North America Non-sugar Sweeteners Market Outlook, 2028

The Non-sugar Sweetener Market in North America is propelled by a confluence of factors that have reshaped consumer preferences and the food industry's approach to product development. The escalating prevalence of obesity, diabetes, and other diet-related ailments has instilled a sense of urgency among consumers to adopt healthier lifestyles. As a result, there has been a paradigm shift in their dietary choices, with a focus on reducing sugar consumption. Non-sugar sweeteners have emerged as a viable solution, providing a range of options that offer sweetness without the caloric load of traditional sugar. This dynamic market is characterized by a diverse array of non-sugar sweeteners, both artificial and natural, each offering unique attributes to cater to various dietary requirements. The well-established artificial sweeteners, such as aspartame, sucralose, and saccharin, continue to maintain a significant market share due to their long-standing presence in the industry and versatility in application. On the other hand, natural sweeteners, such as stevia and monk fruit extract, have witnessed a meteoric rise in popularity, driven by their clean label appeal and plant-based origins. Nevertheless, the future outlook for the Non-sugar Sweetener Market in North America is undeniably promising. With the growing trend towards natural and healthier food choices, the demand for non-sugar sweeteners is expected to soar further. The food industry's commitment to innovation and formulation improvement will likely address taste challenges and lead to the development of new, more consumer-friendly sweetening solutions. In addition, the emphasis on consumer education and transparent labeling will play a pivotal role in bolstering acceptance and fostering informed decision-making.

According to the research report, North America Non-Sugar Sweetener Market Outlook, 2028 the market was valued at USD 4.10 Billion in 2022. North America has a large and rapidly growing health-conscious consumer base. With increasing awareness of the impact of excessive sugar consumption on health and the prevalence of obesity and diabetes, consumers in this region are actively seeking healthier alternatives. This heightened awareness and demand for better-for-you products drive the popularity of non-sugar sweeteners. The non-sugar sweetener market in North America operates under stringent regulatory guidelines. Regulatory bodies such as the Food and Drug Administration (FDA) in the United States and Health Canada closely monitor and approve the use of these sweeteners to ensure their safety and proper use in food and beverage products. This regulatory scrutiny contributes to consumer confidence in the safety of non-sugar sweeteners. In North America, there is a strong focus on consumer education and awareness regarding the benefits and appropriate use of non-sugar sweeteners. Manufacturers and health organizations actively communicate the advantages of these sweeteners in promoting healthier dietary choices, helping consumers make informed decisions. Non-sugar sweeteners with a low glycemic index have gained traction in the North American market, especially among individuals with diabetes or those following low-carb diets. Sweeteners like stevia and erythritol have minimal effects on blood sugar levels, making them suitable alternatives for people looking to manage their blood sugar.

Based on the countries, United States is dominating the market with around 80% of the revenue generation in North America Non-Sugar Sweetener Market in 2022.

The United States has a significant population size, and a growing number of consumers are becoming health-conscious and seeking healthier food and beverage options. With rising concerns about obesity, diabetes, and other diet-related health issues, there is a strong demand for low-calorie and sugar-free alternatives, driving the adoption of non-sugar sweeteners. The United States has a well-established and highly competitive consumer goods industry, which includes food and beverage manufacturers. This robust industry infrastructure allows for efficient distribution and availability of non-sugar sweetened products across the country, making them easily accessible to consumers. The United States is home to several major research and development facilities focused on food science and technology. These investments drive innovation in the development of new and improved non-sugar sweeteners and formulations, further propelling the market's growth. he popularity of functional and sports nutrition products in the United States has led to the incorporation of non-sugar sweeteners in protein powders, energy bars, and other supplements catering to health-conscious individuals and athletes.

Based on the Source, Natural Source is projected to grow with more than 5.5% CAGR by 2023-28 in North America Non-Sugar Sweetener Market.

The market is segmented into Artificial, Sugar Alcohol, and Natural based on source. Natural sweetener manufacturers are continually investing in research and development to improve the taste, texture, and overall performance of their products. They are exploring various extraction methods and formulation techniques to create better-tasting and more versatile sweeteners. As a result, the bitter aftertaste often associated with early natural sweeteners has been significantly reduced, making them more palatable to consumers. The clean eating movement emphasizes the consumption of minimally processed and whole food ingredients. Natural sweeteners fit well within this trend, as they are less processed and closer to their natural state compared to artificial sweeteners. Healthcare professionals, including dietitians and nutritionists, often recommend non-sugar sweeteners to their patients as part of healthy eating plans. This recommendation further drives awareness and acceptance of natural sweeteners among the general population.

