The dynamic nature of cyber threats necessitates an adaptive security posture in MAST. The threat landscape for mobile applications continuously evolves, with attackers developing sophisticated techniques to exploit vulnerabilities. MAST providers are adapting their methodologies to stay ahead of emerging threats, leveraging threat intelligence, and incorporating predictive analytics for risk assessment. The shift towards adaptive security involves continuous monitoring, threat modeling, and proactive measures to address evolving security challenges. This trend reflects the industry's recognition that static security measures are insufficient in the face of dynamic and evolving cyber threats targeting mobile applications.
Additionally, in light of growing regulatory oversight and consciousness regarding data privacy, a prominent development in the market is the increased emphasis on safeguarding user data. Mobile applications often handle sensitive information, including personal details, payment information, and health records. The compromise of such data can have severe consequences for both users and organizations. MAST providers are integrating privacy-focused testing methodologies to assess how mobile applications handle, store, and transmit user data. This trend aligns with the growing expectations of users who demand transparency and accountability in protecting their personal information.
With the ubiquity of smartphones and the changing preferences of consumers, there has been a steady increase in the reliance on mobile banking applications in Canada. Canadians now expect seamless, secure, and user-friendly experiences when managing their finances through mobile apps. As mobile banking becomes a cornerstone of financial interactions, securing these applications from cyber threats becomes paramount. As per the data published in 2023 by the International Trade Administration, Canada’s banking industry contributes 3.6% (or US$55 billion) to Canada’s GDP. Thus, the rising banking sector in North America will boost the demand for mobile application security testing.
The US market dominated the North America Mobile Application Security Testing Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,305.4 million by 2030. The Canada market is exhibiting a CAGR of 29% during (2023 - 2030). Additionally, The Mexico market would experience a CAGR of 27.9% during (2023 - 2030).
Based on Offering, the market is segmented into Solution, and Services. Based on Organization Size, the market is segmented into Large Enterprises, and Small & Medium Enterprises. Based on Deployment, the market is segmented into Cloud, and On-premise. Based on OS Type, the market is segmented into Android, iOS, and Other OS. Based on Vertical, the market is segmented into IT & Telecom, BFSI, Retail & E-commerce, Manufacturing, Healthcare & Life Science, Government & Defense, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- IBM Corporation
- HCL Technologies Ltd. (HCL Enterprises)
- Open Text Corporation
- Qualys, Inc.
- Oracle Corporation
- Cisco Systems Inc.
- VMware, Inc. (Broadcom Inc.)
- GitLab Inc.
- Google LLC (Alphabet Inc.)
- Data Theorem, Inc.
Market Report Segmentation
By Offering- Solution
- Services
- Large Enterprises
- Small & Medium Enterprises
- Cloud
- On-premise
- Android
- iOS
- Other OS
- IT & Telecom
- BFSI
- Retail & E-commerce
- Manufacturing
- Healthcare & Life Science
- Government & Defense
- Others
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Companies Mentioned
- IBM Corporation
- HCL Technologies Ltd. (HCL Enterprises)
- Open Text Corporation
- Qualys, Inc.
- Oracle Corporation
- Cisco Systems Inc.
- VMware, Inc. (Broadcom Inc.)
- GitLab Inc.
- Google LLC (Alphabet Inc.)
- Data Theorem, Inc.
Methodology
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