The premix cocktails market size has grown steadily in recent years. It will grow from $23.65 billion in 2023 to $24.78 billion in 2024 at a compound annual growth rate (CAGR) of 4.8%. The growth in the historic period can be ascribed to shifts in consumer lifestyles, marketing and branding approaches, urbanization, the on-the-go culture, innovations in packaging, and the rise of cocktail culture.
The premix cocktails market size is expected to see steady growth in the next few years. It will grow to $29.02 billion in 2028 at a compound annual growth rate (CAGR) of 4.0%. The anticipated growth in the forecast period can be credited to health and wellness trends, premiumization, and craft offerings, the expansion of e-commerce, global flavor exploration, and the impact of alcohol regulations and licensing. Major trends expected in the forecast period encompass diversity in flavor profiles, the increasing popularity of low- and no-alcohol variants, a focus on premium ingredients, the growth of digital marketing and e-commerce, as well as collaborations and limited edition releases.
The rising consumer inclination towards healthier beverages with lower alcohol content is anticipated to drive the demand for premix cocktails in the coming years. According to the Department for Environment Food & Rural Affairs in October 2022, a UK government agency overseeing environmental protection, food production, agriculture, and fisheries, spending on food and non-alcoholic drinks accounted for 49% in 2021. Consequently, the increasing consumer preference for healthy or low-alcohol beverages is expected to boost the premix cocktails market's demand in the upcoming years.
The growth of the premix cocktails market is expected to be fueled by the increasing trend of home entertainment. Home entertainment encompasses activities and systems that individuals and families engage in within the confines of their homes for entertainment and relaxation. Premix cocktails eliminate the need for home bartending skills, allowing hosts and guests to quickly and effortlessly enjoy expertly mixed cocktails without the hassle of measuring and mixing ingredients. For example, according to Screen International, a UK-based magazine, the UK's home entertainment market experienced a value growth of 14.3%, reaching $5.39 billion over the course of 2022. Hence, the growing trend of home entertainment is a driving factor for the premix cocktails market.
The growth of the premix cocktails market is being impeded by supply chain disruptions during the forecast period. Supply chain disruptions refer to unforeseen events or circumstances that disrupt the normal flow of goods, services, information, or resources within a supply chain network. Transportation disruptions, such as port congestion, road closures, or delays in customs clearance, can hinder the movement of premix cocktail products from manufacturers to distributors and retailers. This can result in inventory shortages and distribution bottlenecks. As reported by SAP News Center, a Germany-based news platform, businesses reported delays in manufacturing goods or supplying services in 66% of cases, a decline in revenues in 64% of cases, and customer loss in 58% of cases. In light of this situation, almost a quarter (23%) of companies believe that supply chain problems will persist into the summer of 2023. Therefore, supply chain disruptions are posing a hindrance to the growth of the premix cocktails market.
Bars are increasingly adopting the practice of preparing premix cocktails and refrigerating them for prompt service upon customer requests. Bartenders are proactively blending cocktails in advance by prebatching them, allowing for more engagement with customers and ensuring an enhanced experience. A notable example is Mister Paradise, a Manhattan-based bar and restaurant, which premixes a cocktail named Café Disco and serves it to patrons upon order. Additionally, bartenders are extending the sale of their premixes beyond the bar setting.
Key players in the premix cocktails market are introducing innovative products such as RTD Spirits to enhance their market profitability. RTD Spirits, or ready-to-drink spirits, are pre-mixed beverages packaged in cans or bottles. In a noteworthy development, M.S. Walker Inc., a US-based liqueur company, collaborated with Coppa Cocktails Company to launch RTD Spirits in August 2022. This offering provides consumers with a convenient option to enjoy alcoholic beverages or pre-made cocktails at home or while on the go. RTD drinks offer the ease of a professionally crafted cocktail that is already prepared and ready for consumption, catering to customers who seek a hassle-free drinking experience.
In April 2023, Milestone Beverages HK Ltd., a Hong Kong-based alcohol beverages company, acquired a 50% stake in The Mixology Company for an undisclosed amount. This strategic acquisition enables Milestone Beverages to diversify its product portfolio and expand its global presence. The Mixology Company, headquartered in Australia, specializes in the production of premix cocktails.
