North America Sports Sunglasses Market Forecast to 2030 - Regional Analysis - by Type (Polarized and Non-Polarized), Category (Men, Women, Unisex, and Kids), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

The North America sports sunglasses market is expected to grow from US$1.79 billion in 2022 to US$2.42 billion by 2030. It is estimated to grow at a CAGR of 3.9% from 2022 to 2030.

Upsurging Participation in Sports Activities Drive North America Sports Sunglasses Market

Many people engage in various sports and outdoor activities. Sports enthusiasts understand the importance of safeguarding their eyes from potential risks such as dust, wind, and debris. Thus, they use sports sunglasses designed to provide optimal protection and enhance performance during sports activities.

According to the Sports & Fitness Industry Association (SFIA), more than 76% of population (i.e., 236.9 million people) in the US participated in at least one activity in 2022, a 9.2% increase in total participation rates from 2017 and a 1.9% increase from 2021. Also, according to Eurostat, in 2019, around 44 % of the European population practiced some physical activities at least once a week.

Additionally, a diverse range of sports and outdoor pursuits has created a demand for sports sunglasses tailored to fulfill specific needs. For instance, sunglasses designed for cycling often feature aerodynamic designs and interchangeable lenses for varying light conditions, whereas those meant for water sports may have polarized lenses to reduce glare. This customization is driven by rising requirements for specialized equipment, including sunglasses, by participants in different sports to achieve their best performance.

Moreover, the cultural shift toward a healthier and active lifestyle has increased the number of people performing sports and outdoor activities. This shift is not limited to competitive athletes but includes individuals participating in recreational sports, running, hiking, and other leisure activities. Sports sunglasses have become a fashion statement and a symbol of this active lifestyle. Consumers, both athletes and non-athletes, are inclined to invest in high-quality sports sunglasses that can protect their eyes and reflect their commitment to an active and health-conscious way of life. This combination of function and fashion boosts the demand for sports sunglasses.

Therefore, the rise in participation in physical activities and sports activities propels the growth of the North America sports sunglasses market.

North America Sports Sunglasses Market Overview

The sports sunglasses market in North America is significantly growing due to rise in sports participation rate in the region. Market growth in North America is high due to government initiatives and promotions for different sport in the region. Also, different national and international players are promoting their sports by participating in global competitions like the Olympics due to which the craze for these sports is growing among children and the gen Z population across the region. Owing to this, sports and fitness centers are increasing in North America and demand for sports sunglasses is also increasing. In addition to this, market players are innovating eyewear in order to increase demand and sustainability as well. For instance, in September 2022, POC Sports -US -based manufacturer, launched limited edition helmets and eyewear for cycling in collaboration with Team Amani in Africa. Such initiatives by key market players in the region boost market growth.

Moreover, diverse consumer preferences (in terms of polarized and nonpolarized sports sunglasses) and the availability of a range of end user-based design categories such as men, women, unisex, and kids influences the market growth. In North America, sales of sports sunglasses are driven by different retail channels, including supermarkets, specialty stores, online retail platforms, eyecare clinics, and fashion boutiques, catering to a wide range of customers. Also, participation in sports events has increased due to rising awareness about physical health. As sports enthusiasts seek specialized eyewear for their activities, the demand for sports sunglasses is increasing. According to the Sports & Fitness Industry Association (SFIA), more than 76% of all Americans, or 236.9 million people, participated in at least one sports activity during 2022. Hence, the expanding participation of North Americans in different sports category further fuels the demand for sports sunglasses across the region.

North America Sports Sunglasses Market Segmentation

The North America sports sunglasses market is segmented into type, category, distribution channel, and country.

Based on type, the North America sports sunglasses market is bifurcated into polarized and non-polarized. The non-polarized segment held a larger share of the North America sports sunglasses market in 2022.

Based on category, the North America sports sunglasses market is segmented into men, women, unisex, and kids. The men segment held the largest share of the North America sports sunglasses market in 2022.

Based on distribution channel, the North America sports sunglasses market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share of the North America sports sunglasses market in 2022.

Based on country, the North America sports sunglasses market is segmented into the US, Canada, and Mexico. The US dominated the North America sports sunglasses market in 2022.

Adidas AG, Columbia Sportswear Co, Decathlon SE, EssilorLuxottica SA, Liberty Sport Inc, Nike Inc, Puma SE, Rapha Racing Ltd, Safilo Group SpA, and Under Armour Inc are some of the leading companies operating in the North America sports sunglasses market.