The North America microwave market size is anticipated to reach USD 8.54 billion by 2030, exhibiting a CAGR of 3.9% from 2024 to 2030. The demand for microwave ovens is increasing in the U.S. as more families seek quick and convenient cooking solutions. Microwave ovens are becoming more popular in urban areas and among working populations as they offer an efficient way to prepare meals. There is a rising trend toward nuclear families and single-person households.
The preference for compact and efficient cooking appliances has risen due to the shift toward smaller household sizes. The average household size in the U.S. was 3.7 people in 1940, while in 2022, it decreased to 2.5 individuals per household, according to the Census Bureau’s annual Current Population Survey. This trend favors the market as consumers look for appliances that suit their lifestyle needs.
A key opportunity in microwave technology lies in prioritizing sustainability and energy efficiency. Manufacturers are integrating cutting-edge features like hybrid architectures and real-time data monitoring to maximize energy efficiency and minimize operational costs. These initiatives not only promote environmental sustainability by reducing carbon emissions but also yield substantial cost savings for businesses.
Manufacturers are placing a significant emphasis on reducing the carbon footprint of microwaves. Through the utilization of sustainable materials and the implementation of energy-efficient technologies, companies are striving to reduce the environmental impact of their products. These initiatives are in alignment with the key sustainability goals within the industry.
Microwave technology is advancing in real-time data monitoring, offering operators instant feedback on cooking performance. These systems facilitate more efficient utilization of energy and resources, contributing to improved cooking quality, reduced energy costs, and enhanced overall kitchen productivity.
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The preference for compact and efficient cooking appliances has risen due to the shift toward smaller household sizes. The average household size in the U.S. was 3.7 people in 1940, while in 2022, it decreased to 2.5 individuals per household, according to the Census Bureau’s annual Current Population Survey. This trend favors the market as consumers look for appliances that suit their lifestyle needs.
A key opportunity in microwave technology lies in prioritizing sustainability and energy efficiency. Manufacturers are integrating cutting-edge features like hybrid architectures and real-time data monitoring to maximize energy efficiency and minimize operational costs. These initiatives not only promote environmental sustainability by reducing carbon emissions but also yield substantial cost savings for businesses.
Manufacturers are placing a significant emphasis on reducing the carbon footprint of microwaves. Through the utilization of sustainable materials and the implementation of energy-efficient technologies, companies are striving to reduce the environmental impact of their products. These initiatives are in alignment with the key sustainability goals within the industry.
Microwave technology is advancing in real-time data monitoring, offering operators instant feedback on cooking performance. These systems facilitate more efficient utilization of energy and resources, contributing to improved cooking quality, reduced energy costs, and enhanced overall kitchen productivity.
North America Microwave Market Report Highlights
- The countertop microwave market accounted for a major share of North America revenues in 2023. Countertop microwaves provide fast and convenient cooking solutions, meeting the needs of busy individuals seeking meal preparation convenience.
- North America convection microwave market is projected to grow at a CAGR of 4.6% from 2024 to 2030. Efficiency and convenience are significant factors driving the conventional microwave market.
- Microwaves priced between USD 301 to USD 500 accounted for a major share of North America revenues in 2023. Microwave appliances in this price range excel in striking a balance between affordability and functionality, making them appealing to a wide range of consumers.
- High powered microwave market is projected to grow at the highest CAGR from 2024 to 2030. Microwaves with higher wattage significantly reduce the time needed to cook, making them a suitable choice for both individuals and families who value quick and convenient meal solutions.
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- Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
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This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segment and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listing for you to stay ahead of the curve
- COVID-19's impact and how to sustain in these fast-evolving markets
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. North America Microwave Market Variables, Trends & Scope
Chapter 4. North America Microwave Market: Consumer Behavior Analysis
Chapter 5. North America Microwave Market: Type Estimates & Trend Analysis
Chapter 6. North America Microwave Market: Technolgy Estimates & Trend Analysis
Chapter 7. North America Microwave Market: Price Estimates & Trend Analysis
Chapter 8. North America Microwave Market: Capacity Estimates & Trend Analysis
Chapter 9. North America Microwave Market: Power Estimates & Trend Analysis
Chapter 10. North America Microwave Market: Distribution Channel Estimates & Trend Analysis
Chapter 11. North America Microwave Market: Country Estimates & Trend Analysis
Chapter 12. Competitive Analysis
List of Tables
List of Figures
Companies Mentioned
- Whirlpool Corporation
- Samsung Electronics Co. Ltd.
- Robert Bosch GmbH
- LG Electronics Inc.
- Frigidaire (Electrolux Inc.)
- Kenmore (Transform Holdco LLC)
- GE Appliances (a Haier company)
- Panasonic Corporation
- Breville
- Sharp Corporation
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 119 |
| Published | June 2024 |
| Forecast Period | 2023 - 2030 |
| Estimated Market Value ( USD | $ 6.57 Billion |
| Forecasted Market Value ( USD | $ 8.54 Billion |
| Compound Annual Growth Rate | 3.9% |
| Regions Covered | North America |
| No. of Companies Mentioned | 10 |
