The North America oats market size is expected to grow from US$ 1,448.56 million in 2022 to US$ 1,780.22 million by 2028; it is estimated to register a CAGR of 3.5% from 2022 to 2028.
Oats in pet food help in reducing allergies and gut discomfort. Oatmeal improves fur shine, reduces diarrhea, and is an ideal solution for gluten absorption issues. It aids in milk production because of its high-fat content and nutritional value. Due to all these factors, the demand for oats in the cattle feed business is increasing, surging the North America oats market growth. Reduced methane emissions are another advantage of feeding naked oats and naked/low lignin husked oat mix to animals.
Oats are increasingly being used as a replacement for high-energy cereals, such as barley and corn, establishing the animal feed industry as a key end user. Oats can also be found in a wide range of food & beverages, including extruded breakfast cereals and snacks, instant powders, dry soups and sauces, ready-to-drink beverages, bread, cakes, crispbread, biscuits, desserts, ice cream, pasta/noodles, health and medical food products, and sports bars/food/powder/drinks, for nutritional and functional purposes. It has a high concentration of total proteins, carbs (starch), crude fat, dietary fiber (nonstarch), a unique antioxidant, and vitamins and minerals. Such wide application scope of oats is the main factor driving the oats market.
The North America oats market is segmented based on process, category, nature, form, and application. Based on application, the market is segmented into food and beverages, animal feed, personal care, and others. The animal feed segment held the largest market share in 2022, whereas the personal care segment is expected to register the highest CAGR from 2022 to 2028. Oat forage is used as feed for livestock and poultry. The oat feed is ideal for both ruminants and monogastric animals due to its high-fat content, which boosts the energy value of the feed. It also aids in preventing allergies and gluten absorption issues and increasing milk yield in cows. According to Aberystwyth University research, ruminants fed with oats produced larger milk outputs than ones fed with other grains, with no negative impacts identified in the milk produced. There is a significant demand for oats in the North America animal feed ingredients market due to the growing awareness among farm producers regarding the benefits of oats as a feed ingredient. Oat feed is very nutritious and can be used instead of barley and wheat feed. It is available in the form of naked oat, whole oat, oatmeal, groats, and flakes. Oats also positively impact the environment by lowering greenhouse gas emissions. Therefore, the demand for oats as a feed ingredient is increasing. Thus, this factor further augmenting the North America oats market growth.
Based on country, the North America oats market is segmented into the US, Canada, and Mexico. In 2022, the US accounted for the largest share of the market. The growth of the oats market in the US is majorly driven by the rising preference for healthy meals and changing food habits. Besides, the massive demand for convenience food and the high nutrition content of oats are anticipated to boost the market growth. Oatmeal is widely consumed as breakfast cereal by many people in the US. Oats are consumed for their high nutrient content, including high starchy carbohydrates, protein, vitamins, dietary fiber, and minerals. The health benefits of oats are the other key factors projected to drive the market in the country. Oats, being rich in antioxidants and containing more than twenty-six bioactive substances, help the body safeguard against chronic diseases such as heart disease, diabetes, and cancer. Besides, oats are ideal for a hectic lifestyle since they are easy to cook and fulfill the body's daily nutritional requirements. Further, there is increased production of oats in the US. In 2020, the production of oats in the US amounted to nearly 65.35 million bushels.
However, the reduced number of dairy cattle and livestock for drayage, coupled with increased competition from other oilseeds and grains for livestock feed, has significantly lessened the demand for oats for use as a feed grain.
Avena Foods, Ltd.; Glanbia plc; Grain Millers, Inc.; Lantmännen; Richardson International Limited; American International Foods, Inc.; Small Valley Milling; Emerson Milling Ltd.; Buffalo Creek Mills; and Highland Milling, LLC. are among the major players operating in the North America oats market.
The overall North America oats market has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the North America oats market.
Oats in pet food help in reducing allergies and gut discomfort. Oatmeal improves fur shine, reduces diarrhea, and is an ideal solution for gluten absorption issues. It aids in milk production because of its high-fat content and nutritional value. Due to all these factors, the demand for oats in the cattle feed business is increasing, surging the North America oats market growth. Reduced methane emissions are another advantage of feeding naked oats and naked/low lignin husked oat mix to animals.
