Personalized Travel and Experiences Market Report 2026

The personalized travel and experiences market size has grown rapidly in recent years. It will grow from $169.33 billion in 2025 to $198.5 billion in 2026 at a compound annual growth rate (CAGR) of 17.2%. The growth in the historic period can be attributed to growth of online travel platforms, rising consumer preference for customized experiences, expansion of digital payment solutions, increased use of customer data analytics, growth of premium travel services.

The personalized travel and experiences market size is expected to see rapid growth in the next few years. It will grow to $370.73 billion in 2030 at a compound annual growth rate (CAGR) of 16.9%. The growth in the forecast period can be attributed to increasing investments in ai-powered travel platforms, rising demand for experiential luxury travel, expansion of smart hospitality infrastructure, growing integration of personalization across travel touchpoints, increasing focus on customer-centric travel design. Major trends in the forecast period include increasing adoption of ai-driven travel customization, rising demand for hyper-personalized itineraries, growing use of data analytics for traveler insights, expansion of personalized in-hotel and in-flight services, integration of real-time experience personalization.

The rising number of international tourist arrivals is expected to drive the growth of the personalized travel and experience market in the coming years. International tourist arrivals refer to the count of overseas visitors who stay in a country for at least one night for leisure, business, or other purposes. Improved travel accessibility, advanced technology, and better transportation have made travel easier and more affordable. Personalized travel experiences support international tourist arrivals by aligning itineraries with individual preferences and interests, creating memorable trips that encourage exploration of new destinations. For example, in February 2024, according to the International Trade Administration, a US-based government resource, international visitors to the United States are projected to reach 77.7 million in 2024, an increase of 10.4 million, or 15.4%, compared to 67.3 million visitors in 2023. Therefore, growing international tourist arrivals are propelling the personalized travel and experience market.

Companies in the personalized travel and experiences market are developing AI-powered travel guides to provide tailored recommendations and enhance the overall customer experience. AI travel guides use artificial intelligence to customize suggestions based on a traveler’s unique preferences. For instance, in September 2023, SmartGuide, a Czech Republic-based digital audio guide platform, launched SmartGuide AI. This innovation transforms a traveler’s phone into a personalized guide, suggesting destinations and activities based on individual preferences. The AI model analyzes content and user interactions to create personalized profiles, delivering recommendations on the home screen, within destinations, and in search results.

In September 2025, GIATA GmbH, a Germany-based travel technology company, acquired SMARTSEER GmbH for an undisclosed amount. This acquisition strengthens GIATA Group’s technological capabilities to deliver next-generation personalized travel experiences by integrating verified hotel data, content, and mapping expertise with advanced AI decisioning. SMARTSEER GmbH is a Germany-based AI technology company specializing in providing AI platforms and solutions for personalized travel experiences to other travel businesses.

Major companies operating in the personalized travel and experiences market are Delta Air Lines Inc., Carnival Corporation, Koninklijke Luchtvaart Maatschappij N.V. (KLM), Expedia Group Inc., Airbnb Inc., easyJet plc, Best Western International Inc., Abercrombie & Kent Ltd., Kensington Tours Ltd., Virgin Hotels Group Limited, EXO Travel Co Ltd., Butterfield & Robinson Inc., Jacada Travel Ltd, Geographic Expeditions Inc. (GeoEx), Authentic Vacations, Black Tomato Ltd., Artisans of Leisure, Classic Journeys LLC, Cox & Kings Limited, Elevation Travel & Tours Inc.

Asia-Pacific was the largest region in the personalized travel and experiences market in 2025. The regions covered in the personalized travel and experiences market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the personalized travel and experiences market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The personalized travel and experiences market includes revenues earned by entities by providing services such as customized itineraries, tailored accommodation, exclusive activities, personalized customer support, and bespoke dining options. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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