The US market dominated the North America Operational Analytics Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $6.37 billion by 2031. The Canada market is experiencing a CAGR of 15.2% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 14.3% during 2024-2031.
These analytics uses data analysis techniques to improve and optimize an organization's daily operations and decision-making processes. It collects, analyzes, and interprets real-time or near-real-time data from business activities, systems, and processes, turning it into actionable insights. Unlike traditional analytics, which often examines historical data, these analytics is focused on the "here and now," helping organizations respond dynamically to current events and make data-driven decisions that enhance efficiency, productivity, and customer satisfaction.
This market is fundamentally driven by the increasing prevalence of sophisticated data analytics technologies, such as artificial intelligence, machine learning, and big data platforms. These technologies enable businesses to analyze massive datasets in real-time, uncover patterns and correlations, and forecast future outcomes more accurately.
In Canada, the telecom industry’s adoption of these analytics has accelerated as companies increasingly rely on digital platforms and invest heavily in 5G infrastructure. Telecom providers use analytics to optimize customer service, manage service delivery, and ensure network reliability. The ICT sector contributes substantially to Canada’s GDP, with a value of $104.5 billion in 2021 (in constant 2012 dollars), representing 5.3% of the national GDP and driving 15.3% of GDP growth from 2016 to 2021. The Canadian Radio-television and Telecommunications Commission (CRTC) actively supports initiatives to improve digital services and infrastructure, fostering further adoption of analytics in the telecom sector to enhance performance and customer satisfaction. Thus, as governments across the region prioritize digital transformation, cybersecurity, and economic competitiveness, the operational analytics market in North America is expected to see sustained growth.
List of Key Companies Profiled
- Microsoft Corporation
- Oracle Corporation
- SAS Institute Inc.
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Google LLC
- Hewlett Packard Enterprise Company
- IBM Corporation
- SAP SE
- Teradata Corporation
- TIBCO Software, Inc. (Vista Equity Partners Management, LLC)
Market Report Segmentation
By Type
- Software
- Service
- Managed Services
- Professional Services
By Business Function
- Information Technology (IT)
- Sales & Marketing
- Finance
- Human Resources (HR)
- Other Business Function
By Application
- Predictive Asset Maintenance
- Risk Management
- Fraud Detection
- Supply Chain Management
- Customer Management
- Other Application
By Deployment Model
- Cloud
- On-premises
By Industry Vertical
- Telecommunication
- Retail & Consumer Goods
- Manufacturing
- Government & Defense
- Energy & Utilities
- Healthcare
- Other Industry Vertical
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Companies Mentioned
Some of the leading companies profiled in this North America Operational Analytics Market report include:- Microsoft Corporation
- Oracle Corporation
- SAS Institute Inc.
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Google LLC
- Hewlett Packard Enterprise Company
- IBM Corporation
- SAP SE
- Teradata Corporation
- TIBCO Software, Inc. (Vista Equity Partners Management, LLC)
Methodology
LOADING...