Online Baby Product Sales in the US - Market Research Report (2014-2029)

New delivery: Enhanced internet connectivity will likely further contribute to industry growth

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Online baby product sales retailers have benefited from rising incomes, as increasingly tech-savvy first-time parents can turn to online retailers to create baby registries, furnish nurseries and conveniently order everyday items. COVID-19's sudden shutdown of brick-and-mortar stores accelerated the rise of the digital economy, including online baby product retailers. Consumer behaviors quickly changed following COVID-19, especially for expectant families and first-time parents caring for newborns, who turned to online retailers in greater numbers and frequency. But, the surge in online traffic created demand shocks, especially for essentials like diapers and formula, pressuring companies to rethink their workforce and inventory management quickly. Other challenges, like labor shortages and supply chain disruptions, continue challenging retailers, squeezing profit even as sales skyrocket. In all, industry-wide revenue has been growing at a CAGR of 13.8% over the past five years and is expected to total $12.9 billion in 2023, when revenue will increase an estimated 2.2%.

This industry retails infant and toddler products on the internet. Industry products include diapers, clothing, shoes, feeding aids, strollers and furniture. Industry retailers purchase products for resale to consumers with no further development of the product. The industry does not include auction or used product websites.