The North America Sleep Mask Market is expected to witness market growth of 10.5% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 502.73 million units, showcasing a growth of 13.6% (2020-2023).
Regular sleep masks are traditional designs made of simple materials like cotton, polyester, or silk, providing basic light-blocking capabilities. These masks dominate the market's budget segment due to their affordability and widespread availability in pharmacies, supermarkets, and travel stores. Regular masks are often lightweight and compact, making them suitable for casual use, especially among cost-conscious consumers. Therefore, in Canada, 150.75 million units of regular sleep masks are expected to be utilized by the year 2031.
The US market dominated the North America Sleep Mask Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $10.63 billion by 2031. The Canada market is exhibiting a CAGR of 12.4% during 2024-2031. Additionally, the Mexico market is expected to experience a CAGR of 11.9% during 2024-2031.
The market has seen significant growth in recent years, driven by a rising awareness of the importance of sleep for overall health and well-being. Sleep masks, designed to block out light and create an environment conducive to sleep, are increasingly seen as an essential tool for individuals seeking to improve the quality of their rest. These masks are used by a variety of consumers, ranging from those who struggle with sleep disorders to frequent travellers, and even individuals who simply want to block out light during their nighttime routine.
Sleep masks are primarily used to block light, which is crucial for people who find light pollution, such as from streetlights or electronic devices, disruptive to their sleep cycle. They serve a variety of applications in diverse sectors; each designed to improve sleep and enhance the quality of rest for the user. The most fundamental application of a sleep mask is to enhance sleep by blocking ambient light. Light exposure during sleep can suppress the production of melatonin, a hormone that regulates sleep patterns. For individuals who suffer from insomnia, shift work, or those living in urban environments where artificial light is pervasive, a sleep mask becomes a simple yet effective tool to help maintain the body’s natural circadian rhythm.
The e-commerce boom in Mexico is significant for the sleep mask market, as it allows consumers to compare products, read reviews, and find the best sleep masks to address their specific needs, such as light-blocking, comfort, and materials like silk or memory foam. Additionally, e-commerce platforms often provide promotional offers and discounts, making these products more affordable and accessible to a broader segment of the population. Thus, the growth of the sleep mask market in the U.S. and Mexico is being propelled by the rising incidence of sleep disorders in the U.S. and the rapid expansion of e-commerce in Mexico.
Regular sleep masks are traditional designs made of simple materials like cotton, polyester, or silk, providing basic light-blocking capabilities. These masks dominate the market's budget segment due to their affordability and widespread availability in pharmacies, supermarkets, and travel stores. Regular masks are often lightweight and compact, making them suitable for casual use, especially among cost-conscious consumers. Therefore, in Canada, 150.75 million units of regular sleep masks are expected to be utilized by the year 2031.
The US market dominated the North America Sleep Mask Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $10.63 billion by 2031. The Canada market is exhibiting a CAGR of 12.4% during 2024-2031. Additionally, the Mexico market is expected to experience a CAGR of 11.9% during 2024-2031.
The market has seen significant growth in recent years, driven by a rising awareness of the importance of sleep for overall health and well-being. Sleep masks, designed to block out light and create an environment conducive to sleep, are increasingly seen as an essential tool for individuals seeking to improve the quality of their rest. These masks are used by a variety of consumers, ranging from those who struggle with sleep disorders to frequent travellers, and even individuals who simply want to block out light during their nighttime routine.
Sleep masks are primarily used to block light, which is crucial for people who find light pollution, such as from streetlights or electronic devices, disruptive to their sleep cycle. They serve a variety of applications in diverse sectors; each designed to improve sleep and enhance the quality of rest for the user. The most fundamental application of a sleep mask is to enhance sleep by blocking ambient light. Light exposure during sleep can suppress the production of melatonin, a hormone that regulates sleep patterns. For individuals who suffer from insomnia, shift work, or those living in urban environments where artificial light is pervasive, a sleep mask becomes a simple yet effective tool to help maintain the body’s natural circadian rhythm.
The e-commerce boom in Mexico is significant for the sleep mask market, as it allows consumers to compare products, read reviews, and find the best sleep masks to address their specific needs, such as light-blocking, comfort, and materials like silk or memory foam. Additionally, e-commerce platforms often provide promotional offers and discounts, making these products more affordable and accessible to a broader segment of the population. Thus, the growth of the sleep mask market in the U.S. and Mexico is being propelled by the rising incidence of sleep disorders in the U.S. and the rapid expansion of e-commerce in Mexico.
List of Key Companies Profiled
- Nidra Sleep
- Loftie
- PrettyCare
- EcoTools (Paris Presents, Inc.)
- Sonoma Lavender Co.
- Bedtime Bliss
- Lumos Sleep
- Alaska Bear
- Sleep Number Corporation
Market Report Segmentation
By Distribution Channel (Volume, Million Units, USD Billion, 2020-2031)- Offline
- Online
- Regular
- Wrap Around
- Contoured
- Other Products
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. North America Sleep Mask Market by Distribution Channel
Chapter 5. North America Sleep Mask Market by Product
Chapter 6. North America Sleep Mask Market by Country
Chapter 7. Company Profiles
Companies Mentioned
- Nidra Sleep
- Loftie
- PrettyCare
- EcoTools (Paris Presents, Inc.)
- Sonoma Lavender Co.
- Bedtime Bliss
- Lumos Sleep
- Alaska Bear
- Sleep Number Corporation
Methodology
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