Organic Poultry Global Market Report 2024

The organic poultry market size has grown strongly in recent years. It will grow from $8.44 billion in 2023 to $8.86 billion in 2024 at a compound annual growth rate (CAGR) of 5.0%.The expansion witnessed in the historical period can be ascribed to factors such as low interest rates, an increase in disposable income, a heightened demand for quality and sustainability, the cultivation of slow-growing chickens, concerns for the environment, and the growth of emerging markets.

The organic poultry market size is expected to see steady growth in the next few years. It will grow to $10.54 billion in 2028 at a compound annual growth rate (CAGR) of 4.4%. The anticipated growth in the forecast period can be attributed to technological advancements, stringent political constraints, and heightened awareness about the health benefits. Key trends in the forecast period include the creation and investment in new ready-to-eat variants of organic poultry products to expand product portfolios, meet rising demand, and maintain competitiveness. Additionally, there is a trend toward integrating 3D imaging systems to optimize processes and enhance revenues, investing in solutions based on big data and predictive analysis to drive revenue growth, adopting robotics technology for efficient farm management and increased productivity, embracing virtual reality to enhance farm efficiency, and offering online delivery services to boost revenues and market share.

Increased consumer awareness regarding the health benefits of organic food, including organic poultry, is a significant driver propelling the organic poultry market in a positive direction. Organic poultry is known for being rich in vitamins and omega-3 fatty acids, offering high nutritional value. This heightened consumer awareness of the health advantages associated with organic food, including organic poultry, contributes to an increased demand for such products. According to the U.S. Department of Agriculture (USDA), organic broiler sales in the USA exceeded $749 million, with organic turkey sales reaching $83 million. Additionally, more than 19.5 million organic broilers and 15.7 million organic layers were raised in the USA. The growing consumer awareness of organic food creates potential for driving the growth of the organic poultry market.

The growth of restaurants and food service establishments is expected to further fuel the expansion of the organic poultry market. Restaurants, as a specific category within food service establishments, provide sit-down dining experiences with diverse menus of prepared dishes. The increased demand for organic poultry from restaurants may incentivize poultry suppliers and farmers to boost production, potentially leading to lower prices and greater accessibility for a broader consumer base. For instance, as of July 2023, The Chef’s Store, a U.S.-based restaurant equipment and supplies company, reported that there were 49,365 Mexican restaurant establishments in the U.S. in 2021, reflecting a 2.4% increase from 2022. Consequently, the rising number of restaurants and food service establishments acts as a driving force for the organic poultry market.

To address the growing demand for enhanced and more efficient organic poultry services, companies in the organic poultry market are swiftly embracing new market dynamics and focusing on advancing technologies. Their primary goal is to meet the increasing demand for safe and improved poultry services. For example, in February 2021, Bell and Evans, a premium chicken provider based in the U.S., partnered with Cargill, a U.S.-based food and beverage manufacturing company, to ensure a complete supply of organic grain and enhance the domestic organic grain supply. Through this collaboration, Cargill aimed to encourage U.S. farmers to transition from conventional to organic management by providing subsidized organic crop advisory services through the organic pioneer Rodale Institute. Bell & Evans has been committed to sourcing 100% U.S. organic grains for its organic chicken feed since the inception of its organic program.

Major companies in the organic poultry sector are introducing innovative products, such as organic and animal welfare poultry solutions, to drive market revenues. Organic and animal welfare poultry solutions encompass products and practices that prioritize poultry well-being and incorporate organic ingredients in the poultry industry. In February 2021, Diana Food, a France-based food company, introduced a range of organic and animal welfare poultry solutions, including organic hen broth, hen bone broth, hen meat powder, and hen fat, available in both liquid and dehydrated forms. These products cater to the rising demand for ethical and sustainable food sourcing, providing consumers with diverse options to incorporate organic and ethically produced chicken products into their diets.

In August 2021, Cargill and the Continental Grain Company jointly acquired chicken producer Sanderson Farms, with a focus on expanding poultry operations in the U.S. Upon completion of the transaction, Cargill and Continental Grain plan to merge Sanderson Farms with Wayne Farms - a Continental Grain subsidiary - to establish a new privately held poultry business. According to Cargill, this acquisition will create a U.S. poultry company with a high-quality asset base and complementary operating cultures. Additionally, in October 2021, LDC Group, Europe's leading poultry processor, announced the majority stake acquisition of Capestone organic poultry, a Wales-based peer. This strategic move by the LDC Group aims to leverage its expertise in the premium poultry market.

Major companies operating in the organic poultry market report are Perdue Farms, Shenandoah Valley Organic - Farmer Focus, Fosters Farm, Bell&Evans, Pilgrim's Pride Corporation, Yorkshire Valley Farms, Petaluma Poultry, Empire Kosher Poultry, LLC, Capestone Organic Poultry farm, Riverford Organic Farmers Ltd., Tyson foods, Tecumseh Poultry LLC, Hain Celestial, Bostock’s Organics, Cargill meat solutions, SUN DAILY, Hubei Shendi Agricultural Science, Danone, Underrwood meat company, Springfield Poultry, Cherkizovo, MHP, Gap Resurs, AO Prioskolie, Rossdown Farms, Natural Foods, Beretta Farms, Pif Paf Alimentos, Apex Brazil Ltd., AD'ORO, Bello Alimentos Ltd., Bonasa Alimentos, Redondos S.A., San Fernando, JBS S.A., Alyan farms, Emirates BioFarm, Al Jazira poultry farm L.L.C., Mazaraa farm shop, RCL Foods Ltd., Astral Foods, Cairo Poultry Company, Country Bird Holdings, Sovereign Food Investments, Arab Poultry Breeders Co.

Asia-Pacific was the largest region in the organic poultry market in 2023. Western Europe was the second-largest region in the global organic poultry market report. The regions covered in the organic poultry market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the organic poultry market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The primary product categories within the organic poultry market include eggs and meat products. Meat products involve subjecting fresh meat to various processing procedures such as comminution, dehydration, fermentation, curing, or cooking. These products are classified based on processing types, including fresh, frozen, and processed. The end-users for organic poultry products include households and food services, and distribution channels encompass supermarkets, specialty stores, online sales, and others.

The organic poultry market research report is one of a series of new reports that provides organic poultry market statistics, including organic poultry industry global market size, regional shares, competitors with organic poultry market shares, detailed organic poultry market segments, market trends and opportunities, and any further data you may need to thrive in the organic poultry industry. This organic poultry market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The organic poultry market consists of sales of organic chicken meat, organic turkey meat, organic duck meat, and other organic poultry meat. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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