The North America Sheet Face Mask Market would witness market growth of 7.9% CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 6,498.0 thousand units, showcasing a growth of 8.2% (2019-2022).
Sheet masks are face-shaped sheet fabrics soaked in a nutrition-packed solution called serum. The sheet is made of various materials such as paper and fibers or gel types. Sheet mask can be used once therefore, it is individually packaged, making it fast, convenient, and easy. One of the primary drivers behind the mass adoption of sheet masks is their accessibility across diverse consumer segments. These masks are available at various prices, making them affordable to many consumers. This accessibility has democratized skincare, allowing individuals with different budgets to indulge in a spa-like experience at home.
Sheet masks offer a hassle-free and convenient skincare solution, attracting individuals who seek simplicity in their beauty routines. The pre-soaked, single-use format eliminates the need for measuring or mixing, making sheet masks an attractive option for those who may be new to skincare or prefer a quick and uncomplicated regimen. The power of social media platforms and influencer marketing cannot be overstated in shaping consumer preferences. Beauty influencers and skincare enthusiasts often showcase their sheet mask routines on platforms like Instagram, YouTube, and TikTok. The visually appealing and shareable nature of sheet mask selfies creates a viral effect, influencing their followers to try the products themselves.
The Mexican Online Sales Association estimates that the domestic e-commerce sector was worth USD 19.7 billion in 2021, an increase of 27% over 2020. In 2021, there were 57.5 million users of Mexican eCommerce, up 11% from the previous year. In 2020, women made up 51% of Mexican eCommerce users. E-commerce platforms offer a mix of global and local brands, giving consumers in Mexico access to both domestic and global sheet mask products. E-commerce platforms often feature exclusive deals, discounts, and promotions for sheet masks in Mexico. These special offers incentivize online shoppers in Mexico, encouraging them to try new products, stock up on favorites, or take advantage of limited-time discounts. Hence, the factors mentioned above will drive the regional market growth.
The US market dominated the North America Sheet Face Mask Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $117,353.3 Thousands by 2030. The Canada market is experiencing a CAGR of 10.3% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 9.3% during (2023 - 2030).
Based on Category Type, the market is segmented into Mass, and Premium. Based on End User, the market is segmented into Female, and Male. Based on Distribution Channel, the market is segmented into Offline, and Online. Based on Fabric Type, the market is segmented into Cotton, Non-woven, Hydrogel, Bio-cellulose, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
Sheet masks are face-shaped sheet fabrics soaked in a nutrition-packed solution called serum. The sheet is made of various materials such as paper and fibers or gel types. Sheet mask can be used once therefore, it is individually packaged, making it fast, convenient, and easy. One of the primary drivers behind the mass adoption of sheet masks is their accessibility across diverse consumer segments. These masks are available at various prices, making them affordable to many consumers. This accessibility has democratized skincare, allowing individuals with different budgets to indulge in a spa-like experience at home.
Sheet masks offer a hassle-free and convenient skincare solution, attracting individuals who seek simplicity in their beauty routines. The pre-soaked, single-use format eliminates the need for measuring or mixing, making sheet masks an attractive option for those who may be new to skincare or prefer a quick and uncomplicated regimen. The power of social media platforms and influencer marketing cannot be overstated in shaping consumer preferences. Beauty influencers and skincare enthusiasts often showcase their sheet mask routines on platforms like Instagram, YouTube, and TikTok. The visually appealing and shareable nature of sheet mask selfies creates a viral effect, influencing their followers to try the products themselves.
The Mexican Online Sales Association estimates that the domestic e-commerce sector was worth USD 19.7 billion in 2021, an increase of 27% over 2020. In 2021, there were 57.5 million users of Mexican eCommerce, up 11% from the previous year. In 2020, women made up 51% of Mexican eCommerce users. E-commerce platforms offer a mix of global and local brands, giving consumers in Mexico access to both domestic and global sheet mask products. E-commerce platforms often feature exclusive deals, discounts, and promotions for sheet masks in Mexico. These special offers incentivize online shoppers in Mexico, encouraging them to try new products, stock up on favorites, or take advantage of limited-time discounts. Hence, the factors mentioned above will drive the regional market growth.
The US market dominated the North America Sheet Face Mask Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $117,353.3 Thousands by 2030. The Canada market is experiencing a CAGR of 10.3% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 9.3% during (2023 - 2030).
Based on Category Type, the market is segmented into Mass, and Premium. Based on End User, the market is segmented into Female, and Male. Based on Distribution Channel, the market is segmented into Offline, and Online. Based on Fabric Type, the market is segmented into Cotton, Non-woven, Hydrogel, Bio-cellulose, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Tonymoly Co., Ltd.
- BIO NATURAL INC. (BioRepublic)
- Shiseido Company Limited
- Amorepacific Corporation
- Kracie, Ltd
- The Estee Lauder Companies, Inc.
- Guerlain SA
- L'Oreal S.A.
- STARSKIN BV
- Himalaya Global Holdings Ltd.
Market Report Segmentation
By Category Type (Volume, Thousand Units, USD Million, 2019-2030)- Mass
- Premium
- Female
- Male
- Offline
- Online
- Cotton
- Non-woven
- Hydrogel
- Bio-cellulose
- Others
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. North America Sheet Face Mask Market, By Category Type
Chapter 5. North America Sheet Face Mask Market, By End User
Chapter 6. North America Sheet Face Mask Market, By Distribution Channel
Chapter 7. North America Sheet Face Mask Market, By Fabric Type
Chapter 8. North America Sheet Face Mask Market, By Country
Chapter 9. Company Profiles
Companies Mentioned
- Tonymoly Co., Ltd.
- BIO NATURAL INC. (BioRepublic)
- Shiseido Company Limited
- Amorepacific Corporation
- Kracie, Ltd
- The Estee Lauder Companies, Inc.
- Guerlain SA
- L'Oreal S.A.
- STARSKIN BV
- Himalaya Global Holdings Ltd.
Methodology
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