Personal Watercraft Market Report 2026

The personal watercraft market size has grown strongly in recent years. It will grow from $2.58 billion in 2025 to $2.74 billion in 2026 at a compound annual growth rate (CAGR) of 6.2%. The growth in the historic period can be attributed to growth of marine recreation activities, expansion of coastal tourism, rising disposable income, popularity of water sports, advancements in marine engine design.

The personal watercraft market size is expected to see strong growth in the next few years. It will grow to $3.62 billion in 2030 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to growth of luxury marine tourism, demand for electric personal watercraft, expansion of water sports facilities, innovation in lightweight hull materials, increased participation in recreational boating. Major trends in the forecast period include rising demand for recreational watercraft, growth of high performance jet skis, expansion of luxury personal watercraft models, increasing adoption of eco friendly engines, customization of watercraft designs.

The expanding tourism industry is expected to drive the growth of the personal watercraft market in the coming years. The tourism industry represents a broad economic sector that includes a wide range of activities, businesses, and services associated with travel and leisure. Personal watercraft play an important role in tourism by delivering exciting water-based experiences, attracting adventure-oriented travelers, and enhancing the variety of recreational options available at coastal and resort destinations. For example, in December 2023, according to the UN World Tourism Organization, a US-based intergovernmental organization, global international tourist arrivals reached 975 million between January and September 2023, marking a 38% increase compared with the same period in 2022 and indicating a strong recovery in global travel demand. Therefore, the growth of the tourism industry is contributing to the expansion of the personal watercraft market.

Major companies operating in the personal watercraft market are increasingly focusing on the introduction of electric watercraft to strengthen their competitive position. Electric watercraft are vessels such as boats, jet skis, and personal watercraft that are powered by electric propulsion systems, typically using electric motors and battery technology. For instance, in January 2023, Brunswick Corporation, a US-based boat manufacturing company, introduced a new boat brand called Veer. These boats are designed with electric propulsion and are well suited for first-time boat owners. Veer became the 18th brand within the Brunswick Boat Group portfolio and features a durable polyethylene hull along with an electric propulsion option supplied by Mercury.

In February 2024, Amwins Group Inc., a US-based company, acquired BRP Group Inc. for $59 million. Through this acquisition, Amwins seeks to broaden its portfolio by adding BRP Group’s expertise in the personal watercraft segment. BRP Group Inc. is a US-based manufacturer specializing in personal watercraft products.

Major companies operating in the personal watercraft market report include Yamaha Motor Co. Ltd., BRP Inc., Sea-Doo, Kawasaki Motors Corp., BELASSI GmbH, Rickter-RRP Performance Inc., Krash Industries Jet Ski Group, Zapata Racing, Jiujiang Poseidon Motorboat Manufacturing Co. Ltd., Hubei Sanjiang Boats Science & Technology Co. Ltd., Taizhou Green-Water Sports Equipment Co. Ltd., Taizhou Senlong Sports Products Co. Ltd., Taizhou Jetway Industry & Trade Co. Ltd., Taizhou Rongshun Marine Machinery Co. Ltd., Shandong Joysailing Leisure Boat Co. Ltd., Guangzhou Hongfu Sports Equipment Co. Ltd., Taizhou Seano Sports Equipment Co. Ltd., Taizhou Bluewave Sports Products Co. Ltd., Taizhou Greenbay Sports Equipment Co. Ltd., Taizhou Hison Industry Co. Ltd.

North America was the largest region in the personal watercraft market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the personal watercraft market report include Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the personal watercraft market report include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The personal watercraft market consists of sales of fishing personal watercraft, touring personal watercraft, and rescue personal watercraft. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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