Oats are increasingly being used as a replacement for high-energy cereals, such as barley and corn, establishing the animal feed industry as a key end user. Oats can also be found in a wide range of food & beverages, including extruded breakfast cereals and snacks, instant powders, dry soups and sauces, ready-to-drink beverages, bread, cakes, crispbread, biscuits, desserts, ice cream, pasta/noodles, health and medical food products, and sports bars/food/powder/drinks, for nutritional and functional purposes. It has a high concentration of total proteins, carbs (starch), crude fat, dietary fiber (nonstarch), a unique antioxidant, and vitamins and minerals. Such wide application scope of oats is the main factor driving the oats market.
The North America oats market is segmented based on process, category, nature, form, and application. Based on application, the market is segmented into food and beverages, animal feed, personal care, and others. The animal feed segment held the largest market share in 2022, whereas the personal care segment is expected to register the highest CAGR from 2022 to 2028. Oat forage is used as feed for livestock and poultry. The oat feed is ideal for both ruminants and monogastric animals due to its high-fat content, which boosts the energy value of the feed. It also aids in preventing allergies and gluten absorption issues and increasing milk yield in cows. According to Aberystwyth University research, ruminants fed with oats produced larger milk outputs than ones fed with other grains, with no negative impacts identified in the milk produced. There is a significant demand for oats in the North America animal feed ingredients market due to the growing awareness among farm producers regarding the benefits of oats as a feed ingredient. Oat feed is very nutritious and can be used instead of barley and wheat feed. It is available in the form of naked oat, whole oat, oatmeal, groats, and flakes. Oats also positively impact the environment by lowering greenhouse gas emissions. Therefore, the demand for oats as a feed ingredient is increasing. Thus, this factor further augmenting the North America oats market growth.
Based on country, the North America oats market is segmented into the US, Canada, and Mexico. In 2022, the US accounted for the largest share of the market. The growth of the oats market in the US is majorly driven by the rising preference for healthy meals and changing food habits. Besides, the massive demand for convenience food and the high nutrition content of oats are anticipated to boost the market growth. Oatmeal is widely consumed as breakfast cereal by many people in the US. Oats are consumed for their high nutrient content, including high starchy carbohydrates, protein, vitamins, dietary fiber, and minerals. The health benefits of oats are the other key factors projected to drive the market in the country. Oats, being rich in antioxidants and containing more than twenty-six bioactive substances, help the body safeguard against chronic diseases such as heart disease, diabetes, and cancer. Besides, oats are ideal for a hectic lifestyle since they are easy to cook and fulfill the body's daily nutritional requirements. Further, there is increased production of oats in the US. In 2020, the production of oats in the US amounted to nearly 65.35 million bushels.
However, the reduced number of dairy cattle and livestock for drayage, coupled with increased competition from other oilseeds and grains for livestock feed, has significantly lessened the demand for oats for use as a feed grain.
Avena Foods, Ltd.; Glanbia plc; Grain Millers, Inc.; Lantmännen; Richardson International Limited; American International Foods, Inc.; Small Valley Milling; Emerson Milling Ltd.; Buffalo Creek Mills; and Highland Milling, LLC. are among the major players operating in the North America oats market.
The overall North America oats market has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the North America oats market.
