The on-road motorcycles market size has grown rapidly in recent years. It will grow from $73.79 billion in 2025 to $82.17 billion in 2026 at a compound annual growth rate (CAGR) of 11.3%. The growth in the historic period can be attributed to urban commuting demand, fuel efficient mobility needs, sports biking culture, two wheeler affordability, expanding road infrastructure.
The on-road motorcycles market size is expected to see rapid growth in the next few years. It will grow to $128 billion in 2030 at a compound annual growth rate (CAGR) of 11.7%. The growth in the forecast period can be attributed to electric two wheeler adoption, premium motorcycle demand, safety technology integration, rising disposable incomes, connected vehicle features. Major trends in the forecast period include growth of electric motorcycles, rising demand for sports and touring bikes, advanced rider assistance features, lightweight frame materials, customization and connected features.
The rising demand for two-wheelers is expected to drive growth in the on-road motorcycle market. Two-wheelers, including motorcycles, scooters, and mopeds, are motorized vehicles with two wheels and engines linked to each wheel. Demand is particularly strong in rural areas with limited public transportation. For example, in February 2023, MotorCycles Data, a UK-based motorcycle sales reporting company, noted that Honda Motor Co., Ltd. recorded 17.6 million sales, a 4.9% increase from the previous year, capturing a 29.4% global market share. Therefore, growing two-wheeler demand is boosting the on-road motorcycle market.
Key players in the market are making strategic investments to expand operations and production capabilities. For instance, in September 2023, Raptee, an India-based electric motorcycle manufacturer, raised $3 million in an all-equity pre-Series A round led by VC fund Bluehill Capital. The funding is being used to expand manufacturing facilities, purchase machinery, and grow the workforce for upcoming motorcycle launches.
In November 2025, Bajaj Auto, an India-based manufacturer, acquired Pierer Bajaj AG for an undisclosed amount. This acquisition strengthens Bajaj Auto’s global motorcycle leadership, enhances operational control, and supports KTM’s growth. Pierer Bajaj AG, based in Austria, specializes in high-performance motorcycles and manages KTM’s worldwide operations.
Major companies operating in the on-road motorcycles market report include Harley-Davidson Incorporation, Yamaha Motor Co. Ltd., Ducati Motor Holding SpA, Honda Motor Co. Ltd., Kawasaki Heavy Industries Ltd., Suzuki Motor Corporation, Triumph Motorcycles Ltd., Bayerische Motoren Werke AG, KTM AG, Aprilia SpA, Moto Guzzi, Vespa, Indian Motorcycle International LLC, Husqvarna Motorcycles GmbH, Royal Enfield, MV Agusta Motor SpA, Bajaj Auto Limited, Benelli QJ, Hyosung TNC Co. Ltd., Zero Motorcycles Inc., IMZ-Ural, Norton Motorcycle Co. Ltd., Lightning Motorcycles Crop., Guangdong Tayo Motorcycle Technology Co. Ltd., Bimota, Voxan Motors.
Asia-Pacific was the largest region in the on-road motorcycles market in 2025North America is expected to be the fastest-growing region in the forecast period. The regions covered in the on-road motorcycles market report include Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the on-road motorcycles market report include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The on-road motorcycles market consists of sales of dual-sport bike, touring bike, supermotard/supermoto, scooter and bagger. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
The on-road motorcycles market size is expected to see rapid growth in the next few years. It will grow to $128 billion in 2030 at a compound annual growth rate (CAGR) of 11.7%. The growth in the forecast period can be attributed to electric two wheeler adoption, premium motorcycle demand, safety technology integration, rising disposable incomes, connected vehicle features. Major trends in the forecast period include growth of electric motorcycles, rising demand for sports and touring bikes, advanced rider assistance features, lightweight frame materials, customization and connected features.
The rising demand for two-wheelers is expected to drive growth in the on-road motorcycle market. Two-wheelers, including motorcycles, scooters, and mopeds, are motorized vehicles with two wheels and engines linked to each wheel. Demand is particularly strong in rural areas with limited public transportation. For example, in February 2023, MotorCycles Data, a UK-based motorcycle sales reporting company, noted that Honda Motor Co., Ltd. recorded 17.6 million sales, a 4.9% increase from the previous year, capturing a 29.4% global market share. Therefore, growing two-wheeler demand is boosting the on-road motorcycle market.
Key players in the market are making strategic investments to expand operations and production capabilities. For instance, in September 2023, Raptee, an India-based electric motorcycle manufacturer, raised $3 million in an all-equity pre-Series A round led by VC fund Bluehill Capital. The funding is being used to expand manufacturing facilities, purchase machinery, and grow the workforce for upcoming motorcycle launches.
In November 2025, Bajaj Auto, an India-based manufacturer, acquired Pierer Bajaj AG for an undisclosed amount. This acquisition strengthens Bajaj Auto’s global motorcycle leadership, enhances operational control, and supports KTM’s growth. Pierer Bajaj AG, based in Austria, specializes in high-performance motorcycles and manages KTM’s worldwide operations.
Major companies operating in the on-road motorcycles market report include Harley-Davidson Incorporation, Yamaha Motor Co. Ltd., Ducati Motor Holding SpA, Honda Motor Co. Ltd., Kawasaki Heavy Industries Ltd., Suzuki Motor Corporation, Triumph Motorcycles Ltd., Bayerische Motoren Werke AG, KTM AG, Aprilia SpA, Moto Guzzi, Vespa, Indian Motorcycle International LLC, Husqvarna Motorcycles GmbH, Royal Enfield, MV Agusta Motor SpA, Bajaj Auto Limited, Benelli QJ, Hyosung TNC Co. Ltd., Zero Motorcycles Inc., IMZ-Ural, Norton Motorcycle Co. Ltd., Lightning Motorcycles Crop., Guangdong Tayo Motorcycle Technology Co. Ltd., Bimota, Voxan Motors.
