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The Out-of-home Tea Market grew from USD 43.29 billion in 2023 to USD 45.41 billion in 2024. It is expected to continue growing at a CAGR of 5.73%, reaching USD 63.95 billion by 2030. Speak directly to the analyst to clarify any post sales queries you may have.
The out-of-home tea market encompasses the consumption of tea in settings outside of traditional home environments, such as cafes, restaurants, hotels, workplaces, and other public venues. This market is driven by increasing urbanization, changing consumer preferences towards health-centric beverages, and the growing café culture, particularly among younger demographics. The necessity of this market stems from consumers' demand for convenient and premium-quality tea experiences that align with their fast-paced lifestyles. Applications range widely from enhancing customer service in hospitality to offering a varied beverage menu in workplaces and public events. The end-use scope extends to both commercial establishments and institutional settings, including newer models like tea kiosks and mobile tea vendors.
Key growth influencers include the rising awareness of tea's health benefits, the globalization of various tea cultures, increasing disposable incomes, and the trend towards experiential dining. The rise of specialty teas, such as matcha and bubble tea, offers significant opportunities, as does the demand for sustainable and ethically-sourced products. Additionally, the integration of digital technology in order management and customization through mobile apps is a potential avenue for growth.
Challenges include fierce competition from other beverage options, price sensitivities, and fluctuations in raw material costs due to climatic changes or geopolitical reasons. Furthermore, the dependency on tea culture adoption outside traditional markets poses a limitation. Innovations in this space can focus on product diversification, including functional and infused teas, environmentally-friendly packaging solutions, and the adoption of AI in consumer behavior analytics.
The out-of-home tea market is dynamic, driven by a mix of tradition and modern innovation. Businesses have the opportunity to stand out by focusing on personalized, health-oriented options and leveraging technology to enhance customer engagement. By balancing between maintaining quality and adapting to global trends, companies can navigate the limitations and capitalize on the burgeoning opportunities present in this sector.
Understanding Market Dynamics in the Out-of-home Tea Market
The Out-of-home Tea Market is rapidly evolving, shaped by dynamic supply and demand trends. These insights provide companies with actionable intelligence to drive investments, develop strategies, and seize emerging opportunities. A comprehensive understanding of market dynamics also helps organizations mitigate political, geographical, technical, social, and economic risks while offering a clearer view of consumer behavior and its effects on manufacturing costs and purchasing decisions.- Market Drivers
- Increase in awareness about the health benefits associated with tea
- High availability across cafés, online & offline retail stores, and food outlets
- Market Restraints
- Fluctuating cost of raw materials used in making of out-of-home tea
- Market Opportunities
- Introduction of novel and advanced flavors in the out-of-home tea
- Improvements in the packaging and increasing rate of certifications of products
- Market Challenges
- Contamination and quality issues with out-of-home tea
Exploring Porter’s Five Forces for the Out-of-home Tea Market
Porter’s Five Forces framework further strengthens the insights of the Out-of-home Tea Market, delivering a clear and effective methodology for understanding the competitive landscape. This tool enables companies to evaluate their current competitive standing and explore strategic repositioning by assessing businesses’ power dynamics and market positioning. It is also instrumental in determining the profitability of new ventures, helping companies leverage their strengths, address weaknesses, and avoid potential pitfalls.Applying PESTLE Analysis to the Out-of-home Tea Market
External macro-environmental factors deeply influence the performance of the Out-of-home Tea Market, and the PESTLE analysis provides a comprehensive framework for understanding these influences. By examining Political, Economic, Social, Technological, Legal, and Environmental elements, this analysis offers organizations critical insights into potential opportunities and risks. It also helps businesses anticipate changes in regulations, consumer behavior, and economic trends, enabling them to make informed, forward-looking decisions.Analyzing Market Share in the Out-of-home Tea Market
The Out-of-home Tea Market share analysis evaluates vendor performance. This analysis provides a clear view of each vendor’s standing in the competitive landscape by comparing key metrics such as revenue, customer base, and other critical factors. Additionally, it highlights market concentration, fragmentation, and trends in consolidation, empowering vendors to make strategic decisions that enhance their market position.Evaluating Vendor Success with the FPNV Positioning Matrix in the Out-of-home Tea Market
