On-Road Motorcycles Market Report 2025

This on-Road Motorcycles report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The on-road motorcycles market size has grown rapidly in recent years. It will grow from $67.85 billion in 2024 to $74.65 billion in 2025 at a compound annual growth rate (CAGR) of 10%. The growth in the historic period can be attributed to lifestyle and cultural appeal, fuel efficiency, urban mobility, emerging markets, motorcycle clubs and community, safety regulations.

The on-road motorcycles market size is expected to see rapid growth in the next few years. It will grow to $117.55 billion in 2029 at a compound annual growth rate (CAGR) of 12%. The growth in the forecast period can be attributed to lifestyle and cultural trends, environmental awareness, economic conditions: economic factors, electric motorcycles, market expansion in emerging economies, shared mobility. Major trends in the forecast period include technology integration, advanced connectivity, lightweight and compact models, electric motorcycles, retro and vintage styling.

The anticipated growth of the on-road motorcycles market is expected to be driven by the increasing number of motorbike sports users. Motorbike sports encompass various aspects of motorcycling, and on-road bikes are favored in motorbike racing and related sports due to their higher speed compared to off-road bikes. Motorbike sports users often use on-road motorcycles for activities such as navigating pits or staging areas in motocross races. According to the Insurance Institute for Highway Safety (IIHS), registrations for the sports bike segment in the United States reached 431,000 in 2022. Thus, the growing population of motorbike sports users is a key factor propelling the on-road motorcycles market.

An upsurge in the demand for two-wheelers is expected to further contribute to the growth of the on-road motorcycle market. Two-wheelers, encompassing vehicles like scooters, motorcycles, and mopeds, have witnessed increased demand, especially in rural areas with limited access to well-established public transportation. In February 2023, sales data from MotorCycles Data, a UK-based reporting company, indicated that Honda Motor Co., Ltd., a Japanese automotive and two-wheeler manufacturing company, reported 17. 6 million sales globally, marking a 4. 9% increase from the previous year and holding a 29. 4% market share. Therefore, the surge in demand for two-wheelers is driving the growth of the on-road motorcycle market.

Product innovation emerges as a significant trend in the on-road motorcycles market, with major companies focusing on developing new products to enhance their position. For instance, in September 2022, MG, a British automotive marque, introduced the innovative MG4 electric car in Europe. The MG4 electric is the first in a range of MG vehicles built on the sophisticated Modular Scalable Platform (MSP) developed by SAIC.

Strategic investments are a notable focus for major companies in the on-road motorcycle market. Strategic investments provide companies with valuable resources at reasonable costs. In September 2023, Raptee, an India-based manufacturer of on-road electric motorcycles, secured $3 million in an all-equity pre-Series A financing led by VC fund Bluehill Capital. The funds will be utilized to expand manufacturing facilities, acquire machinery and tools for the upcoming motorcycle release, and grow the team.

In June 2022, Triumph, a UK-based on-road motorcycle manufacturer, completed the acquisition of OSET Bikes for an undisclosed amount. This acquisition aligns with Triumph's off-road strategy and enables both companies to share knowledge and experience in their respective categories. OSET Bikes, a UK-based provider of electric motorcycles for children, enhances Triumph's position in the market, fostering international growth for both brands.

Major companies operating in the on-road motorcycles market include Harley-Davidson Incorporation, Yamaha Motor Co. Ltd., Ducati Motor Holding SpA, Honda Motor Co. Ltd., Kawasaki Heavy Industries Ltd., Suzuki Motor Corporation, Triumph Motorcycles Ltd., Bayerische Motoren Werke AG, KTM AG, Aprilia SpA, Moto Guzzi, Vespa, Indian Motorcycle International LLC, Husqvarna Motorcycles GmbH, Royal Enfield, MV Agusta Motor SpA, Bajaj Auto Limited, Benelli QJ, Hyosung TNC Co. Ltd., Zero Motorcycles Inc., IMZ-Ural, Norton Motorcycle Co. Ltd., Lightning Motorcycles Crop., Guangdong Tayo Motorcycle Technology Co. Ltd., Bimota, Voxan Motors.

Asia-Pacific was the largest region in the on-road motorcycles market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the on-road motorcycles market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the on-road motorcycles market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

On-road motorcycles, also known as street motorcycles, are vehicles constructed with fiber and metallic frames, equipped with engines, and various mechanical and electronic components. These motorcycles are specifically designed for use on paved roads and highways, catering to everyday transportation needs.

The primary types of on-road motorcycles include sports bikes, cruiser motorcycles, touring motorcycles, and standard motorcycles. Sports bikes are motorcycles designed and optimized for speed, acceleration, and braking, emphasizing top speed, acceleration, handling, braking, and grip. These motorcycles find applications in both personal and commercial contexts, with end-users ranging from offline to online consumers.

The on-road motorcycles market research report is one of a series of new reports that provides on-road motorcycles market statistics, including on-road motorcycles industry global market size, regional shares, competitors with an on-road motorcycles market share, detailed on-road motorcycles market segments, market trends and opportunities, and any further data you may need to thrive in the on-road motorcycles industry. This on-road motorcycles market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The on-road motorcycles market consists of sales of dual-sport bike, touring bike, supermotard/supermoto, scooter and bagger. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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