Major companies operating in the premix cocktails market report are Anheuser-Busch InBev SA/NV, The Coca-Cola Company, Heineken NV, Diageo PLC, Suntory Holdings Ltd., Asahi Group Holdings Ltd., Kirin Holdings Co. Ltd., Ball Corporation, Molson Coors Beverage Company, Pernod Ricard SA, Carlsberg A/S, Constellation Brands Inc., Castel Group, The Absolut Company, Bacardi & Company Limited, Brown Forman Corp., Davide Campari-Milano NV, William Grant & Sons Ltd., Mark Anthony Brands Inc., Edrington Group Ltd., Mike's Hard Lemonade Co., Luxco Inc., Altia Oyj, Shanghai Baccus Liquor Co. Ltd., Patron Spirits International AG, Beam Suntory Inc., Phision Projects LLC, Halewood Artisanal Spirits PLC, Belvedere SA, Elixir House Limited, Stock Spirits Group plc. Asia-Pacific was the largest region in the premix cocktails market in 2023. Western Europe was the second-largest region in the global premix cocktails market. The regions covered in the premix cocktails market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The primary product types include rum, whiskey, vodka, wine, and others. Rum is a distilled liquor produced by fermenting sugarcane molasses or sugarcane juice. Premixed cocktails incorporate various flavors, including fruits, spices, and other options. These beverages are distributed through channels such as hypermarkets, supermarkets, department stores, specialty stores, and online retailers.
The premix cocktails research report is one of a series of new reports that provides premix cocktails statistics, including premix cocktails industry global market size, regional shares, competitors with premix cocktails share, detailed premix cocktails segments, market trends and opportunities, and any further data you may need to thrive in the premix cocktails industry. This premix cocktails research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The countries covered in the premix cocktails market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The premix cocktails market consists of sales of wine-based premix cocktails, whiskey-based premix cocktails, vodka-based drinks, and other premix cocktails. These flavored drinks with low alcohol content are available for purchase generally through online channels, small retail shops, and convenience stores. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The premix cocktails market size is expected to see steady growth in the next few years. It will grow to $29.02 billion in 2028 at a compound annual growth rate (CAGR) of 4.0%. The anticipated growth in the forecast period can be credited to health and wellness trends, premiumization, and craft offerings, the expansion of e-commerce, global flavor exploration, and the impact of alcohol regulations and licensing. Major trends expected in the forecast period encompass diversity in flavor profiles, the increasing popularity of low- and no-alcohol variants, a focus on premium ingredients, the growth of digital marketing and e-commerce, as well as collaborations and limited edition releases.
The rising consumer inclination towards healthier beverages with lower alcohol content is anticipated to drive the demand for premix cocktails in the coming years. According to the Department for Environment Food & Rural Affairs in October 2022, a UK government agency overseeing environmental protection, food production, agriculture, and fisheries, spending on food and non-alcoholic drinks accounted for 49% in 2021. Consequently, the increasing consumer preference for healthy or low-alcohol beverages is expected to boost the premix cocktails market's demand in the upcoming years.
The growth of the premix cocktails market is expected to be fueled by the increasing trend of home entertainment. Home entertainment encompasses activities and systems that individuals and families engage in within the confines of their homes for entertainment and relaxation. Premix cocktails eliminate the need for home bartending skills, allowing hosts and guests to quickly and effortlessly enjoy expertly mixed cocktails without the hassle of measuring and mixing ingredients. For example, according to Screen International, a UK-based magazine, the UK's home entertainment market experienced a value growth of 14.3%, reaching $5.39 billion over the course of 2022. Hence, the growing trend of home entertainment is a driving factor for the premix cocktails market.
The growth of the premix cocktails market is being impeded by supply chain disruptions during the forecast period. Supply chain disruptions refer to unforeseen events or circumstances that disrupt the normal flow of goods, services, information, or resources within a supply chain network. Transportation disruptions, such as port congestion, road closures, or delays in customs clearance, can hinder the movement of premix cocktail products from manufacturers to distributors and retailers. This can result in inventory shortages and distribution bottlenecks. As reported by SAP News Center, a Germany-based news platform, businesses reported delays in manufacturing goods or supplying services in 66% of cases, a decline in revenues in 64% of cases, and customer loss in 58% of cases. In light of this situation, almost a quarter (23%) of companies believe that supply chain problems will persist into the summer of 2023. Therefore, supply chain disruptions are posing a hindrance to the growth of the premix cocktails market.
Bars are increasingly adopting the practice of preparing premix cocktails and refrigerating them for prompt service upon customer requests. Bartenders are proactively blending cocktails in advance by prebatching them, allowing for more engagement with customers and ensuring an enhanced experience. A notable example is Mister Paradise, a Manhattan-based bar and restaurant, which premixes a cocktail named Café Disco and serves it to patrons upon order. Additionally, bartenders are extending the sale of their premixes beyond the bar setting.
Key players in the premix cocktails market are introducing innovative products such as RTD Spirits to enhance their market profitability. RTD Spirits, or ready-to-drink spirits, are pre-mixed beverages packaged in cans or bottles. In a noteworthy development, M.S. Walker Inc., a US-based liqueur company, collaborated with Coppa Cocktails Company to launch RTD Spirits in August 2022. This offering provides consumers with a convenient option to enjoy alcoholic beverages or pre-made cocktails at home or while on the go. RTD drinks offer the ease of a professionally crafted cocktail that is already prepared and ready for consumption, catering to customers who seek a hassle-free drinking experience.
