North American consumers increasingly prioritize natural and organic personal care products. This oil, known for its natural ingredients and beneficial properties, such as promoting hair growth and improving scalp health, aligns well with this preference. Consequently, the North American region would acquire nearly 30% of the total market share by 2031. Also, Canadian women would utilize 218.3 thousand units of this oil by 2031.
Consumers are increasingly aware of the potential harmful effects of synthetic chemicals and additives in conventional personal care products. In addition, the preference for organic products extends beyond personal health benefits to environmental concerns. In addition, the preference for organic products extends beyond personal health benefits to environmental concerns.
Additionally, the personal care industry has seen a significant shift towards natural and organic ingredients as consumers become more health-conscious and environmentally aware. This oil has gained prominence in the haircare sector due to its reputed benefits for hair health. It is believed to promote hair growth, reduce hair loss, and improve scalp health. Hence, the personal care industry’s growth drives the market’s growth.
However, the oil’s strong, pungent odor can be off-putting to many consumers, especially in products where fragrance is a critical factor, such as cosmetics, personal care products, and aromatherapy blends. Consumers may not readily associate this oil with skincare or hair care benefits, limiting its acceptance and market growth. In conclusion, pungent odor and sensitivity concerns hinder the market’s growth.
Driving and Restraining Factors
Drivers- Rising preference for natural and organic products
- Growth of the personal care industry
- Increasing prevalence of hair and scalp issues
- Pungent odor and sensitivity concerns
- Limited shelf life of onion oil
- Expansion of online retail channels
- Rising demand for aromatherapy
- Competition from synthetic and alternative ingredients
- Seasonal production and harvesting
Nature Outlook
Based on nature, the market is divided into conventional and organic. The organic segment attained 24% revenue share in the market in 2023. Also, the segment recorded a volume of 518.2 thousand units of volume in 2023. Organic farming methods emphasize soil health, biodiversity, and sustainable agricultural practices, which contribute to the superior nutrient content of organic oil.Distribution Channel Outlook
By distribution channel, the market is divided into specialty store, supermarket & hypermarket, online, and others. The specialty store segment procured 28% revenue share in the market in 2023. Also, the segment recorded a volume of 857.4 thousand units in 2023. Specialty stores focus exclusively on categories like natural and organic personal care products, including this oil. They often employ knowledgeable staff who understand the benefits, uses, and applications of this oil, providing valuable guidance and recommendations to consumers.End User Outlook
On the basis of end-user, the market is segmented into men and women. In 2023, the men segment attained 31% revenue share in the market. Men often experience hair loss or thinning due to genetic factors, stress, or aging. The oil’s ability to stimulate hair follicles, improve blood circulation to the scalp, and strengthen hair strands makes it a preferred choice for combating hair loss and promoting thicker, healthier hair.Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region witnessed 38.2% revenue share in the market in 2023. This oil has a long history of use in traditional Asian medicine and beauty practices. Its reputation for promoting hair growth, improving scalp health, and addressing hair-related concerns resonates deeply within local cultures across India, China, and Southeast Asia.List of Key Companies Profiled
- AU Natural Organics
- Meena Perfumery
- TNW International Pvt. Ltd.
- Mamaearth (Honasa Consumer Pvt. Ltd.)
- Authentic Oil Co
- Alphanso Products Private Limited
- P T Invent India Pvt. Ltd.(Soulflower)
- BioSource Naturals
- Seyal Naturals
- Green Source Organics
Market Report Segmentation
By Nature (Volume, Thousand Units (100 ml), USD Million, 2020-2031)- Conventional
- Organic
- Supermarket & Hypermarket
- Specialty Store
- Online
- Others
- Women
- Men
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Companies Mentioned
- AU Natural Organics
- Meena Perfumery
- TNW International Pvt. Ltd.
- Mamaearth (Honasa Consumer Pvt. Ltd.)
- Authentic Oil Co
- Alphanso Products Private Limited
- P T Invent India Pvt. Ltd.(Soulflower)
- BioSource Naturals
- Seyal Naturals
- Green Source Organics
Methodology
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