Table of Contents
1. Introduction1.1 Study Scope
1.2 Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection
3.2.2 Primary Interviews
3.2.3 Hypothesis Formulation
3.2.4 Macro-economic Factor Analysis
3.2.5 Developing Base Number
3.2.6 Data Triangulation
3.2.7 Country Level Data
4. North America Oats Market Landscape
4.1 Market Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Buyers
4.2.2 Bargaining Power of Suppliers
4.2.3 Threat of Substitutes
4.2.4 Threat of New Entrants
4.2.5 Competitive Rivalry
4.3 Value Chain Analysis
4.3.1 Raw Material
4.3.2 Manufacturing/Processing
4.3.3 Packaging
4.4 Expert Opinion
5. North America Oats Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Wide Scope of Application
5.1.2 Health Benefits Associated with Oats
5.2 Market Restraints
5.2.1 Availability of Substitutes
5.3 Market Opportunities
5.3.1 Growing Demand for Oats in Personal Care Industry
5.4 Future Trends
5.4.1 Rising Demand for Gluten-free & Organic Oats
5.5 Impact Analysis of Drivers and Restraints
6. Oats - North America Market Country Analysis
6.1 North America Oats Market Overview
6.2 North America: Oats Market
6.2.1 North America: Oats Market-Volume and Forecast to 2028 (Kilo Tons)
6.2.2 North America Oats Market -Revenue and Forecast to 2028 (US$ Million)
7. North America Oats Market Analysis - By Process
7.1 Overview
7.2 North America Oats Market, By Process (2021 and 2028)
7.3 Rolled
7.3.1 Overview
7.3.2 Rolled: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
7.4 Steel-Cut
7.4.1 Overview
7.4.2 Steel-Cut: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
8. North America Oats Market Analysis - By Category
8.1 Overview
8.2 North America Oats Market, By Category (2021 and 2028)
8.3 Organic
8.3.1 Overview
8.3.2 Organic: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
8.4 Conventional
8.4.1 Overview
8.4.2 Conventional: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
9. North America Oats Market Analysis - By Nature
9.1 Overview
9.2 North America Oats Market, By Nature (2021 and 2028)
9.3 Gluten-free
9.3.1 Overview
9.3.2 Gluten-free: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
9.3.3 Gluten-Free: Oats Market - Volume and Forecast to 2028 (Kilo Tons)
9.4 Conventional
9.4.1 Overview
9.4.2 Conventional: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
9.4.3 Conventional: Oats Market - Volume and Forecast to 2028 (Kilo Tons)
10. North America Oats Market Analysis - By Form
10.1 Overview
10.2 North America Oats Market, By Form (2021 and 2028)
10.3 Flakes
10.3.1 Overview
10.3.2 Flakes: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
10.4 Flour
10.4.1 Overview
10.4.2 Flour: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
10.5 Others
10.5.1 Overview
10.5.2 Others: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
11. North America Oats Market Analysis - By Application
11.1 Overview
11.2 North America Oats Market, By Application (2021 and 2028)
11.3 Food and Beverages
11.3.1 Overview
11.3.2 Food and Beverages: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
11.4 Animal Feed
11.4.1 Overview
11.4.2 Animal Feed: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
11.5 Personal Care
11.5.1 Overview
11.5.2 Personal Care: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
11.6 Others
11.6.1 Overview
11.6.2 Others: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
12. North America Oats Market - Country Analysis
12.1 Overview
12.2 North America: North America Oats Market
12.2.1 North America: Oats Market -Volume and Forecast to 2028 (Kilo Tons)
12.2.2 North America: North America Oats Market - Analysis and Forecast to 2028 (US$ Million)
12.2.2.1 US: Oats Market -Volume and Forecast to 2028 (Kilo Tons)
12.2.2.2 US: North America Oats Market -Analysis and Forecast to 2028 (US$ Million)
12.2.2.2.1 US: North America Oats Market, by Process
12.2.2.2.2 US: North America Oats Market, by Category
12.2.2.2.3 US: North America Oats Market, by Nature
12.2.2.2.4 US: North America Oats Market, by Form
12.2.2.2.5 US: North America Oats Market, by Application
12.2.2.3 Canada: Oats Market-Volume and Forecast to 2028 ( Kilo Tons)
12.2.2.4 Canada: North America Oats Market -Analysis and Forecast to 2028 (US$ Million)
12.2.2.4.1 Canada: North America Oats Market, by Process
12.2.2.4.2 Canada: North America Oats Market, by Category
