The North America Hair Perfume Market is expected to witness market growth of 5.2% CAGR during the forecast period (2024-2031).
The US market dominated the North America Hair Perfume Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $2.21 billion by 2031. The Canada market is experiencing a CAGR of 7.2% during 2024-2031. Additionally, the Mexico market would exhibit a CAGR of 6.5% during 2024-2031.
Hair perfumes are adopted in professional settings, such as corporate environments and business meetings, where individuals seek to make a positive impression. Using hair perfumes in these contexts reflects a growing emphasis on personal presentation and professional grooming.
Moreover, the endorsement and use of hair perfumes by influential figures, such as celebrities, models, and industry experts, have significantly impacted consumer adoption. Their visibility and association with hair perfumes help to build credibility and generate interest among their followers.
The growth of the cosmetics and personal care industry in Canada has created more opportunities for hair perfume brands. As consumers become more interested in diverse personal care products, there is greater demand for complementary items like hair perfumes, expanding market potential. According to the International Trade Administration (ITA), in 2021, the Canadian cosmetics sector and personal care products industry generated approximately USD 1.24 billion in income. The competitive cosmetics and personal care sector encourage innovation, leading to the development of new and unique hair perfume formulations. Brands are motivated to create innovative scents and packaging to differentiate themselves in a growing market.
The US market dominated the North America Hair Perfume Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $2.21 billion by 2031. The Canada market is experiencing a CAGR of 7.2% during 2024-2031. Additionally, the Mexico market would exhibit a CAGR of 6.5% during 2024-2031.
Hair perfumes are adopted in professional settings, such as corporate environments and business meetings, where individuals seek to make a positive impression. Using hair perfumes in these contexts reflects a growing emphasis on personal presentation and professional grooming.
Moreover, the endorsement and use of hair perfumes by influential figures, such as celebrities, models, and industry experts, have significantly impacted consumer adoption. Their visibility and association with hair perfumes help to build credibility and generate interest among their followers.
The growth of the cosmetics and personal care industry in Canada has created more opportunities for hair perfume brands. As consumers become more interested in diverse personal care products, there is greater demand for complementary items like hair perfumes, expanding market potential. According to the International Trade Administration (ITA), in 2021, the Canadian cosmetics sector and personal care products industry generated approximately USD 1.24 billion in income. The competitive cosmetics and personal care sector encourage innovation, leading to the development of new and unique hair perfume formulations. Brands are motivated to create innovative scents and packaging to differentiate themselves in a growing market.
List of Key Companies Profiled
- Byredo (PUIG, S.L.)
- LVMH SE
- Jennifer McKay Design Inc. (DefineMe)
- Diptyque SAS (Manzanita Capital UK LLP)
- NEST Fragrances (North Castle Partners, LLC)
- Jo Malone London (The Estee Lauder Companies, Inc.)
- Unilever PLC
- L'OCCITANE Group
- Percy and Reed Product Limited
- Chanel S.A.
Market Report Segmentation
By Application
- Women
- Men
By Product
- Floral
- Fruity
- Woody
- Oriental
- Other Products
By End User
- Hypermarkets and Supermarkets
- Convenience Stores
- Specialty Stores
- Online
- Other Distribution Channels
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. North America Hair Perfume Market by Application
Chapter 5. North America Hair Perfume Market by Product
Chapter 6. North America Hair Perfume Market by Distribution Channel
Chapter 7. North America Hair Perfume Market by Country
Chapter 8. Company Profiles
Companies Mentioned
Some of the key companies profiled in this North America Hair Perfume market report include:- Byredo (PUIG, S.L.)
- LVMH SE
- Jennifer McKay Design Inc. (DefineMe)
- Diptyque SAS (Manzanita Capital UK LLP)
- NEST Fragrances (North Castle Partners, LLC)
- Jo Malone London (The Estee Lauder Companies, Inc.)
- Unilever PLC
- L'OCCITANE Group
- Percy & Reed Product Limited
- Chanel S.A.
Methodology
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