North America OTT TV and Video Market Forecast to 2029

US OTT Sector Thrives Despite Maturation, Cord-Cutting Trend Shows No Slowdown

North American OTT TV episode and movie revenues will reach $100 billion in 2029; up from $81 billion in 2023. The US will contribute $16 billion from the $19 billion additional revenues, with Canada supplying the rest. US revenues will be $92 billion in 2029.

North American AVOD revenues will increase from $17 billion in 2023 to $25 billion in 2029. SVOD revenues will climb by $10 billion between 2023 and 2029 to $67 billion.

The principal analyst of the report said: “Despite being the most mature OTT market by some distance, the US OTT sector continues to grow as cord-cutting show few signs of abating. The US is unique, given the poor state of the pay TV market and the wide OTT choice.”

This 74-page PDF and excel report covers movies and TV episodes. The report comes in two parts:

• Insight: Detailed country-by-country analysis in a 28-page PDF document.
• Excel workbook covering each year from 2015 to 2029 by household penetration, by SVOD subscribers and by OTT, AVOD & FAST revenues for movies and TV episodes. As well as summary tables by country and by platform.

Who should read this report?

Job Functions:

• Corporate development
• Strategy
• Analyst
• Researcher

Types of Companies:

• Content owners
• Broadcasters
• SVOD platforms
• AVOD platforms
• Telcos
• Pay TV operators
• TV equipment manufacturers
• Banks - Media analysts
• Consultancies - media analysts
• Satellite operators