The North America Social Media Management Market is projected to witness market growth of 21.6% CAGR during the forecast period (2024-2031).
The US market dominated the North America Social Media Management Market by country in 2023, and is projected to continue to be a dominant market till 2031; thereby, achieving a market value of $24.00 billion by 2031. The Canada market is experiencing a CAGR of 23.9% during 2024-2031. Additionally, the Mexico market would exhibit a CAGR of 23.2% during 2024-2031.
Social media management tools are essential for businesses and organizations aiming to leverage their social media presence effectively. These tools provide a comprehensive suite of features that streamline the management of social media accounts, enhance engagement, and drive strategic outcomes.
Additionally, social media management tools allow users to schedule posts in advance, automating the publishing process. This feature ensures that content is posted at optimal times, even when the social media team is not actively working. Automated scheduling helps maintain a consistent online presence and reach audiences across different time zones.
The growth of digital platforms such as streaming services, online news, and social media channels in Canada has led to an explosion of digital content. Media and entertainment companies increasingly use social media to promote their content, requiring sophisticated management tools to handle content scheduling, distribution, and optimization. Statistics Canada reported that operating revenue from the industry in Ontario surged by 20.1% to reach $4.2 billion, securing the largest provincial share at 36.9%. Meanwhile, British Columbia saw a 22.3% increase to $4.1 billion, and Quebec experienced a more modest rise of 10.7% to $2.2 billion in 2021.
Based on Component, the market is segmented into Solution (Social Media Marketing, Social Media Listening, Monitoring, & Analytics, Social Media Risk & Compliance Management, and Social Media Asset & Content Management) and Services Professional Services and Managed Services. Based on Vertical, the market is segmented into BFSI, Government & Public Sector, Retail & Consumer Goods, Healthcare & Life Sciences, Media & Entertainment, IT & Telecommunications, Manufacturing, Travel & Hospitality, and Others. Based on Deployment, the market is segmented into Cloud and On-Premises. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Function, the market is segmented into Business Processes and Product Development. Based on Application, the market is segmented into Sales & Marketing Management, Competitive Intelligence, Customer Experience Management, Risk Management & Fraud Detection, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The US market dominated the North America Social Media Management Market by country in 2023, and is projected to continue to be a dominant market till 2031; thereby, achieving a market value of $24.00 billion by 2031. The Canada market is experiencing a CAGR of 23.9% during 2024-2031. Additionally, the Mexico market would exhibit a CAGR of 23.2% during 2024-2031.
Social media management tools are essential for businesses and organizations aiming to leverage their social media presence effectively. These tools provide a comprehensive suite of features that streamline the management of social media accounts, enhance engagement, and drive strategic outcomes.
Additionally, social media management tools allow users to schedule posts in advance, automating the publishing process. This feature ensures that content is posted at optimal times, even when the social media team is not actively working. Automated scheduling helps maintain a consistent online presence and reach audiences across different time zones.
The growth of digital platforms such as streaming services, online news, and social media channels in Canada has led to an explosion of digital content. Media and entertainment companies increasingly use social media to promote their content, requiring sophisticated management tools to handle content scheduling, distribution, and optimization. Statistics Canada reported that operating revenue from the industry in Ontario surged by 20.1% to reach $4.2 billion, securing the largest provincial share at 36.9%. Meanwhile, British Columbia saw a 22.3% increase to $4.1 billion, and Quebec experienced a more modest rise of 10.7% to $2.2 billion in 2021.
Based on Component, the market is segmented into Solution (Social Media Marketing, Social Media Listening, Monitoring, & Analytics, Social Media Risk & Compliance Management, and Social Media Asset & Content Management) and Services Professional Services and Managed Services. Based on Vertical, the market is segmented into BFSI, Government & Public Sector, Retail & Consumer Goods, Healthcare & Life Sciences, Media & Entertainment, IT & Telecommunications, Manufacturing, Travel & Hospitality, and Others. Based on Deployment, the market is segmented into Cloud and On-Premises. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Function, the market is segmented into Business Processes and Product Development. Based on Application, the market is segmented into Sales & Marketing Management, Competitive Intelligence, Customer Experience Management, Risk Management & Fraud Detection, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- Adobe, Inc.
- IBM Corporation
- Oracle Corporation
- Salesforce, Inc.
- Microsoft Corporation
- Google LLC (Alphabet Inc.)
- Zoho Corporation Pvt. Ltd.
- Onclusive, Inc.
- HubSpot, Inc.
- Sprinklr, Inc.
Market Report Segmentation
By Component
- Solution
- Social Media Marketing
- Social Media Listening, Monitoring, & Analytics
- Social Media Risk & Compliance Management
- Social Media Asset & Content Management
- Services
- Professional Services
- Managed Services
By Vertical
- BFSI
- Government & Public Sector
- Retail & Consumer Goods
- Healthcare & Life Sciences
- Media & Entertainment
- IT & Telecommunications
- Manufacturing
- Travel & Hospitality
- Others
By Deployment
- Cloud
- On-Premises
By Organization Size
- SMEs
- Large Enterprises
By Function
- Business Processes
- Product Development
By Application
- Sales & Marketing Management
- Competitive Intelligence
- Customer Experience Management
- Risk Management & Fraud Detection
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. North America Social Media Management Market by Component
Chapter 6. North America Social Media Management Market by Vertical
Chapter 7. North America Social Media Management Market by Deployment
Chapter 8. North America Social Media Management Market by Organization Size
Chapter 9. North America Social Media Management Market by Function
Chapter 10. North America Social Media Management Market by Application
Chapter 11. North America Social Media Management Market by Country
Chapter 12. Company Profiles
Companies Mentioned
- Adobe, Inc.
- IBM Corporation
- Oracle Corporation
- Salesforce, Inc.
- Microsoft Corporation
- Google LLC (Alphabet Inc.)
- Zoho Corporation Pvt. Ltd.
- Onclusive, Inc.
- HubSpot, Inc.
- Sprinklr, Inc.
Methodology
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