Out-of-Home Advertising Market Report 2026

The out-of-home advertising market size has grown strongly in recent years. It will grow from $37.18 billion in 2025 to $40.42 billion in 2026 at a compound annual growth rate (CAGR) of 8.7%. The growth in the historic period can be attributed to expansion of urban population density, growth in public transportation usage, rising brand investments in outdoor visibility, increasing demand for mass audience reach, expansion of retail and transit infrastructure.

The out-of-home advertising market size is expected to see strong growth in the next few years. It will grow to $56.1 billion in 2030 at a compound annual growth rate (CAGR) of 8.5%. The growth in the forecast period can be attributed to increasing integration of real-time analytics in ooh campaigns, rising adoption of smart city advertising infrastructure, growing demand for measurable advertising outcomes, expansion of digital billboard networks, increasing focus on sustainable advertising solutions. Major trends in the forecast period include increasing adoption of digital out-of-home displays, rising use of data-driven audience targeting, growing deployment of programmatic ooh buying models, expansion of interactive and immersive advertising formats, enhanced focus on energy-efficient display infrastructure.

The rising urban population is expected to propel the growth of the out-of-home (OOH) advertising market going forward. Out-of-home advertising involves placing promotional content in public spaces such as billboards, transit stations, streets, and other high-traffic areas to reach a large, concentrated audience. The growth of urban populations, particularly in megacities, increases traffic congestion and footfall, creating more opportunities for advertisers to engage consumers. OOH advertising enhances brand visibility, consumer engagement, and marketing effectiveness by leveraging densely populated urban environments. For instance, in 2025, according to the United Nations Conference on Trade and Development, a Switzerland-based intergovernmental organization, the share of the urban population was projected to have increased to 57.3% in 2023 and 58.1% in 2025. Therefore, the ongoing urban expansion is driving the growth of the out-of-home advertising market.

Leading companies in the out-of-home advertising market are focusing on strategic collaborations to better serve their consumers. Strategic collaborations, or partnerships, are agreements between two or more separate companies to work together toward mutually agreed goals. For instance, in January 2023, Daktronics Inc., a US-based out-of-home advertising company, partnered with Elan Media Partners to design, produce, and install 38 digital LED displays at Doha OOH sites in autumn 2022. These displays, located in some of Doha’s busiest neighborhoods, supported dozens of marketers and sponsors during a worldwide event attended by millions. The screens offer highly vivid, fluid graphics with millions of colors, maximizing the impact of advertisers’ messaging and creativity.

In May 2024, Broadsign, a Canada-based software company, acquired OutMoove for an undisclosed amount. The acquisition enhances Broadsign’s digital out-of-home (DOOH) advertising ecosystem by leveraging OutMoove’s specialized demand-side platform (DSP) technology and expertise. OutMoove is a Netherlands-based digital out-of-home (DOOH) demand-side platform that provides a real-time outdoor advertising buying platform designed for ease of use, employing the language and metrics of the OOH industry.

Major companies operating in the out-of-home advertising market include JCDecaux Group, Clear Channel Outdoor Holdings, Inc, Lamar Advertising Company, OUTFRONT Media Inc, Focus Media Information Technology, Stroer SE & Co KGaA, Daktronics Inc, oOh!media Limited, APG SGA, Exterion Media Group, Broadsign International LLC, Talon Outdoor LTD, Eye Media LLC, Wall Gmbh, DSM Deutsche Städte Medien Gmbh, Ströer Media Deutschland Gmbh, Blowup Media Gmbh, Externa Spa, Mediakom SRL, RMAA Group, Transit Media Group, SUN OOH Media, Adboard Media, MK OOH Media, Interbus, Screen Media, Adquick, Sizmek Technologies, Inc, Intersection Media Holdings, Inc, Pattison Outdoor Advertising Limited Partnership, Newad Media Inc, Astral Media Outdoor, L.P, Cameron Advertising Displays Limited, Eletromidia SA, One Brasil Midia Interativa SA, J.Chebly Empreendimentos De Publicidade SA, Chase Marketing Promocoes E Eventos Ltda, Plamarc Ltda, Ykone, Jeddah, Cdecaux SA, Posterscope, Sharp NEC Display Solutions, Hills Advertising L.L.C, Backlite Media, 365 Digital, Primedia Outdoor

Asia-Pacific was the largest region in the out-of-home advertising market in 2025. North America was the second largest region in the global out-of-home advertising market share. The regions covered in the out-of-home advertising market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the out-of-home advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The Out-of-Home Advertising market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities in out of home advertisement facilities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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