According to the type, high fructose syrup is estimated to have a market share of more than 25% in the North American non-sugar sweetener market by 2028.

The market is divided into High-Intensity Sweeteners, High Fructose Syrup, Low-Intensity Sweeteners based on type. High fructose syrup is a cost-effective sweetener compared to some natural non-sugar sweeteners like stevia and monk fruit extract. Its production involves processing corn syrup to convert some glucose into fructose, making it an economical alternative to sugar and other sweeteners. High fructose syrup enhances the texture and mouthfeel of various food products. It contributes to moisture retention and browning in baked goods and improves the stability and consistency of products like sauces, dressings, and beverages. High fructose syrup has a versatile range of applications in the food and beverage industry. It is commonly used in carbonated beverages, flavored drinks, canned fruits, dairy products, baked goods, and other processed foods. The demand for processed foods and sweetened beverages remains high in North America. High fructose syrup meets this demand as an efficient sweetener for mass-produced food and beverage products. High fructose syrup contributes to the stability and extended shelf life of certain products, particularly in the beverage industry. Its hygroscopic properties help maintain product freshness and prevent crystallization.

Based on product type, non-nutritive segment is leading with around 55% revenue share in 2022 in North America Non-Sugar Sweetener market.

Non-nutritive sweeteners, as the name suggests, have negligible to zero calories. This makes them an attractive option for individuals looking to manage their weight or reduce calorie intake. Unlike sugar and other nutritive sweeteners that contribute to daily caloric intake, non-nutritive sweeteners offer sweetness without adding significant calories, making them popular among health-conscious consumers. For individuals with diabetes or those aiming to manage blood sugar levels, non-nutritive sweeteners provide an alternative to sugar without causing spikes in blood glucose levels. This characteristic is especially significant in North America, where the prevalence of diabetes and metabolic disorders is increasing, leading to a higher demand for non-nutritive sweeteners. Non-nutritive sweeteners have gained wide consumer acceptance and recognition over the years. They are now commonly found in restaurants, cafes, and various packaged food products, leading to increased consumer familiarity and trust in these sweeteners.
The cosmetics and personal care segment's expected highest CAGR is more than 5% in the North American non-sugar sweetener market based on application.
Certain non-sugar sweeteners, such as glycerin and sorbitol, possess hygroscopic properties, meaning they attract and retain moisture. These sweeteners are utilized in skincare products like lotions, moisturizers, and creams to provide hydration benefits to the skin. The trend of sugar-free fragrances has gained momentum in the personal care industry. Non-sugar sweeteners are being incorporated into fragrances and scented products, including perfumes, body mists, and deodorants, to create sugar-free options for consumers. The cosmetic and personal care industry in North America is experiencing a shift towards using more natural and plant-based ingredients. Non-sugar sweeteners derived from natural sources, such as stevia and xylitol, align with this trend and are favored by manufacturers seeking to meet consumer demand for natural and safer beauty products.

Market Players Insights

The market is highly fragmented with large number of key players present across the North America value chain. Key industry participants include Cargill, Incorporated, The Archer-Daniels-Midland Company, Tate & Lyle PLC, Ingredion Incorporated, Ajinomoto Co., Inc, Celanese Corporation, DuPont de Nemours, Inc., International Flavors & Fragrances(IFF), Roquette , Royal DSM N.V., Dohler Group SE, Sunwin Stevia International, Inc., JK Sucralose Inc., Whole Earth Brands and The NutraSweet Company.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Non-Sugar Sweeteners with its value and forecast along with its segments
• Country-wise Non-Sugar Sweeteners market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United States
• Canada
• Mexico

By Source

• Artificial
• Sugar Alcohol
• Natural

By Type

• High-Intensity Sweeteners
• High Fructose Syrup
• Low-Intensity Sweeteners

By product Type

• Non- Nutritive
• Nutritive

By Application

• Food & Beverages (Bakery, Confectionery, Dairy, Juices, Functional Drinks, Carbonated Drinks)
• Nutrition and Health Supplements
• Pharmaceuticals
• Cosmetics and Personal Care

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to the Non-Sugar Sweeteners industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.