The North America online language learning market is projected to reach $9.78 billion by 2031, at a CAGR of 19.3% from 2024 to 2031. The growth of the online language learning market in North America is driven by globalization & the growing need for cross-border communication, the minimal platform prices of online language learning apps, and the integration of artificial intelligence into E-learning. However, data security & privacy concerns restrain the growth of this market.
Furthermore, multinational companies’ increasing preference for multilingual employees and the increasing investments in start-ups & small companies engaged in language teaching are expected to generate market growth opportunities. However, the shortage of trained language-teaching professionals is a major challenge for market stakeholders.
Based on learning mode, the North America online language learning market is segmented into self-learning apps and applications and tutoring. In 2024, the self-learning apps and applications segment is expected to account for the larger share of 57.2% of the North America online language learning market. The segment's large market share can be attributed to the increasing adoption of self-learning apps and information & communication technology (ICT) in educational institutions, the increasing accessibility to higher education opportunities, rising demand for immersive and practical language practice, and a growing demand for personalized and flexible language education experiences.
Moreover, the self-learning apps and applications segment is expected to register a higher CAGR of 20.1% during the forecast period.
Based on age group, the North America online language learning market is segmented into < 18 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. In 2024, the 13-17 years segment is expected to account for the largest share of 34.9% of the North America online language learning market. The segment’s large market share is attributed to the increasing importance of language learning at a young age, enhanced accessibility and user-friendly interfaces of online language learning platforms, the growing relevance of language skills for higher education opportunities, and the role of language proficiency in personal development.
Moreover, the 13-17 years segment is projected to register the highest CAGR of 20.9% over the forecast period.
Based on language, the North America online language learning market is segmented into English, French, Spanish, Mandarin, Japanese, German, Italian, Arabic, Korean, and other languages. In 2024, the English segment is expected to account for the largest share of 41.3% of the North America online language learning market. The large market share of this segment is attributed to the increasing cross-border collaborations, rising immigrant population, and increasing academic opportunities in the region.
However, the Spanish segment is projected to record the highest growth rate of 21.2% throughout the forecast period. This growth is driven by initiatives by government agencies to offer services in Spanish and an increase in Spanish language programs in schools and universities.
Based on end user, the North America online language learning market is segmented into individual learners, educational institutes, government institutes, and corporate learners. In 2024, the individual learners segment is expected to account for the largest share of 43.5% of the North America online language learning market. The segment’s large market share is attributed to the widespread adoption of smart devices, increasing internet accessibility, and the growing trend among online language learning providers to offer live content to enhance brand engagement and reach students.
Moreover, the individual learners segment is expected to register the highest CAGR of 20.4% during the forecast period.
Based on country, the North America online language learning market is segmented into the U.S. and Canada. In 2024, the U.S. is expected to account for the larger share of 91.6% of the North America online language learning market. The country’s large market share is attributed to the growing number of international travelers, rising disposable incomes, steady immigration levels, the growing emphasis on bilingual & multilingual education, and high spending on education. Moreover, the market in the U.S. is expected to register the highest CAGR during the forecast period.
Furthermore, multinational companies’ increasing preference for multilingual employees and the increasing investments in start-ups & small companies engaged in language teaching are expected to generate market growth opportunities. However, the shortage of trained language-teaching professionals is a major challenge for market stakeholders.
Based on learning mode, the North America online language learning market is segmented into self-learning apps and applications and tutoring. In 2024, the self-learning apps and applications segment is expected to account for the larger share of 57.2% of the North America online language learning market. The segment's large market share can be attributed to the increasing adoption of self-learning apps and information & communication technology (ICT) in educational institutions, the increasing accessibility to higher education opportunities, rising demand for immersive and practical language practice, and a growing demand for personalized and flexible language education experiences.
Moreover, the self-learning apps and applications segment is expected to register a higher CAGR of 20.1% during the forecast period.
Based on age group, the North America online language learning market is segmented into < 18 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. In 2024, the 13-17 years segment is expected to account for the largest share of 34.9% of the North America online language learning market. The segment’s large market share is attributed to the increasing importance of language learning at a young age, enhanced accessibility and user-friendly interfaces of online language learning platforms, the growing relevance of language skills for higher education opportunities, and the role of language proficiency in personal development.
Moreover, the 13-17 years segment is projected to register the highest CAGR of 20.9% over the forecast period.
Based on language, the North America online language learning market is segmented into English, French, Spanish, Mandarin, Japanese, German, Italian, Arabic, Korean, and other languages. In 2024, the English segment is expected to account for the largest share of 41.3% of the North America online language learning market. The large market share of this segment is attributed to the increasing cross-border collaborations, rising immigrant population, and increasing academic opportunities in the region.