12.2.2.4.3 Canada: North America Oats Market, by Nature
12.2.2.4.4 Canada: North America Oats Market, by Form
12.2.2.4.5 Canada: North America Oats Market, by Application
12.2.2.5 Mexico: Oats Market-Volume and Forecast to 2028 (Kilo Tons)
12.2.2.6 Mexico: North America Oats Market -Analysis and Forecast to 2028 (US$ Million)
12.2.2.6.1 Mexico: North America Oats Market, by Process
12.2.2.6.2 Mexico: North America Oats Market, by Category
12.2.2.6.3 Mexico: North America Oats Market, by Nature
12.2.2.6.4 Mexico: North America Oats Market, by Form
12.2.2.6.5 Mexico: North America Oats Market, by Application
13. Overview- Impact of Coronavirus Outbreak
13.1 North America: Impact Assessment of COVID-19 Pandemic
14. Industry Landscape
14.1 Overview
14.2 Market Initiative
14.3 New Product Development
14.4 Merger and Acquisition
14.5 Partnerships
14.6 Other Business Strategies
15. Company Profiles
15.1 Avena Foods, Limited
15.1.1 Key Facts
15.1.2 Business Description
15.1.3 Products and Services
15.1.4 Financial Overview
15.1.5 SWOT Analysis
15.1.6 Key Developments
15.2 Glanbia Plc
15.2.1 Key Facts
15.2.2 Business Description
15.2.3 Products and Services
15.2.4 Financial Overview
15.2.5 SWOT Analysis
15.2.6 Key Developments
15.3 Grain Millers, Inc
15.3.1 Key Facts
15.3.2 Business Description
15.3.3 Products and Services
15.3.4 Financial Overview
15.3.5 SWOT Analysis
15.3.6 Key Developments
15.4 Lantmännen Oats
15.4.1 Key Facts
15.4.2 Business Description
15.4.3 Products and Services
15.4.4 Financial Overview
15.4.5 SWOT Analysis
15.4.6 Key Developments
15.5 Richardson International Ltd
15.5.1 Key Facts
15.5.2 Business Description
15.5.3 Products and Services
15.5.4 Financial Overview
15.5.5 SWOT Analysis
15.5.6 Key Developments
15.6 American International Group Inc
15.6.1 Key Facts
15.6.2 Business Description
15.6.3 Products and Services
15.6.4 Financial Overview
15.6.5 SWOT Analysis
15.6.6 Key Developments
15.7 Small Valley Milling
15.7.1 Key Facts
15.7.2 Business Description
15.7.3 Products and Services
15.7.4 Financial Overview
15.7.5 SWOT Analysis
15.7.6 Key Developments
15.8 Emerson Milling Ltd
15.8.1 Key Facts
15.8.2 Business Description
15.8.3 Products and Services
15.8.4 Financial Overview
15.8.5 SWOT Analysis
15.8.6 Key Developments
15.9 Buffalo Creek Mills
15.9.1 Key Facts
15.9.2 Business Description
15.9.3 Products and Services
15.9.4 Financial Overview
15.9.5 SWOT Analysis
15.9.6 Key Developments
15.10 Highland Milling LLC
15.10.1 Key Facts
15.10.2 Business Description
15.10.3 Products and Services
15.10.4 Financial Overview
15.10.5 SWOT Analysis
15.10.6 Key Developments
16. Appendix
16.1 About the Publisher
16.2 Word Index
List of Figures
Figure 1. North America Oats Market Segmentation
Figure 2. North America Oats Market Overview
Figure 3. North America Oats Market, By Application
Figure 4. North America Oats Market, By Country
Figure 5. North America Oats Market, Industry Landscape
Figure 6. Porter ‘s Five Forces Analysis for North America Oats Market
Figure 7. Value Chain Analysis: North America Oats Market
Figure 8. Expert Opinion
Figure 9. North America Oats Market Impact Analysis of Drivers and Restraints
Figure 10. Country Overview North America Oats Market
Figure 11. North America: Oats Market-Volume and Forecast to 2028 (Kilo Tons)
Figure 12. North America l: North America Oats Market - Revenue and Forecast to 2028 (US$ Million)
Figure 13. North America Oats Market Revenue Share, By Process (2021 and 2028)
Figure 14. Rolled: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
Figure 15. Steel- Cut: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
Figure 16. North America Oats Market Revenue Share, By Category (2021 and 2028)
Figure 17. Organic: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
Figure 18. Conventional: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
Figure 19. North America Oats Market Revenue Share, By Nature (2021 and 2028)
Figure 20. Gluten-free: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
Figure 21. Gluten-Free: Oats Market - Volume and Forecast To 2028 (Kilo Tons)
Figure 22. Conventional: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
Figure 23. Conventional: Oats Market - Volume and Forecast To 2028 (Kilo Tons)
Figure 24. North America Oats Market Revenue Share, By Form (2021 and 2028)
