North America Self-Service BI Market Size, Share & Industry Trends Analysis Report By Component (Software, and Services), By Deployment, By Enterprise Type By Application, By Vertical, By Country and Growth Forecast, 2023 - 2030

The North America Self-Service BI Market would witness market growth of 14.4% CAGR during the forecast period (2023-2030).

Self-service BI (Business Intelligence) provides automated report analytics and displays that aid in developing new strategies by management and enterprises. Before making decisions, the application offers teams from finance, marketing, human resources, sales, and product development with valuable data insights. The increasing demand for non-technical, user-friendly tools is anticipated to increase the need for self-service BI. In addition, its capabilities, such as a user-friendly interface, semantic data logs, and collaborative skills in less time and with less IT team reliance, are likely to drive its adoption. Diverse businesses are implementing the services to enable their teams to acquire data insights quickly.

The proliferation of self-service BI platforms for gaining insights without needing technical guidance or a dedicated team results from expanding data-driven decision-making models among businesses. Banks and other financial institutions are continually searching for technological means to increase the productivity of their current workforce. As self-service BI tools provide a technology-driven process for data analysis and represent actionable information, they assist corporate executives in making more informed and data-driven business decisions. In addition, banks utilize BI solutions to analyze operational processes, which enables them to reduce ongoing costs and maximize the utilization of existing talent and resources.

The adoption of self-service BI in North America has been significant and continues to grow. North America is a mature and technology-driven market where organizations across various industries have embraced self-service BI for data analysis, reporting, and decision-making. Organizations in North America have fostered a strong data-driven culture. Decision-makers recognize the value of data in gaining insights, improving operations, and driving business growth. Much data is generated in North America from traditional sources and digital channels. Self-service BI tools help these organizations make sense of this data, driving operational efficiency and improving customer experiences. Due to the abovementioned factors, the market will grow in this region.

The US market dominated the North America Self-Service BI Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $5,234.3 million by 2030. The Canada market is experiencing a CAGR of 17% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 16% during (2023 - 2030).

Based on Component, the market is segmented into Software, and Services. Based on Deployment, the market is segmented into On-Premises, and Cloud. Based on Enterprise Type, the market is segmented into Large Enterprises, and Small & Medium Enterprises. Based on Application, the market is segmented into Fraud & Security Management, Sales & Marketing, Customer Engagement & Analysis, Supply Chain Management & Procurement, Operations Management, Risk & Compliance Management, and Predictive Asset Maintenance & Others. Based on Vertical, the market is segmented into BFSI, Manufacturing, Transportation, Energy & Utilities, IT & Telecom, Retail & Ecommerce, Healthcare & Lifesciences, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Microsoft Corporation Oracle Corporation, IBM Corporation, SAP SE, ThoughtSpot, Inc., Zoho Corporation Pvt. Ltd., Domo, Inc., QlikTech International AB, MicroStrategy, Inc., Salesforce, Inc. (Tableau Software, LLC).

Scope of the Study

Market Segments Covered in the Report:

By Component

• Software
• Services

By Deployment

• On-Premises
• Cloud

By Enterprise Type

• Large Enterprises
• Small & Medium Enterprises

By Application

• Fraud & Security Management
• Sales & Marketing
• Customer Engagement & Analysis
• Supply Chain Management & Procurement
• Operations Management
• Risk & Compliance Management
• Predictive Asset Maintenance & Others

By Vertical

• BFSI
• Manufacturing
• Transportation
• Energy & Utilities
• IT & Telecom
• Retail & Ecommerce
• Healthcare & Lifesciences
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America

Key Market Players

List of Companies Profiled in the Report:

• Microsoft Corporation
• Oracle Corporation
• IBM Corporation
• SAP SE
• ThoughtSpot, Inc.
• Zoho Corporation Pvt. Ltd.
• Domo, Inc
• QlikTech International AB
• MicroStrategy, Inc.
• Salesforce, Inc. (Tableau Software, LLC)

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