The playout automation market size is expected to see rapid growth in the next few years. It will grow to $2.59 billion in 2028 at a compound annual growth rate (CAGR) of 19.2%. The forecasted growth can be attributed to several factors expected in the upcoming period, including the increasing demand for broadcast content, the transition towards IP-based workflows, the rising popularity of UHD (Ultra High Definition) and HDR (High Dynamic Range) content, the emergence of cloud-based playout services, and the growing demand for multiplatform content distribution. Key trends anticipated in the forecast period encompass advancements in graphics and branding, the integration of AI (Artificial Intelligence) and ML (Machine Learning) technologies, the development of compliance and monitoring tools, and the enhancement of security and content protection measures.
The growth of the playout automation market is anticipated to be driven by the expansion of the broadcasting industry in the future. The broadcasting industry involves the production, distribution, and transmission of audiovisual content, including television and radio programs, to mass audiences through various platforms and technologies. This industry is on the rise due to an increasing demand for diverse content consumption options and the widespread adoption of digital platforms. Playout automation enhances broadcasting operations by efficiently scheduling and managing the playout of audiovisual content across multiple channels, improving workflow efficiency, and ensuring uninterrupted on-air operation. For example, according to the Canadian Radio-television and Telecommunications Commission (CRTC) in November 2023, broadcasting revenues saw a 1.2% increase from the 2021 to the 2022 broadcast year. Revenue from the Digital Media Broadcasting Unit (DMBU) rose to $5.46 billion in 2022, reflecting approximately an 11.2% growth compared to $4.91 billion in 2021. Similarly, discretionary TV revenue increased to $4.09 billion in 2022, marking a growth of around 3.3% from $3.96 billion in 2021. Thus, the expansion of the broadcasting industry is fueling the growth of the playout automation market.
Key players in the playout automation market are intensifying their focus on developing innovative technological solutions, such as cloud playout solutions, to maintain a competitive advantage. Cloud playout solutions are software-based systems that enable broadcasters and media organizations to manage and automate the playout of audiovisual content using cloud infrastructure. For instance, in March 2024, Brightcove launched Cloud Playout 2.0, a playout automation solution facilitating the curation of linear channel experiences. This updated version simplifies linear channel management and provides a centralized platform for creating, distributing, and monetizing channels. It allows organizations to schedule and deliver channels to owned-and-operated websites and apps, as well as FAST platforms, diversify monetization options, engage audiences, and manage ad pod placement and duration to optimize revenue. This advanced solution streamlines workflows, enabling users to efficiently manage content, schedule programming, and distribute channels within a centralized platform.
In November 2023, Symphony Technology Group (STG) acquired Avid Technology for approximately $1.4 billion, aiming to strengthen Avid's presence in the media and entertainment industry. This acquisition leverages STG's expertise and resources to drive innovation and expand market reach. Avid Technology Inc. is a multimedia company based in the US that provides playout automation through its FastServe Playout and Avid Stream IO solutions.
Major companies operating in the playout automation market are iHeartMedia Inc., Grass Valley USA LLC, Harmonic Inc., Ross Video Ltd, Evertz Microsystems Ltd., Imagine Communications, Dalet SA, NVerzion Inc., Amagi Corp., VSN (Video Stream Networks), Aveco, PlayBox Technology, Crispin Corporation, ENCO Systems Inc., Etere Pte Ltd, Axel Technology SRL, Pebble Beach Systems, BroadStream Solutions, Avmeda LLC, Cinegy LLC, Pixel Power Ltd., HARDATA Inc., Florical Systems, 305broadcast.
North America was the largest region in the playout automation market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the playout automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the playout automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Playout automation involves the utilization of both software and hardware systems to automate the management and broadcasting of audio and video content across broadcast channels, streaming platforms, and other media distribution channels. These systems streamline broadcasting processes by enabling media organizations to pre-plan their content, manage advertisements, graphics, and overlays, and automate the playout of pre-recorded or live content according to predetermined schedules or playlists.
The primary types of playout automation encompass hardware and software components. Hardware refers to the physical equipment such as servers, switches, routers, and other electronic devices utilized to facilitate the broadcasting of television channels. It finds applications across various sectors including news, entertainment, sports, live telecasts, among others, serving diverse end-users predominantly comprising international and national broadcasters.
The playout automation market research report is one of a series of new reports that provides playout automation market statistics, including playout automation industry global market size, regional shares, competitors with a playout automation market share, detailed playout automation market segments, market trends and opportunities, and any further data you may need to thrive in the playout automation industry. This playout automation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The playout automation market consists of revenues earned by entities by providing services such as scheduling, content management, seamless playback, redundancy solutions, metadata management, and integration with other broadcast systems. The market value includes the value of related goods sold by the service provider or included within the service offering. The playout automation market also includes sales of playout servers, video servers, automation controllers, switchers, and routers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
Executive Summary
Playout Automation Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on playout automation market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase:
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
- Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
- Assess the Russia - Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis
- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for playout automation? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The playout automation market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) by Type: Hardware; Software2) by Application: News; Entertainment; Sports; Live Telecasts; Other Applications
3) by End-user: International Broadcasters; National Broadcasters
Key Companies Mentioned: iHeartMedia Inc.; Grass Valley USA LLC; Harmonic Inc.; Ross Video Ltd; Evertz Microsystems Ltd.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- iHeartMedia Inc.
- Grass Valley USA LLC
- Harmonic Inc.
- Ross Video Ltd
- Evertz Microsystems Ltd.
- Imagine Communications
- Dalet SA
- NVerzion Inc.
- Amagi Corp.
- VSN (Video Stream Networks)
- Aveco
- PlayBox Technology
- Crispin Corporation
- ENCO Systems Inc.
- Etere Pte Ltd
- Axel Technology SRL
- Pebble Beach Systems
- BroadStream Solutions
- Avmeda LLC
- Cinegy LLC
- Pixel Power Ltd.
- HARDATA Inc.
- Florical Systems
- 305broadcast
Methodology
LOADING...
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 175 |
Published | June 2024 |
Forecast Period | 2024 - 2028 |
Estimated Market Value ( USD | $ 1.28 Billion |
Forecasted Market Value ( USD | $ 2.59 Billion |
Compound Annual Growth Rate | 19.2% |
Regions Covered | Global |