Organic Tea Global Market Report 2024

The organic tea market size has grown rapidly in recent years. It will grow from $0.97 billion in 2023 to $1.13 billion in 2024 at a compound annual growth rate (CAGR) of 16.5%. The growth observed during the historical period can be attributed to various factors, including the influence of health and wellness trends, heightened concerns for sustainability and the environment, effective marketing and branding strategies, as well as the focus on quality and taste in organic tea products.

The organic tea market size is expected to see rapid growth in the next few years. It will grow to $1.91 billion in 2028 at a compound annual growth rate (CAGR) of 13.9%. The anticipated growth in the forecast period can be attributed to several factors, including an emphasis on sustainability and ethical sourcing, the continued expansion of e-commerce, and increasing awareness and education about organic tea products. Notable trends expected in this forecast period encompass the diversification of product varieties, regional variations in tea offerings, the emergence of premium and specialty teas, innovative tea flavors and blends, the demand for convenient and on-the-go tea options, and the customization of personalized and functional tea products to cater to evolving consumer preferences.

Increasing consumer awareness of the medicinal qualities of organic tea is expected to drive demand for organic tea in the foreseeable future. Organic tea, a widely consumed beverage made from the buds and leaves of Camellia Sinensis, is produced without herbicides, pesticides, or synthetic fertilizers. It is known for its antioxidant properties that can have positive effects on health. Organic tea contains higher levels of catechins, such as epicatechin, epicatechin gallate, and epigallocatechin gallate, compared to conventional tea, making it potentially more beneficial for the human body. Furthermore, its rich taste has made it increasingly popular among individuals, leading to greater tea consumption in both developed and developing economies. Changing consumer preferences, driven by the desire for products made from natural ingredients that offer health benefits, are expected to fuel the growth of the organic tea market in the coming years.

The primary types of organic tea include green tea, black tea, white tea, oolong tea, herbal tea, and other variations. Green tea, for example, is made from unoxidized leaves and is known for being one of the least processed types of tea. Various packaging options are available for organic tea products, including paper pouches, cans, cartons, tea bags, and others. Organic tea can be found in different forms, including dried leaves, liquid, powder, and other variations. These products are distributed through various channels, such as hypermarkets and supermarkets, convenience stores, online platforms, specialty stores, and others.

The organic tea research market report is one of a series of new reports that provides organic tea market statistics, including organic tea industry global market size, regional shares, competitors with organic tea market shares, detailed organic tea market segments, market trends and opportunities, and any further data you may need to thrive in the organic tea industry. This organic tea market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The rising demand for organic food is a significant driver for the organic tea market. Organic food, known for its high nutritional content, non-GMO characteristics, and freedom from synthetic pesticides and fertilizers, is in great demand. For example, in 2023, organic food sales in the United States surpassed $60 billion, marking a new high for the resilient organic sector, according to the Organic Industry Survey by the Organic Trade Association, a U.S-based organization. Consequently, the increasing demand for organic food contributes to the growth of the organic tea market.

The relatively high cost of organic tea compared to conventional tea is expected to impede the market's growth. Organic tea products are typically sold at premium prices due to their production process, which avoids artificial chemicals, increasing overall costs. The organic certification process is another expense that contributes to the higher price, making organic tea 10-15% more costly than regular tea. Moreover, the growing international demand for organic or pesticide-free tea also impacts export prices. All these factors combined contribute to the challenge of the high cost in driving market growth.

Manufacturers in the organic tea market are implementing various strategies such as introducing new products, engaging in mergers and acquisitions, and expanding production capacity to expand their market share and global presence. For example, The Tea Room Chocolate & Tea Company offers a range of organic tea-infused products, including a 60% dark chocolate bar infused with green tea, a white chocolate bar with honey and chamomile tea, and a 60% dark chocolate bar with raspberry rooibos tea. This trend of combining chocolate and tea is expected to increase demand for organic tea.

Major companies in the organic tea market are introducing innovative flavors of organic tea, such as organic lemon ginger tea, to boost their market revenues. Organic lemon ginger tea is crafted from responsibly sourced organic herbs, including ginger, lemon peel, lemongrass, and hibiscus, creating a fresh citrusy post-meal option. For example, in June 2023, Traditional Medicinals, a U.S-based company specializing in organic tea products, launched organic lemon ginger tea in Canada. This addition expanded the company's product offerings in Canada, enhancing the tea-drinking experience for Canadian consumers. The digestive properties and comforting taste of this blend have made it a favorite among herbalists for generations.

In January 2021, WM Partners, a U.S-based private equity firm, acquired Jade Leaf LLC for an undisclosed amount. Through this acquisition, WM Partners aims to collaborate with the Jade Leaf team and leverage its value creation toolkit to drive the brand's growth to the next level. Jade Leaf LLC is a Japan-based company that produces organic green tea products.

Major companies operating in the organic tea market include Tata Global Beverages Limited, The Unilever Group, Organic India Private Limited, Associated British Food Plc., The Stash Tea Company, ESSAMG Tea Incorporation, Davidson's Organics, Harney & Sons Fine Teas, Halssen & Lyon GmbH, Ambassador Organics, Celestial Seasonings Inc., Equal Exchange Co-op, Newman's Own Inc., Numi Organic Tea, Arbor Teas, Art of Tea, Choice Organic Teas, Five Mountains, Green Root LLC, Løv Organic, Rishi Tea & Botanicals, The Path of Tea, The Republic of Tea Inc., Might Leaf Tea Canada, Bigelow Tea Company, Shangri-la Tea Co, Yogi Tea, Vahdam Teas, Bombay Burmah Trading Corporation Limited, R. Twining and Company Limited

Asia-Pacific was the largest region in the organic tea market in 2023. Western Europe was the second-largest region in the organic tea market. The regions covered in the organic tea market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the organic tea market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada

The organic tea market consists of sales of organic green tea, organic ginger tea, organic tulsi tea, organic honey lemon tea. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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