The North America Oat-based Snacks Market is expected to witness market growth of 13.4% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 1.45 billion units (100g per unit), showcasing a growth of 9.6% (2020-2023).
Oat-based snack bars are one of the most popular products in the oat-based snacks market, offering a convenient, nutritious, and portable option for consumers. These bars typically contain oats, along with additional ingredients like nuts, dried fruits, and sweeteners, to create a balanced snack. They are often marketed as healthy options due to the nutritional benefits of oats, such as their high fiber content, ability to lower cholesterol, and support for digestive health. Hence, in Mexico, 99.30 million units of Oat-based snack bars are expected to be utilized by the year 2031.
The US market dominated the North America Oat-based Snacks Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $12.65 billion by 2031. The Canada market exhibiting a CAGR of 14.7% during 2024-2031. Additionally, the Mexico market is expected to experience a CAGR of 14.5% during 2024-2031.
The market has emerged as a vibrant food and beverage segment, driven by changing consumer preferences, rising health awareness, and innovative product development. As consumers grow progressively aware of their dietary selections, oat-based treats have established themselves as a versatile and nutritious alternative, attracting a diverse demographic. These snacks, made primarily from oats - a superfood recognized for its health benefits - cater to the growing demand for wholesome, convenient, and guilt-free indulgences.
The market dynamics have been significantly shaped by growing awareness of oats' health benefits. Oats are esteemed for their substantial fiber content, notably beta-glucan, which effectively reduces cholesterol levels and fosters cardiovascular health. This has made oat-based snacks a preferred choice among health-conscious individuals looking to incorporate functional foods into their diets. Moreover, oats are rich in essential nutrients, such as vitamins, minerals, and antioxidants, enhancing their appeal. The increasing focus on preventive healthcare has heightened the demand for foods that promote overall well-being, and oat-based munchies have effectively aligned themselves with this trend.
Canada’s consumer spending and retail sales further bolster North America's demand for oat-based snacks. According to the International Trade Administration (ITA), e-commerce accounted for 3.9% of Canadian retail sales in 2021, increasing to 6.2% in 2022, with industry forecasts predicting sales to reach USD 40.3 billion by 2025. Customers can now more easily research and buy oat-based snacks owing to the expansion of e-commerce and retail accessibility. With a strong economy and significant purchasing power, North American consumers continue to drive the demand for a wide range of healthy snack options, including oat-based products.
Additionally, major snack brands have launched targeted advertising and marketing campaigns to promote oat-based snacks as a healthier alternative. For example, Quaker, a leading oat-based brand, highlights the nutritional benefits of its snacks, such as high fiber and low-calorie content, through extensive campaigns across digital and traditional platforms. Grocery chains like Whole Foods Market and Trader Joe's have also dedicated shelf space to oat-based snacks, making them highly accessible to health-conscious shoppers. As these trends persist, oat-based snacks will likely remain popular in the North American market.
Oat-based snack bars are one of the most popular products in the oat-based snacks market, offering a convenient, nutritious, and portable option for consumers. These bars typically contain oats, along with additional ingredients like nuts, dried fruits, and sweeteners, to create a balanced snack. They are often marketed as healthy options due to the nutritional benefits of oats, such as their high fiber content, ability to lower cholesterol, and support for digestive health. Hence, in Mexico, 99.30 million units of Oat-based snack bars are expected to be utilized by the year 2031.
The US market dominated the North America Oat-based Snacks Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $12.65 billion by 2031. The Canada market exhibiting a CAGR of 14.7% during 2024-2031. Additionally, the Mexico market is expected to experience a CAGR of 14.5% during 2024-2031.
The market has emerged as a vibrant food and beverage segment, driven by changing consumer preferences, rising health awareness, and innovative product development. As consumers grow progressively aware of their dietary selections, oat-based treats have established themselves as a versatile and nutritious alternative, attracting a diverse demographic. These snacks, made primarily from oats - a superfood recognized for its health benefits - cater to the growing demand for wholesome, convenient, and guilt-free indulgences.
The market dynamics have been significantly shaped by growing awareness of oats' health benefits. Oats are esteemed for their substantial fiber content, notably beta-glucan, which effectively reduces cholesterol levels and fosters cardiovascular health. This has made oat-based snacks a preferred choice among health-conscious individuals looking to incorporate functional foods into their diets. Moreover, oats are rich in essential nutrients, such as vitamins, minerals, and antioxidants, enhancing their appeal. The increasing focus on preventive healthcare has heightened the demand for foods that promote overall well-being, and oat-based munchies have effectively aligned themselves with this trend.
Canada’s consumer spending and retail sales further bolster North America's demand for oat-based snacks. According to the International Trade Administration (ITA), e-commerce accounted for 3.9% of Canadian retail sales in 2021, increasing to 6.2% in 2022, with industry forecasts predicting sales to reach USD 40.3 billion by 2025. Customers can now more easily research and buy oat-based snacks owing to the expansion of e-commerce and retail accessibility. With a strong economy and significant purchasing power, North American consumers continue to drive the demand for a wide range of healthy snack options, including oat-based products.
Additionally, major snack brands have launched targeted advertising and marketing campaigns to promote oat-based snacks as a healthier alternative. For example, Quaker, a leading oat-based brand, highlights the nutritional benefits of its snacks, such as high fiber and low-calorie content, through extensive campaigns across digital and traditional platforms. Grocery chains like Whole Foods Market and Trader Joe's have also dedicated shelf space to oat-based snacks, making them highly accessible to health-conscious shoppers. As these trends persist, oat-based snacks will likely remain popular in the North American market.
List of Key Companies Profiled
- General Mills Inc.
- Kellogg Company
- PepsiCo, Inc. (The Quaker Oats Company)
- Mondelez International, Inc.
- Abbott Laboratories
- Clif Bar & Company
- Simply Delicious Inc.
- Nairn's Oatcakes Limited
- The Hain Celestial Group, Inc.
Market Report Segmentation
By Product Type (Volume, Million Units, USD Billion, 2020-2031)- Snack Bar
- Puffs
- Cookies
- Crackers & Toasties
- Hypermarkets & Supermarkets
- Convenience Stores
- Speciality Stores
- Online Stores
- Other Distribution Channels
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. North America Oat-based Snacks Market by Product Type
Chapter 5. North America Oat-based Snacks Market by Distribution Channel
Chapter 6. North America Oat-based Snacks Market by Country
Chapter 7. Company Profiles
Companies Mentioned
- General Mills Inc.
- Kellogg Company
- PepsiCo, Inc. (The Quaker Oats Company)
- Mondelez International, Inc.
- Abbott Laboratories
- Clif Bar & Company
- Simply Delicious Inc.
- Nairn's Oatcakes Limited
- The Hain Celestial Group, Inc.
Methodology
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