North America Product Analytics Market Size, Share & Trends Analysis Report By Mode, By Component (Solution, and Services), By Deployment (Cloud, and On-premise), By Application, By Enterprise Size, By End User, By Country and Growth Forecast, 2024 - 2031

The North America Product Analytics Market is expected to witness market growth of 19.3% CAGR during the forecast period (2024-2031).

The US market dominated the North America Product Analytics Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $14.62 billion by 2031. The Canada market is expected to witness a CAGR of 21.7% during 2024-2031. Additionally, the Mexico market is expected to witness a CAGR of 20.8% during 2024-2031.



These analytics gathers, examines, and interprets information on how users engage with a product, such as a software platform, mobile app, or website. It enables businesses to understand user behavior, identify trends, optimize product features, and improve overall customer experience. By leveraging these analytics, companies can make data-driven decisions to enhance usability, increase engagement, and drive business growth.

The growth of online platforms and the developing digital economy are driving the need for these analytics. The rise of e-commerce, SaaS-based solutions, and mobile applications has generated massive amounts of data every second. Businesses increasingly recognize the importance of analyzing this data to extract meaningful insights to shape their strategic decisions.

This market in North America is experiencing significant growth, driven by various factors across different nations. Mexico's retail and consumer goods industry has seen a substantial increase in the adoption of product analytics, driven by the country's impressive e-commerce growth. In 2023, Mexico led global e-commerce with a 24.6% increase, propelled by the fashion, electronics, and consumer goods sectors. Retailers have been forced by this rise to use analytics technologies to improve inventory control and obtain a more thorough grasp of customer behavior. The government's "Plan México," a six-year strategy launched in 2025, aims to promote economic growth through collaboration between the federal government and the private sector, offering tax incentives and fostering investment in key industries, including retail. This plan is expected to accelerate the adoption of advanced analytics solutions in the sector. Therefore, as industries increasingly recognize the value of data-driven decision-making, integrating advanced analytics tools is becoming a cornerstone of business strategies, driving competitiveness and growth in the region.

List of Key Companies Profiled

• IBM Corporation
• Oracle Corporation
• Google LLC (Alphabet Inc.)
• Salesforce, Inc.
• Adobe, Inc.
• Medallia Inc.
• Accenture PLC
• Teradata Corporation
• SAS Institute Inc.
• QlikTech International AB (Talend, Inc.)

Market Report Segmentation

By Mode

• Tracking Data
• Analysing Data

By Component

• Solution
• Services

By Deployment

• Cloud
• On-premise

By Application

• Consumer Engagement
• Sales & Marketing
• Design & Manufacturing

By Enterprise Size

• Large Enterprises
• Small & Medium Enterprises (SMEs)

By End User

• Retail & E-commerce
• BFSI
• IT & Telecommunication
• Media & Entertainment
• Healthcare & Pharmaceuticals
• Other End User

By Country

• US
• Canada
• Mexico
• Rest of North America