The Out-of-home Tea Market FPNV Positioning Matrix is crucial in evaluating vendors based on business strategy and product satisfaction levels. By segmenting vendors into four quadrants - Forefront (F), Pathfinder (P), Niche (N), and Vital (V) - this matrix helps users make well-informed decisions that best align with their unique needs and objectives in the market.Key Company Profiles
The report delves into recent significant developments in the Out-of-home Tea Market, highlighting leading vendors and their innovative profiles. These include Fauchon SAS, The Republic of Tea, Inc., Nestle S.A., Ceylon Tea, Bettys & Taylors Group Limited, DavidsTea Inc., Sugimoto Seicha Usa, Inc., Dilmah Ceylon Tea Company PLC by MJF Exports (Pvt) Limited, Vahdam Teas Private Limited, Organic India Pvt. Ltd., Associated British Foods PLC, Palais des Thés, Sapat International Pvt. Ltd., Williamson Magor & Co. Limited, Harney & Sons Fine Tea, Guangzhou Runming Food Technology Co., Ltd, Numi, Inc., Marvel Tea, Sancha Tea, The Coca-Cola Company, TenFu’s Tea, Tata Consumer Products Limited, Kirin Holdings Company, Limited, ITO EN LTD., Jacobs Douwe Egberts B.V., Asahi Group Holdings, Ltd., Sapporo Holdings Limited, Teaxpress, Unilever PLC, Lipton Teas and Infusions, Apeejay Surrendra Group, Tea of Life, Barry’s Tea, Julius Meinl Industrieholding GmbH, Suntory Holdings Limited, Godrej & Boyce Manufacturing Company Limited, Bigelow Tea, Nerada Tea Pty Ltd., Betjeman and Barton, The Hain Celestial Group, Inc., Kusmi Tea by Orientis Gourmet SAS, The Daintree Tea Company, Dabur India Limited, and PepsiCo, Inc..Market Segmentation & Coverage
This research report categorizes the Out-of-home Tea Market to forecast the revenues and analyze trends in each of the following sub-markets:- Product Type
- Black Tea
- Green Tea
- Herbal Tea
- Packaging
- Bottled Tea
- Canned Tea
- Pouches
- Tea Bags
- Utility
- Loose Leaf Tea
- Ready-to-Drink
- Certification
- Conventional
- Organic
- End-user
- Hotels & Restaurants
- Offices & Institutions
- Tea Stalls & Café’s
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report provides a detailed overview of the market, exploring several key areas:
- Market Penetration: A thorough examination of the current market landscape, featuring comprehensive data from leading industry players and analyzing their reach and influence across the market.
- Market Development: The report identifies significant growth opportunities in emerging markets and assesses expansion potential within established segments, providing a roadmap for future development.
- Market Diversification: In-depth coverage of recent product launches, untapped geographic regions, significant industry developments, and strategic investments reshaping the market landscape.
- Competitive Assessment & Intelligence: A detailed analysis of the competitive landscape, covering market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, technological advancements, and innovations in manufacturing by key market players.
- Product Development & Innovation: Insight into groundbreaking technologies, R&D efforts, and product innovations that will drive the market in future.
Additionally, the report addresses key questions to assist stakeholders in making informed decisions:
- What is the current size of the market, and how is it expected to grow?
- Which products, segments, and regions present the most attractive investment opportunities?
- What are the prevailing technology trends and regulatory factors influencing the market?
- How do top vendors rank regarding market share and competitive positioning?
- What revenue sources and strategic opportunities guide vendors' market entry or exit decisions?
Table of Contents
1. Preface
2. Research Methodology
4. Market Overview
5. Market Insights
6. Out-of-home Tea Market, by Product Type
7. Out-of-home Tea Market, by Packaging
8. Out-of-home Tea Market, by Utility
9. Out-of-home Tea Market, by Certification
10. Out-of-home Tea Market, by End-user
11. Americas Out-of-home Tea Market
12. Asia-Pacific Out-of-home Tea Market
13. Europe, Middle East & Africa Out-of-home Tea Market
14. Competitive Landscape
List of Figures
List of Tables
Companies Mentioned
The leading players in the Out-of-home Tea market, which are profiled in this report, include:- Fauchon SAS
- The Republic of Tea, Inc.
- Nestle S.A.
- Ceylon Tea
- Bettys & Taylors Group Limited
- DavidsTea Inc.
- Sugimoto Seicha Usa, Inc.
- Dilmah Ceylon Tea Company PLC by MJF Exports (Pvt) Limited
- Vahdam Teas Private Limited
- Organic India Pvt. Ltd.
- Associated British Foods PLC
- Palais des Thés
- Sapat International Pvt. Ltd.
- Williamson Magor & Co. Limited
- Harney & Sons Fine Tea
- Guangzhou Runming Food Technology Co., Ltd
- Numi, Inc.
- Marvel Tea
- Sancha Tea
- The Coca-Cola Company
- TenFu’s Tea
- Tata Consumer Products Limited
- Kirin Holdings Company, Limited
- ITO EN LTD.
- Jacobs Douwe Egberts B.V.
- Asahi Group Holdings, Ltd.
- Sapporo Holdings Limited
- Teaxpress
- Unilever PLC
- Lipton Teas and Infusions
- Apeejay Surrendra Group
- Tea of Life
- Barry’s Tea
- Julius Meinl Industrieholding GmbH
- Suntory Holdings Limited
- Godrej & Boyce Manufacturing Company Limited
- Bigelow Tea
- Nerada Tea Pty Ltd.
- Betjeman and Barton
- The Hain Celestial Group, Inc.
- Kusmi Tea by Orientis Gourmet SAS
- The Daintree Tea Company
- Dabur India Limited
- PepsiCo, Inc.
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 195 |
| Published | October 2024 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 45.41 Billion |
| Forecasted Market Value ( USD | $ 63.95 Billion |
| Compound Annual Growth Rate | 5.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 45 |
