The North America Online Microtransaction Market is expected to witness market growth of 12.3% CAGR during the forecast period (2024-2031).
The US market dominated the North America Online Microtransaction Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of USD43.32 billion by 2031. The Canada market is experiencing a CAGR of 14.6% during 2024-2031. Additionally, the Mexico market would exhibit a CAGR of 13.8% during 2024-2031.
The popularity of microtransactions in the eSports sector is largely tied to the immersive experience they offer. Fans are willing to spend on exclusive in-game items, special edition skins, or seasonal content associated with their favorite teams and events.
Moreover, these purchases help enhance the connection between fans and the eSports ecosystem, contributing significantly to the industry’s financial success. Virtual goods sales and in-game purchases have become one of the most important revenue streams, particularly as the eSports audience expands globally.
The North American online microtransaction market is expanding rapidly, fueled by a robust digital economy, advanced digital infrastructure, and a high level of smartphone penetration. The region benefits from widespread access to high-speed Internet and mobile networks and a tech-savvy population participating in digital content consumption across gaming, social media, and entertainment platforms. Government investments in next-generation technologies, like 5G infrastructure, are further boosting the adoption of online services and facilitating the growing microtransaction ecosystem across the region.
The US market dominated the North America Online Microtransaction Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of USD43.32 billion by 2031. The Canada market is experiencing a CAGR of 14.6% during 2024-2031. Additionally, the Mexico market would exhibit a CAGR of 13.8% during 2024-2031.
The popularity of microtransactions in the eSports sector is largely tied to the immersive experience they offer. Fans are willing to spend on exclusive in-game items, special edition skins, or seasonal content associated with their favorite teams and events.
Moreover, these purchases help enhance the connection between fans and the eSports ecosystem, contributing significantly to the industry’s financial success. Virtual goods sales and in-game purchases have become one of the most important revenue streams, particularly as the eSports audience expands globally.
The North American online microtransaction market is expanding rapidly, fueled by a robust digital economy, advanced digital infrastructure, and a high level of smartphone penetration. The region benefits from widespread access to high-speed Internet and mobile networks and a tech-savvy population participating in digital content consumption across gaming, social media, and entertainment platforms. Government investments in next-generation technologies, like 5G infrastructure, are further boosting the adoption of online services and facilitating the growing microtransaction ecosystem across the region.
List of Key Companies Profiled
- Epic Games, Inc.
- Fandom, Inc.
- Valve Corporation
- Activision Blizzard, Inc. (Microsoft Corporation)
- NEXON Co., Ltd.
- NetEase, Inc.
- Niantic, Inc.
- Electronic Arts, Inc.
- Nintendo Co., Ltd.
- Wargaming. net
Market Report Segmentation
By Device
- PC
- Mobile Phones
- Gaming Console
- Other Device
By Payment Model
- Prepay
- Pay-as-you-Go
- Post-Pay
By Type
- In-game Currencies
- In-game Items
- Random Chance Purchases
- Expiration-based Purchases
- Other Type
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. North America Online Microtransaction Market by Device
Chapter 5. North America Online Microtransaction Market by Payment Model
Chapter 6. North America Online Microtransaction Market by Type
Chapter 7. North America Online Microtransaction Market by Country
Chapter 8. Company Profiles
Companies Mentioned
Some of the key companies in the North America Online Microtransaction Market include:- Epic Games, Inc.
- Fandom, Inc.
- Valve Corporation
- Activision Blizzard, Inc. (Microsoft Corporation)
- NEXON Co., Ltd.
- NetEase, Inc.
- Niantic, Inc.
- Electronic Arts, Inc.
- Nintendo Co., Ltd.
- Wargaming.net
Methodology
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