Asia-Pacific was the largest region in the on-road motorcycles market in 2025North America is expected to be the fastest-growing region in the forecast period. The regions covered in the on-road motorcycles market report include Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the on-road motorcycles market report include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The on-road motorcycles market consists of sales of dual-sport bike, touring bike, supermotard/supermoto, scooter and bagger. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
Table of Contents
1. Executive Summary
2. on-Road Motorcycles Market Characteristics
3. on-Road Motorcycles Market Supply Chain Analysis
4. Global on-Road Motorcycles Market Trends and Strategies
5. on-Road Motorcycles Market Analysis of End Use Industries
7. Global on-Road Motorcycles Strategic Analysis Framework, Current Market Size, Market Comparisons and Growth Rate Analysis
8. Global on-Road Motorcycles Total Addressable Market (TAM) Analysis for the Market
9. on-Road Motorcycles Market Segmentation
10. on-Road Motorcycles Market Regional and Country Analysis
11. Asia-Pacific on-Road Motorcycles Market
12. China on-Road Motorcycles Market
13. India on-Road Motorcycles Market
14. Japan on-Road Motorcycles Market
15. Australia on-Road Motorcycles Market
16. Indonesia on-Road Motorcycles Market
17. South Korea on-Road Motorcycles Market
18. Taiwan on-Road Motorcycles Market
19. South East Asia on-Road Motorcycles Market
20. Western Europe on-Road Motorcycles Market
21. UK on-Road Motorcycles Market
22. Germany on-Road Motorcycles Market
23. France on-Road Motorcycles Market
24. Italy on-Road Motorcycles Market
25. Spain on-Road Motorcycles Market
26. Eastern Europe on-Road Motorcycles Market
27. Russia on-Road Motorcycles Market
28. North America on-Road Motorcycles Market
29. USA on-Road Motorcycles Market
30. Canada on-Road Motorcycles Market
31. South America on-Road Motorcycles Market
32. Brazil on-Road Motorcycles Market
33. Middle East on-Road Motorcycles Market
34. Africa on-Road Motorcycles Market
36. on-Road Motorcycles Market Competitive Landscape and Company Profiles
37. on-Road Motorcycles Market Other Major and Innovative Companies
40. on-Road Motorcycles Market High Potential Countries, Segments and Strategies
41. Appendix
Executive Summary
on-Road Motorcycles Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on-road motorcycles market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for on-road motorcycles? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The on-road motorcycles market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Sports Bikes; Cruiser Motorcycles; Touring Motorcycles; Standard Motorcycles2) By Application: Personal; Commercial
3) By End User: Private Riders; Commercial and Fleet Operators; Government and Public Services
Subsegments:
1) By Sports Bikes: Superbikes; SuperSport Bikes; Naked Sports Bikes; Adventure Sport Bikes2) By Cruiser Motorcycles: Classic Cruisers; Power Cruisers; Touring Cruisers; Custom Cruisers
3) By Touring Motorcycles: Full-Size Touring Bikes; Adventure Touring Bikes; Sport Touring Bikes; Lightweight Touring Bikes
4) By Standard Motorcycles: Retro Standards; Commuter Motorcycles; Universal Motorcycles; Dual-Sport Motorcycles
Companies Mentioned: Harley-Davidson Incorporation; Yamaha Motor Co. Ltd.; Ducati Motor Holding SpA; Honda Motor Co. Ltd.; Kawasaki Heavy Industries Ltd.; Suzuki Motor Corporation; Triumph Motorcycles Ltd.; Bayerische Motoren Werke AG; KTM AG; Aprilia SpA; Moto Guzzi; Vespa; Indian Motorcycle International LLC; Husqvarna Motorcycles GmbH; Royal Enfield; MV Agusta Motor SpA; Bajaj Auto Limited; Benelli QJ; Hyosung TNC Co. Ltd.; Zero Motorcycles Inc.; IMZ-Ural; Norton Motorcycle Co. Ltd.; Lightning Motorcycles Crop.; Guangdong Tayo Motorcycle Technology Co. Ltd.; Bimota; Voxan Motors
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this On-Road Motorcycles market report include:- Harley-Davidson Incorporation
- Yamaha Motor Co. Ltd.
- Ducati Motor Holding SpA
- Honda Motor Co. Ltd.
- Kawasaki Heavy Industries Ltd.
- Suzuki Motor Corporation
- Triumph Motorcycles Ltd.
- Bayerische Motoren Werke AG
- KTM AG
- Aprilia SpA
- Moto Guzzi
- Vespa
- Indian Motorcycle International LLC
- Husqvarna Motorcycles GmbH
- Royal Enfield
- MV Agusta Motor SpA
- Bajaj Auto Limited
- Benelli QJ
- Hyosung TNC Co. Ltd.
- Zero Motorcycles Inc.
- IMZ-Ural
- Norton Motorcycle Co. Ltd.
- Lightning Motorcycles Crop.
- Guangdong Tayo Motorcycle Technology Co. Ltd.
- Bimota
- Voxan Motors
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 82.17 Billion |
| Forecasted Market Value ( USD | $ 128 Billion |
| Compound Annual Growth Rate | 11.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 27 |