Figure 25. Flakes: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
Figure 26. Flour: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
Figure 27. Others: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
Figure 28. North America Oats Market Revenue Share, By Application (2021 and 2028)
Figure 29. Food and Beverages: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
Figure 30. Animal Feed: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
Figure 31. Personal Care: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
Figure 32. Others: North America Oats Market - Revenue and Forecast To 2028 (US$ Million)
Figure 33. North America Oats Market Revenue Share, by Country (2021 and 2028)
Figure 34. North America: Oats Market -Volume and Forecast to 2028 (Kilo Tons)
Figure 35. North America: North America Oats Market - Revenue and Forecast to 2028 (US$ Million)
Figure 36. US: Oats Market -Volume and Forecast to 2028 (Kilo Tons)
Figure 37. US: North America Oats Market -Revenue and Forecast to 2028 (US$ Million)
Figure 38. Canada: Oats Market-Volume and Forecast to 2028 (Kilo Tons)
Figure 39. Canada: North America Oats Market -Revenue and Forecast to 2028 (US$ Million)
Figure 40. Mexico: Oats Market-Volume and Forecast to 2028 (Kilo Tons)
Figure 41. Mexico: North America Oats Market -Revenue and Forecast to 2028 (US$ Million)
Figure 42. Impact of COVID-19 Pandemic in North America
List of Tables
Table 1. North America Oats Market, by Process - Revenue and Forecast to 2028 (US$ Million)
Table 2. North America Oats Market, by Category- Revenue and Forecast to 2028 (US$ Million)
Table 3. North America Oats Market, by Nature- Revenue and Forecast to 2028 (US$ Million)
Table 4. North America Oats Market, by Nature- Volume and Forecast to 2028 (Kilo Tons)
Table 5. North America Oats Market, by Form- Revenue and Forecast to 2028 (US$ Million)
Table 6. North America Oats Market, by Application- Revenue and Forecast to 2028 (US$ Million)
Table 7. US North America Oats Market, by Process - Revenue and Forecast to 2028 (US$ Million)
Table 8. US North America Oats Market, by Category- Revenue and Forecast to 2028 (US$ Million)
Table 9. US North America Oats Market, by Nature- Revenue and Forecast to 2028 (US$ Million)
Table 10. US North America Oats Market, by Nature- Volume and Forecast to 2028 (Kilo Tons)
Table 11. US North America Oats Market, by Form- Revenue and Forecast to 2028 (US$ Million)
Table 12. US North America Oats Market, by Application- Revenue and Forecast to 2028 (US$ Million)
Table 13. Canada North America Oats Market, by Process - Revenue and Forecast to 2028 (US$ Million)
Table 14. Canada North America Oats Market, by Category- Revenue and Forecast to 2028 (US$ Million)
Table 15. Canada North America Oats Market, by Nature- Revenue and Forecast to 2028 (US$ Million)
Table 16. Canada North America Oats Market, by Nature- Revenue and Forecast to 2028 (Kilo Tons)
Table 17. Canada North America Oats Market, by Form- Revenue and Forecast to 2028 (US$ Million)
Table 18. Canada North America Oats Market, by Application- Revenue and Forecast to 2028 (US$ Million)
Table 19. Mexico North America Oats Market, by Process - Revenue and Forecast to 2028 (US$ Million)
Table 20. Mexico North America Oats Market, by Category- Revenue and Forecast to 2028 (US$ Million)
Table 21. Mexico North America Oats Market, by Nature- Revenue and Forecast to 2028 (US$ Million)
Table 22. Mexico North America Oats Market, by Nature- Volume and Forecast to 2028 (Kilo Tons)
Table 23. Mexico North America Oats Market, by Form- Revenue and Forecast to 2028 (US$ Million)
Table 24. Mexico North America Oats Market, by Application- Revenue and Forecast to 2028 (US$ Million)
Table 25. List of Abbreviation
Companies Mentioned
- Avena Foods, Ltd.
- Glanbia plc
- Grain Millers, Inc.
- Lantmännen
- Richardson International Limited
- American International Foods, Inc.
- Small Valley Milling
- Emerson Milling Ltd.
- Buffalo Creek Mills
- Highland Milling, LLC.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 134 |
| Published | February 2023 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value ( USD | $ 1448.56 million |
| Forecasted Market Value ( USD | $ 1780.22 million |
| Compound Annual Growth Rate | 3.5% |
| Regions Covered | North America |
| No. of Companies Mentioned | 10 |
