Automotive Tire OEM Market Report 2025

The automotive tire oem market size has grown strongly in recent years. It will grow from $23.04 billion in 2024 to $24.81 billion in 2025 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to global automotive production growth, regulatory standards for fuel efficiency, safety regulations, consumer preferences for performance, original equipment fitment contracts, seasonal tire demand, automotive industry innovations.

The automotive tire oem market size is expected to see strong growth in the next few years. It will grow to $34.35 billion in 2029 at a compound annual growth rate (CAGR) of 8.5%. The growth in the forecast period can be attributed to increasing electric vehicle (EV) adoption, focus on sustainable materials, smart manufacturing processes, rise in ride-sharing services, global expansion of automotive markets. Major trends in the forecast period include integration of advanced sensor technologies, focus on tire performance and efficiency, advancements in tire materials, run-flat and self-sealing tire technologies, collaborations for tire technology innovation, smart tires and connectivity, adoption of 3d printing technology.

The rising investments in research and development for automotive tires are fueling the expansion of the automotive tire OEM market. Tire manufacturers are actively engaging in research and development to design new tires and formulate compounds that enhance product performance. The automotive tire OEM sector stands to gain from these investments by offering more efficient and sustainable tire solutions. For example, in May 2022, Pirelli, an Italy-based tire manufacturer, announced a $15 million investment over two years to establish an advanced technology and digitalization center for tire production at its facility in Silao, Mexico. This investment aims to create the first research and development facility in Mexico, focusing on tire production technologies designed for future mobility, including electric, sustainable, and connected transportation systems. Consequently, such investments are set to drive the growth of the automotive tire OEM market.

The anticipated growth in the automotive industry is expected to further accelerate the automotive tire OEM market. The automotive industry encompasses the collective group of companies, organizations, and activities involved in designing, developing, manufacturing, marketing, and selling motor vehicles. This industry serves as a crucial foundation for the growth of the automotive tire OEM market by driving demand through vehicle production, promoting technological advancements, facilitating collaborations, supporting global expansion, responding to economic conditions, accommodating consumer preferences, and complying with regulatory standards. For instance, according to CEIC Data, a US-based organization, motor vehicle sales for passenger cars experienced a 17.9% increase, rising from 1,614,063 units in December 2022 to 1,903,054 units in December 2023. Therefore, the growth in the automotive industry is propelling the growth of the automotive tire OEM market.

Technological innovation emerges as a prevailing trend in the automotive tire OEM market. Key industry players are focused on developing groundbreaking technologies to shift consumer demand toward advanced tires. For instance, in September 2023, Qualcomm Incorporated, a US-based semiconductor company, introduced the Snapdragon Digital Chassis Solution. This innovation aims to assist intelligent and networked cars in managing vast amounts of gathered data. Post-purchase, the Snapdragon Digital Chassis empowers platforms to receive continuous updates, enabling manufacturers to develop new services and features for improved customer engagement and service-based revenue models.

Prominent entities within the automotive tire OEM market are actively pioneering innovative technologies, such as the Advanced Road and Tire Detection Software Solution. This software program, designed to start from the vehicle's wheels, possesses the capability to discern friction and road surface attributes across various speeds and driving conditions. For instance, in March 2022, Nexteer Automotive, a US-based automobile company, introduced the Advanced Road and Tire Detection Software Solution. This initiative aims to elevate performance, safety, and vehicle health management. Integrated into the car's steering system, this cutting-edge software facilitates improved interactions between the driver, vehicle, and road, enhancing the overall driving experience.

In August 2022, All Star Auto Lights, a US-based provider of alternative automotive lighting solutions, acquired Blackburn OEM Wheel Solutions. This acquisition aims to broaden All Star Auto Lights' product range by integrating Blackburn's expertise in OEM wheels, thereby enhancing its position in the automotive parts and repair sector. The move is expected to bolster All Star Auto Lights' capability to meet the increasing demand for high-quality, cost-effective automotive parts. Blackburn OEM Wheel Solutions is a US-based company that specializes in supplying OEM wheels, wheel covers, and center caps to a diverse clientele within the automotive industry.

Major companies operating in the automotive tire oem market are Bridgestone Corporation, Sumitomo Rubber Industries Ltd., Pirelli & C. SpA, Hankook Tire & Technology Co. Ltd., Toyo Tire Corporation, Cooper Tire & Rubber Company, Kumho Tire Co. Inc., Nokian Tyres PLC, Giti Tire Corporation, MRF Limited, Apollo Tyres Ltd., Cheng Shin Rubber Industry Co. Ltd., Nexen Tire Corporation, Shandong Linglong Tyre Co. Ltd., Zhongce Rubber Group Co. Ltd., Triangle Tyre Co. Ltd., Sailun Group Co. Ltd., Yokohama Rubber Co. Ltd., Qingdao Sentury Tire Co. Ltd., Goodyear Tyre & Rubber Company, Aeolus Tyre Co. Ltd., Double Coin Holdings Ltd., Continental AG, Shandong Wanda Boto Tyre Co. Ltd., JK Tyre & Industries Ltd., Hebei Tianyang Rubber Co. Ltd., Gui Zhou Tyre Co. Ltd.

Asia-Pacific was the largest region in the automotive tire OEM market in 2024. The regions covered in the automotive tire oem market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the automotive tire oem market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Original Equipment Manufacturer (OEM) automotive tires are specifically recommended by the vehicle manufacturer and are originally fitted on the vehicle at the time of its initial purchase. Collaboration between the car manufacturer and tire producers is integral to selecting a tire that aligns with the performance specifications of the new vehicle.

The primary categories of automotive tires manufactured by OEMs include tubed tires and tubeless tires. In the context of 'tube tires,' these are equipped with an inflatable tube responsible for retaining the air within the tire, featuring a valve for air intake. Various tire designs, such as radial tires and bias tires, are utilized in a range of vehicles, including passenger cars, light commercial vehicles, and heavy commercial vehicles.

The automotive tire OEM market research report is one of a series of new reports that provides automotive tire OEM market statistics, including automotive tire OEM industry global market size, regional shares, competitors with an automotive tire OEM market share, detailed automotive tire OEM market segments, market trends and opportunities, and any further data you may need to thrive in the automotive tire OEM industry. This automotive tire OEM market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The automotive tire OEM market consists of sales of automotive tires that are manufactured by original equipment manufacturers as per the standards of automotive companies. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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