Personal Care Services Market Report 2025

The personal care services market size has grown rapidly in recent years. It will grow from $415.93 billion in 2024 to $458.29 billion in 2025 at a compound annual growth rate (CAGR) of 10.2%. The growth in the historic period can be attributed to rapid urbanization, economic growth in emerging markets and rise in wellness tourism.

The personal care services market size is expected to see strong growth in the next few years. It will grow to $654.16 billion in 2029 at a compound annual growth rate (CAGR) of 9.3%. The growth in the forecast period can be attributed to rising geriatric population, increasing internet penetration, growing wellness tourism industry, rising obese population and social media. Major trends in the forecast period include shifting to organic salon services, adopting online personal care services, use of artificial intelligence to cater to the demand of the costumers, offering more male personal care services and spiritual based services, extending kid’s spa and salon, offering personalized products and services, and offering niche services.

The growing aging population is anticipated to drive the expansion of the personal care services market in the coming years. An aging population refers to a demographic trend characterized by an increasing proportion of older individuals due to longer life expectancies and declining birth rates, resulting in a larger share of seniors in society. Personal care services tailored for the elderly aim to help them maintain independence, enhance their quality of life, and support daily living activities. For instance, in January 2023, the United Nations, a U.S.-based intergovernmental organization, projected that the global population aged 65 and older will more than double, rising from 761 million in 2021 to 1.6 billion by 2050. Moreover, the segment of the population aged 80 and above is growing even more rapidly. Thus, the increasing aging population is a key driver of growth in the personal care services market.

The personal care services market is poised for growth due to an increasing awareness among individuals about personal care products. Personal care encompasses consumer products used for self-care, grooming, and beautification. These products play a crucial role in enhancing the quality of services, ensuring client satisfaction, maintaining safety and hygiene standards, and offering opportunities for customization and education. For instance, in 2023, according to Cosmetics Europe, a personal care association based in Belgium, 500 million consumers globally use personal care products every day to improve well-being and safeguard health. Furthermore, the personal care industry contributes approximately USD 31.23 billion (€29 billion) annually to the European economy. Consequently, the rising awareness of personal care among people is a key driver of the personal care services market.

Beauty salons are meeting the growing demand for health-conscious products by incorporating organic products into their services. Organic products, derived from natural or organic ingredients and devoid of harmful chemicals, have gained popularity. The availability of locally-sourced raw materials contributes to the accessibility and affordability of organic products for consumers. Hair salons are utilizing a range of organic products, including organic hair oil, hair spray, shampoos, hair gels, hair colors, dyes, and other styling products. The organic personal care market is projected to witness a 10% growth, reaching $25 billion by 2025, indicating substantial potential for organic salons. Establishments such as the Organic Natural Hair Salon exemplify the use of organic products.

Leading companies in the personal care services market are increasingly focusing on developing innovative solutions, such as home health care services, to enhance their service offerings and cater to the rising consumer demand for convenience and personalized care. Home health care services encompass a variety of medical and non-medical support services delivered in a patient's home. For example, in July 2024, Star Health, a health insurance company based in India, introduced Home Health Care services in over 50 cities across the country, delivering convenient healthcare directly to patients' doorsteps. This initiative involves partnerships with providers like Care24 and Portea, offering treatments for various conditions such as fever and gastroenteritis. The service includes a 100% cashless option, covering all costs related to nursing, medications, and lab tests without requiring out-of-pocket payments. Patients can easily access these services through a toll-free number or the Star Health Mobile App, ensuring the swift dispatch of medical professionals.

Key players in the personal care services market are introducing innovative initiatives such as the CenterWell Primary Care Anywhere program to deliver personalized care services to customers. The program, launched by Humana in August 2023, offers primary care services for seniors within the comfort of their homes. As part of Humana's integrated care model, emphasizing a multi-disciplinary team approach, the program aims to enhance the quality and accessibility of care for older adults who may face challenges in traveling to a traditional doctor's office.

Major companies operating in the personal care services market include Weight Watchers International, Inc., Regis Corporation, Great Clips, Inc., Sport Clips, Inc., Ratner Companies, L.C., Jenny Craig, Inc., Lakme Lever Private Limited, Bijin Salon & Spa, Naturals, Jawed Habibs Hair and Beauty Salon, Shahnaz Husain, VLCC, Affinity Salon, Catherine De France Hair & Beauty Salon, MetodoRossano Ferretti, Eric Paris Salon, Enoshima Island Spa, Elana Jade Beauty Spa, Aman Tokyo Spa, Trumps Spa, Chuan Spa, Bosley Inc, Tivity Health, Hair Cuttery, BistroMD, Muse Salon & Spa, Salon U, Badano-Guzmán, Cerini, Spa Yaten, Termas Villa Elisa, Faena Spa, Spa Holistico Alex Lisboa, Namaste Terapias Corporais, Venus' Spa, Retrô Hair, Le Due Salone, Sólo para Muñecas, Lanserhof, Ritz Carlton, Clarins, Fonteverde, Lefay Resort & Spa Lago di Garda, Chelsea Day Spa, Nirvana Spa, Four Seasons Spa, The Bvlgari Spa, Thermae Bath Spa, Terme di Saturnia, The Massage Company, ChioChio, Alto Senso, Amoveo Spa, Karuna Spa, Expat Salon, Carolline Thai Spa, Oasis Beauty Day Spa, Isla Masaż & Spa, Beauty Partners, Re Salons Spas, Maria Dowling, JetSet, Belle Femme, Toni&Guy, Cambridge Weight Plan, The Armani/Spa, Timeless Spa, Moksha Spa, Mandara Spa, Capelli Salon and Beauty Parlour Ltd, Oloreo Beauty Company, Family Affair, BeautyAddict.

Asia-Pacific was the largest region in the personal care services market in 2024. North America was the second-largest region in the personal care services market. The regions covered in the personal care services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the personal care services market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

Personal care services encompass hands-on assistance with essential day-to-day activities that individuals may be unable to perform independently. These services are designed to support eligible beneficiaries in maintaining their residence in familiar home and community environments, as opposed to residing in institutional settings such as nursing homes.

The primary categories of personal care services include beauty salons, diet and weight-reducing centers, spas & massage, and other personalized care services. A beauty salon, alternatively referred to as a beauty parlor, serves as a facility where both men and women can avail themselves of various aesthetic treatments. These services are categorized into mass and premium segments and are made available through diverse distribution channels, including specialty retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail platforms, and others.

The personal care services market research report is one of a series of new reports that provides personal care services market statistics, including personal care services industry global market size, regional shares, competitors with a personal care services market share, detailed personal care services market segments, market trends and opportunities, and any further data you may need to thrive in the personal care services industry. This personal care services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The personal care services market consists of revenues earned by entities providing services such as cutting, trimming, shampooing, coloring, waving, or styling hair, body massage, aromatherapy, hydrotherapy, and reflexology, and other related services. Establishments in the personal care services industry include barber shops or hair salons, tattoo parlors, and hair replacement services providers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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