Postpartum Health Supplements Global Market Report 2024

The postpartum health supplements market size has grown strongly in recent years. It will grow from $1.26 billion in 2023 to $1.38 billion in 2024 at a compound annual growth rate (CAGR) of 9.2%. The growth in the historic period can be attributed to growing emphasis on maternal nutrition, increased awareness of postpartum health issues, changing lifestyles and dietary habits, rising prevalence of postpartum depression, and government initiatives promoting maternal health.

The postpartum health supplements market size is expected to see strong growth in the next few years. It will grow to $1.98 billion in 2028 at a compound annual growth rate (CAGR) of 9.5%. The anticipated growth in the forecast period can be credited to several factors, including an emphasis on marketing strategies grounded in evidence, increasing consumer preference for organic and natural supplements, the adoption of sustainable manufacturing practices, the growing disposable income in emerging economies, and the impact of social media on health-related trends. Significant trends expected in the forecast period encompass product innovation, the development of personalized supplement plans tailored to individual requirements, the introduction of plant-based and vegan alternatives, the diversification of product ranges targeting distinct postpartum needs, and the integration of technology for monitoring and assessing health progress.

The increasing emphasis on maternal welfare is poised to propel the postpartum health supplements market in the foreseeable future. Maternal welfare encompasses the physical, mental, and emotional health of mothers throughout pregnancy, childbirth, and the postpartum phase. This heightened focus on maternal welfare is attributed to a greater understanding of maternal health issues, advancements in medical research, technological progress, and their impact on infant health. Postpartum health supplements play a vital role in aiding new mothers in recuperating their strength, vitality, and overall wellness by addressing various aspects of postpartum recovery. For instance, in May 2024, the Centers for Disease Control and Prevention (CDC) reported an increase in maternal mortality rates in the United States from 23.8 in 2020 to 32.9 in 2021. Hence, the escalating focus on maternal welfare propels the postpartum health supplements market.

Major corporations within the postpartum health supplements market are directing their efforts towards the creation of groundbreaking products, such as dietary supplements aimed at supporting postpartum mood, to cater to the distinct emotional and mental health requirements of new mothers following childbirth. Postpartum mood support dietary supplements constitute a specific category of nutritional supplements tailored to assist new mothers in managing and enhancing their emotional and mental well-being post-childbirth. For example, in April 2024, Exeltis USA Inc., a pharmaceutical company based in the United States, introduced Blues Away, an innovative postpartum mood support dietary supplement. This pioneering liquid dietary supplement is meticulously crafted to address the hormonal fluctuations experienced postpartum, comprising a blend of mood-enhancing components clinically validated to alleviate symptoms associated with postpartum mood disorders.

In November 2023, Pharmavite LLC, a company specializing in vitamins and supplements based in the United States, completed the acquisition of Bonafide Health for $450 million. Through this strategic move, Pharmavite intends to bolster its presence in the women's health nutraceutical market by leveraging Bonafide Health's proficiency in menopause management and provision of natural remedies for women's health concerns. Bonafide Health, a US-based enterprise, offers a diverse array of health supplements designed to address the specific needs of women's health, including supplements tailored for postpartum care.

Major companies operating in the postpartum health supplements market are Abbott Laboratories, DSM-firmenich, Church & Dwight Co. Inc., Pharmavite LLC, The Honest Company Inc., Garden of Life, Nutraceutical Wellness Inc., MegaFood, New Chapter Inc., Actif USA, Oriflame India, New Chapter Inc., Ritual, HUM Nutrition, Pure Encapsulations Inc., Pink Stork, Bonafide Health LLC, Mommy’s Bliss Inc., Anya Biopharm Inc., Mama's Select, Fairhaven Health LLC, Vimerson Health, Happy Healthy Hippie, Nutraceutical Wellness Inc., WILE Inc.

North America was the largest region in the postpartum health supplements market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the postpartum health supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the postpartum health supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Postpartum health supplements are dietary products tailored to bolster the health and recuperation of women after giving birth. These supplements contain vital vitamins, minerals, and nutrients essential for meeting the heightened nutritional demands during the postpartum phase, assisting in recovery, replenishing energy, and promoting overall wellness.

The primary product categories within the postpartum health supplements market encompass iron supplements, calcium supplements, herbal supplements, and other varieties. Iron supplements, a key component, are designed to furnish iron, a vital mineral necessary for replenishing depleted iron reserves post childbirth and averting anemia in new mothers. These supplements come in various forms including capsules, tablets, soft gels, powders, liquids, and other formulations, available through diverse channels such as online and offline sales platforms.

The postpartum health supplements market research report is one of a series of new reports that provides postpartum health supplements market statistics, including postpartum health supplements industry global market size, regional shares, competitors with a postpartum health supplements market share, detailed postpartum health supplements market segments, market trends, and opportunities, and any further data you may need to thrive in the postpartum health supplements industry. This postpartum health supplements research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The postpartum health supplements market consists of sales of prenatal vitamins, probiotics, fiber supplements, multivitamins, omega-3 fatty acids, and protein powders. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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