However, the Spanish segment is projected to record the highest growth rate of 21.2% throughout the forecast period. This growth is driven by initiatives by government agencies to offer services in Spanish and an increase in Spanish language programs in schools and universities.
Based on end user, the North America online language learning market is segmented into individual learners, educational institutes, government institutes, and corporate learners. In 2024, the individual learners segment is expected to account for the largest share of 43.5% of the North America online language learning market. The segment’s large market share is attributed to the widespread adoption of smart devices, increasing internet accessibility, and the growing trend among online language learning providers to offer live content to enhance brand engagement and reach students.
Moreover, the individual learners segment is expected to register the highest CAGR of 20.4% during the forecast period.
Based on country, the North America online language learning market is segmented into the U.S. and Canada. In 2024, the U.S. is expected to account for the larger share of 91.6% of the North America online language learning market. The country’s large market share is attributed to the growing number of international travelers, rising disposable incomes, steady immigration levels, the growing emphasis on bilingual & multilingual education, and high spending on education. Moreover, the market in the U.S. is expected to register the highest CAGR during the forecast period.
Key Players:
Some of the key players operating in the North America online language learning market are Babbel GmbH (Germany), Duolingo, Inc. (U.S.), ELSA Corp. (U.S.), Enux Education Limited (FluentU) (China), Mango Languages (U.S.), Rosetta Stone LLC (U.S.), Open Education LLC (U.S.), New Oriental Education & Technology Group Inc. (China), Berlitz Corporation (U.S.), McGraw Hill LLC (U.S.), Cambly Inc. (U.S.), Houghton Mifflin Harcourt Publishing Company (U.S.), Cambridge University Press & Assessment (U.K.), Busuu Limited (U.K), inlingua International Ltd. (Switzerland), Transparent Language, Inc. (U.S.), The British Council (U.K), ATI STUDIOS A.P.P.S. S.R.L(Mondly) (Romania), and Memrise Limited (U.K.).Key questions answered in the report:
- Which are the high-growth market segments based on learning mode, age group, language, and end user?
- What was the historical market for North America online language learning?
- What are the market forecasts and estimates for the period 2024-2031?
- What are the major drivers, restraints, and opportunities in the North America online language learning market?
- Who are the major players in the North America online language learning market?
- What is the competitive landscape like?
- What are the recent developments in the North America online language learning market?
- What are the different strategies adopted by the major players in the North America online language learning market?
- Who are the emerging players in the North America online language learning market, and how do they compete with the other players?
Scope of the Report:
North America Online Language Learning Market Assessment - by Learning Mode
- Self-Learning Apps And Applications
- Tutoring
- One-On-One Learning
- Group Learning
North America Online Language Learning Market Assessment - by Age Group
- < 13 Years
- 13-17 Years
- 18-20 Years
- 21-30 Years
- 31-40 Years
- >40 Years
North America Online Language Learning Market Assessment - by Language
- English
- Spanish
- French
- Mandarin
- Japanese
- German
- Arabic
- Italian
- Korean
- Other Languages
North America Online Language Learning Assessment - by End User
- Individual Learners
- Educational Institutes
- K-12
- Higher Education
- Government Institutes
- Corporate Learners
North America Online Language Learning Assessment - by Country
- U.S.
- Canada
Table of Contents
1. Introduction
2. Research Methodology
3. Executive Summary
4. Market Insights
5. North America Online Language Learning Market Assessment - by Learning Mode
6. North America Online Language Learning Market Assessment - by Age Group
7. North America Online Language Learning Market Assessment - by Language
8. North America Online Language Learning Market Assessment - by End User
9. North America Online Language Learning Market Assessment - by Country
10. Competition Analysis
11. Company Profiles
12. Appendix
List of Tables
List of Figures
Companies Mentioned
- Babbel GmbH (Germany)
- Duolingo Inc. (U.S.)
- ELSA Corp. (U.S.)
- Enux Education Limited (FluentU) (China)
- Mango Languages (U.S.)
- Rosetta Stone LLC (U.S.)
- Open Education LLC (U.S.)
- New Oriental Education & Technology Group Inc. (China)
- Berlitz Corporation (U.S.)
- McGraw Hill LLC (U.S.)
- Cambly Inc. (U.S.)
- Houghton Mifflin Harcourt Publishing Company (U.S.)
- Cambridge University Press & Assessment (U.K.)
- Busuu Limited (U.K)
- inlingua International Ltd. (Switzerland)
- Transparent Language Inc. (U.S.)
- The British Council (U.K)
- ATI STUDIOS A.P.P.S. S.R.L(Mondly) (Romania)
- Memrise Limited (U.K.)
