Online Flower Shops in the US - Industry Market Research Report

Still Budding: the Prevalence of Online Services is Expected to Continue, Benefiting Online Flower Shops

The Online Flower Shops industry retails flowers online using local florists to fulfill orders. Over the past five years, the industry experienced steady revenue, aided by a growing e-commerce market which helped capture significant market share from brick-and-mortar florists as more consumers shop online. Additionally, a healthy economy supported growth as per capita disposable income and consumer spending increased, boosting demand for flowers. While the COVID-19 pandemic was expected to negatively affect the industry, a surge in demand for flowers supported revenue growth. Consequently, over the five years to 2023, industry revenue for the Online Flower Shops industry is expected to increase an annualized 14.5% to $16.3 billion, including an increase of 4.7% in 2023 alone. Following suit, industry profit has expanded.

This industry retails flowers online, with industry operators receiving orders and payments through respective websites and then using either a network of local florists or growers to fulfill and deliver the order. This industry primarily includes revenue from fresh-cut flowers, floral arrangements and potted plants; internet florist network membership dues; and gift baskets sold online. Revenue from in-person orders is excluded from this report.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.