The North America LED Billboard Market would witness market growth of 9.6% CAGR during the forecast period (2024-2031).
The US market dominated the North America LED Billboard Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of$1.49 billion by 2031. The Canada market is showcasing a CAGR of 12.1% during (2024 - 2031). Additionally, The Mexico market would register a CAGR of 11.1% during (2024 - 2031).
The adoption of LED billboards has grown significantly in recent years, driven by several factors that have reshaped the outdoor advertising landscape and transformed how brands engage with audiences. It allows advertisers to display dynamic and interactive content, including videos, animations, real-time updates, and social media feeds. This dynamic content capability allows advertisers to create engaging and immersive brand experiences that capture audiences’ attention and drive higher engagement.
LED billboards are highly customizable and can be tailored to meet advertisers’ specific needs and objectives. Advertisers can easily update and modify content on LED billboards to reflect changing marketing campaigns, promotions, and seasonal events, providing greater flexibility and control over messaging. Also, it features high-brightness displays that offer superior visibility and impact, even in bright sunlight or low-light conditions. Their vibrant colors, crisp images, and dynamic content capture the attention of passersby and motorists, making them highly effective tools for brand awareness and message delivery.
As operating revenue grows for companies in Canada’s spectator sports and entertainment industries, there is a greater emphasis on enhancing brand visibility and securing sponsorship opportunities. It offers sponsors highly visible advertising platforms to showcase their support for events, artists, and sports teams, driving brand awareness and engagement among Canadian audiences. Thus, the high number of trade shows and rising operating revenue of the spectator sports industry group in the region are driving the market's growth.
Based on Type, the market is segmented into Full Color and Monochrome. Based on End User, the market is segmented into Advertising & Media, Sports & Entertainment, Government and Others. Based on Application, the market is segmented into Outdoor and Indoor. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The US market dominated the North America LED Billboard Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of$1.49 billion by 2031. The Canada market is showcasing a CAGR of 12.1% during (2024 - 2031). Additionally, The Mexico market would register a CAGR of 11.1% during (2024 - 2031).
The adoption of LED billboards has grown significantly in recent years, driven by several factors that have reshaped the outdoor advertising landscape and transformed how brands engage with audiences. It allows advertisers to display dynamic and interactive content, including videos, animations, real-time updates, and social media feeds. This dynamic content capability allows advertisers to create engaging and immersive brand experiences that capture audiences’ attention and drive higher engagement.
LED billboards are highly customizable and can be tailored to meet advertisers’ specific needs and objectives. Advertisers can easily update and modify content on LED billboards to reflect changing marketing campaigns, promotions, and seasonal events, providing greater flexibility and control over messaging. Also, it features high-brightness displays that offer superior visibility and impact, even in bright sunlight or low-light conditions. Their vibrant colors, crisp images, and dynamic content capture the attention of passersby and motorists, making them highly effective tools for brand awareness and message delivery.
As operating revenue grows for companies in Canada’s spectator sports and entertainment industries, there is a greater emphasis on enhancing brand visibility and securing sponsorship opportunities. It offers sponsors highly visible advertising platforms to showcase their support for events, artists, and sports teams, driving brand awareness and engagement among Canadian audiences. Thus, the high number of trade shows and rising operating revenue of the spectator sports industry group in the region are driving the market's growth.
Based on Type, the market is segmented into Full Color and Monochrome. Based on End User, the market is segmented into Advertising & Media, Sports & Entertainment, Government and Others. Based on Application, the market is segmented into Outdoor and Indoor. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Daktronics, Inc.
- Barco NV
- Shenzhen Absen Optoelectronic Co Ltd.
- Unilumin Group Co., Ltd.
- Lighthouse Worldwide Solutions, Inc.
- Watchfire (H.I.G. Capital)
- Liantronics
- Leyard Optoelectronic Co Ltd.
- Shanghai Sansi Electronic Engineering Co., Ltd.
- Ledman Optoelectronic Co.
Market Report Segmentation
By Type- Full Color
- Monochrome
- Advertising & Media
- Sports & Entertainment
- Government
- Others
- Outdoor
- Indoor
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. North America LED Billboard Market by Type
Chapter 5. North America LED Billboard Market by End User
Chapter 6. North America LED Billboard Market by Application
Chapter 7. North America LED Billboard Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Daktronics, Inc.
- Barco NV
- Shenzhen Absen Optoelectronic Co Ltd.
- Unilumin Group Co., Ltd.
- Lighthouse Worldwide Solutions, Inc.
- Watchfire (H.I.G. Capital)
- Liantronics
- Leyard Optoelectronic Co Ltd.
- Shanghai Sansi Electronic Engineering Co., Ltd.
- Ledman Optoelectronic Co.
Methodology
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