Playout Automation Global Market Report 2024

The playout automation market size has grown rapidly in recent years. It will grow from $1.08 billion in 2023 to $1.28 billion in 2024 at a compound annual growth rate (CAGR) of 18.9%. The growth observed during the historical period can be attributed to several factors, including the rise of over-the-top (OTT) services, regulatory compliance requirements, the emergence of 24/7 broadcasting, the expansion of multichannel broadcasting, and the increasing demand for cost efficiency.

The playout automation market size is expected to see rapid growth in the next few years. It will grow to $2.59 billion in 2028 at a compound annual growth rate (CAGR) of 19.2%. The forecasted growth can be attributed to several factors expected in the upcoming period, including the increasing demand for broadcast content, the transition towards IP-based workflows, the rising popularity of UHD (Ultra High Definition) and HDR (High Dynamic Range) content, the emergence of cloud-based playout services, and the growing demand for multiplatform content distribution. Key trends anticipated in the forecast period encompass advancements in graphics and branding, the integration of AI (Artificial Intelligence) and ML (Machine Learning) technologies, the development of compliance and monitoring tools, and the enhancement of security and content protection measures.

The growth of the playout automation market is anticipated to be driven by the expansion of the broadcasting industry in the future. The broadcasting industry involves the production, distribution, and transmission of audiovisual content, including television and radio programs, to mass audiences through various platforms and technologies. This industry is on the rise due to an increasing demand for diverse content consumption options and the widespread adoption of digital platforms. Playout automation enhances broadcasting operations by efficiently scheduling and managing the playout of audiovisual content across multiple channels, improving workflow efficiency, and ensuring uninterrupted on-air operation. For example, according to the Canadian Radio-television and Telecommunications Commission (CRTC) in November 2023, broadcasting revenues saw a 1.2% increase from the 2021 to the 2022 broadcast year. Revenue from the Digital Media Broadcasting Unit (DMBU) rose to $5.46 billion in 2022, reflecting approximately an 11.2% growth compared to $4.91 billion in 2021. Similarly, discretionary TV revenue increased to $4.09 billion in 2022, marking a growth of around 3.3% from $3.96 billion in 2021. Thus, the expansion of the broadcasting industry is fueling the growth of the playout automation market.

Key players in the playout automation market are intensifying their focus on developing innovative technological solutions, such as cloud playout solutions, to maintain a competitive advantage. Cloud playout solutions are software-based systems that enable broadcasters and media organizations to manage and automate the playout of audiovisual content using cloud infrastructure. For instance, in March 2024, Brightcove launched Cloud Playout 2.0, a playout automation solution facilitating the curation of linear channel experiences. This updated version simplifies linear channel management and provides a centralized platform for creating, distributing, and monetizing channels. It allows organizations to schedule and deliver channels to owned-and-operated websites and apps, as well as FAST platforms, diversify monetization options, engage audiences, and manage ad pod placement and duration to optimize revenue. This advanced solution streamlines workflows, enabling users to efficiently manage content, schedule programming, and distribute channels within a centralized platform.

In November 2023, Symphony Technology Group (STG) acquired Avid Technology for approximately $1.4 billion, aiming to strengthen Avid's presence in the media and entertainment industry. This acquisition leverages STG's expertise and resources to drive innovation and expand market reach. Avid Technology Inc. is a multimedia company based in the US that provides playout automation through its FastServe Playout and Avid Stream IO solutions.

Major companies operating in the playout automation market are iHeartMedia Inc., Grass Valley USA LLC, Harmonic Inc., Ross Video Ltd, Evertz Microsystems Ltd., Imagine Communications, Dalet SA, NVerzion Inc., Amagi Corp., VSN (Video Stream Networks), Aveco, PlayBox Technology, Crispin Corporation, ENCO Systems Inc., Etere Pte Ltd, Axel Technology SRL, Pebble Beach Systems, BroadStream Solutions, Avmeda LLC, Cinegy LLC, Pixel Power Ltd., HARDATA Inc., Florical Systems, 305broadcast.

North America was the largest region in the playout automation market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the playout automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the playout automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Playout automation involves the utilization of both software and hardware systems to automate the management and broadcasting of audio and video content across broadcast channels, streaming platforms, and other media distribution channels. These systems streamline broadcasting processes by enabling media organizations to pre-plan their content, manage advertisements, graphics, and overlays, and automate the playout of pre-recorded or live content according to predetermined schedules or playlists.

The primary types of playout automation encompass hardware and software components. Hardware refers to the physical equipment such as servers, switches, routers, and other electronic devices utilized to facilitate the broadcasting of television channels. It finds applications across various sectors including news, entertainment, sports, live telecasts, among others, serving diverse end-users predominantly comprising international and national broadcasters.

The playout automation market research report is one of a series of new reports that provides playout automation market statistics, including playout automation industry global market size, regional shares, competitors with a playout automation market share, detailed playout automation market segments, market trends and opportunities, and any further data you may need to thrive in the playout automation industry. This playout automation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The playout automation market consists of revenues earned by entities by providing services such as scheduling, content management, seamless playback, redundancy solutions, metadata management, and integration with other broadcast systems. The market value includes the value of related goods sold by the service provider or included within the service offering. The playout automation market also includes sales of playout servers, video servers, automation controllers, switchers, and routers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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