Outboard Boats Market Report 2026

The outboard boats market size has grown strongly in recent years. It will grow from $6.69 billion in 2025 to $7.28 billion in 2026 at a compound annual growth rate (CAGR) of 8.8%. The growth in the historic period can be attributed to growth of coastal tourism, rising disposable income, popularity of fishing activities, marina infrastructure development, water sports expansion.

The outboard boats market size is expected to see strong growth in the next few years. It will grow to $10.27 billion in 2030 at a compound annual growth rate (CAGR) of 9%. The growth in the forecast period can be attributed to electric propulsion adoption, tourism sector recovery, demand for personal leisure boats, advancements in hull materials, smart marine technology integration. Major trends in the forecast period include rising demand for recreational boating, growing adoption of rigid inflatable boats, expansion of marine tourism activities, increasing use of lightweight boat designs, integration of advanced navigation systems.

The rising demand for recreational activities is expected to drive the growth of the outboard boat market going forward. Recreational activities include any indoor or outdoor pursuits undertaken during leisure time for exercise, relaxation, or enjoyment. Outboard boats are gaining popularity among aquatic sports and recreational enthusiasts due to their versatility, ease of use, and affordability. For instance, in June 2024, according to the Outdoor Industry Association (OIA), a US-based nonprofit membership organization, outdoor recreation participation increased by 4.1% in 2023, reaching a record 175.8 million participants, equivalent to 57.3% of the US population aged six and older. Therefore, the growing interest in recreational activities is driving the outboard boat market.

Leading companies in the outboard boats market are prioritizing the development of innovative series featuring hybrid propulsion systems to offer eco-friendly boating solutions. A hybrid propulsion system utilizes a combination of two or more distinct power sources to propel a vehicle or vessel. For example, in early 2024, Mercury Marine, a US-based engine manufacturer, introduced its most powerful electric outboard models to date, the 75e and 110e, at the Consumer Electronics Show (CES). These advanced models are designed to enhance marine performance through increased power and efficiency, while also promoting sustainability with their electric propulsion. The new outboards provide boaters with a cleaner, quieter experience without compromising speed or control, marking a significant advancement in electric marine technology.

In January 2024, Yamaha Motor, a Japan-based motor company, acquired Torqeedo for an undisclosed amount. This acquisition enhances Yamaha's standing in the expanding electric mobility sector for marine applications. By incorporating Torqeedo’s expertise in electric propulsion, Yamaha intends to expedite its efforts in providing environmentally friendly and high-performance marine solutions to address the growing demand for sustainable boating options. Torqeedo is a Germany-based manufacturer specializing in electric outboard motors.

Major companies operating in the outboard boats market report include Brunswick Corporation, Campion marine Inc., Cantieri Capilli SRL, Groupe Beneteau, Polaris Inc., Poseidon Boats, White River Marine Group, Nimbus Group, Marine Products Corporation, Ribcraft Ltd., Scout Boats, Seaark LLC, Stingray Boats, Zodiac Milpro Inc., Ferretti Group, Tracker Boats, Bravia Yachtbau, Malibu Boats Inc., MasterCraft Boat Holdings Inc., Bass Cat Boats, Chaparral Boats Inc., Cobalt Boats, Crownline Boats, Grady-White Boats Inc., Hewescraft, Cruisers Yachts, Lowe Boats, Lund Boat Company Inc., NauticStar Boats, Regal Boats, Robalo Boats, Skeeter Products Inc., Sportsman Boats Manufacturing Inc., Starcraft Marine LLC, Stratos Boats, Sylvan Marine, Fisherman's Boat Group Inc.

North America was the largest region in the outboard boat market in 2025. Asia-Pacific is expected to be the fastest-growing region in the outboard boat market report during the forecast period. The regions covered in the outboard boats market report include Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the outboard boats market report include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The outboard boat market consists of sales of fishing boats, dinghy boats, and deck boats. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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