In April 2023, Milestone Beverages HK Ltd., a Hong Kong-based alcohol beverages company, acquired a 50% stake in The Mixology Company for an undisclosed amount. This strategic acquisition enables Milestone Beverages to diversify its product portfolio and expand its global presence. The Mixology Company, headquartered in Australia, specializes in the production of premix cocktails.
Major companies operating in the premix cocktails market report are Anheuser-Busch InBev SA/NV, The Coca-Cola Company, Heineken NV, Diageo PLC, Suntory Holdings Ltd., Asahi Group Holdings Ltd., Kirin Holdings Co. Ltd., Ball Corporation, Molson Coors Beverage Company, Pernod Ricard SA, Carlsberg A/S, Constellation Brands Inc., Castel Group, The Absolut Company, Bacardi & Company Limited, Brown Forman Corp., Davide Campari-Milano NV, William Grant & Sons Ltd., Mark Anthony Brands Inc., Edrington Group Ltd., Mike's Hard Lemonade Co., Luxco Inc., Altia Oyj, Shanghai Baccus Liquor Co. Ltd., Patron Spirits International AG, Beam Suntory Inc., Phision Projects LLC, Halewood Artisanal Spirits PLC, Belvedere SA, Elixir House Limited, Stock Spirits Group plc. Asia-Pacific was the largest region in the premix cocktails market in 2023. Western Europe was the second-largest region in the global premix cocktails market. The regions covered in the premix cocktails market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The primary product types include rum, whiskey, vodka, wine, and others. Rum is a distilled liquor produced by fermenting sugarcane molasses or sugarcane juice. Premixed cocktails incorporate various flavors, including fruits, spices, and other options. These beverages are distributed through channels such as hypermarkets, supermarkets, department stores, specialty stores, and online retailers.
The premix cocktails research report is one of a series of new reports that provides premix cocktails statistics, including premix cocktails industry global market size, regional shares, competitors with premix cocktails share, detailed premix cocktails segments, market trends and opportunities, and any further data you may need to thrive in the premix cocktails industry. This premix cocktails research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The countries covered in the premix cocktails market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The premix cocktails market consists of sales of wine-based premix cocktails, whiskey-based premix cocktails, vodka-based drinks, and other premix cocktails. These flavored drinks with low alcohol content are available for purchase generally through online channels, small retail shops, and convenience stores. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Premix Cocktails Market Characteristics3. Premix Cocktails Market Trends and Strategies32. Global Premix Cocktails Market Competitive Benchmarking33. Global Premix Cocktails Market Competitive Dashboard34. Key Mergers and Acquisitions in the Premix Cocktails Market
4. Premix Cocktails Market - Macro Economic Scenario
5. Global Premix Cocktails Market Size and Growth
6. Premix Cocktails Market Segmentation
7. Premix Cocktails Market Regional and Country Analysis
8. Asia-Pacific Premix Cocktails Market
9. China Premix Cocktails Market
10. India Premix Cocktails Market
11. Japan Premix Cocktails Market
12. Australia Premix Cocktails Market
13. Indonesia Premix Cocktails Market
14. South Korea Premix Cocktails Market
15. Western Europe Premix Cocktails Market
16. UK Premix Cocktails Market
17. Germany Premix Cocktails Market
18. France Premix Cocktails Market
19. Italy Premix Cocktails Market
20. Spain Premix Cocktails Market
21. Eastern Europe Premix Cocktails Market
22. Russia Premix Cocktails Market
23. North America Premix Cocktails Market
24. USA Premix Cocktails Market
25. Canada Premix Cocktails Market
26. South America Premix Cocktails Market
27. Brazil Premix Cocktails Market
28. Middle East Premix Cocktails Market
29. Africa Premix Cocktails Market
30. Premix Cocktails Market Competitive Landscape and Company Profiles
31. Premix Cocktails Market Other Major and Innovative Companies
35. Premix Cocktails Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Premix Cocktails Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on premix cocktails market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
- Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
- Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis.
- Report will be updated with the latest data and delivered to you with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for premix cocktails? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Report Scope
Markets Covered:1) By Product Type: Rum; Whiskey; Vodka; Wine; Other Product Types
2) By Flavor: Fruits; Spiced; Other Flavors
3) By Distribution Channel: Hyper/Supermarket; Departmental Stores; Specialty Stores; Online Retailers
Key Companies Mentioned: Anheuser-Busch InBev SA/NV; The Coca-Cola Company; Heineken NV; Diageo plc; Suntory Holdings Ltd.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes
Delivery Format: PDF, Word and Excel Data Dashboard
Companies Mentioned
- Anheuser-Busch InBev SA/NV
- The Coca-Cola Company
- Heineken NV
- Diageo plc
- Suntory Holdings Ltd.
- Asahi Group Holdings Ltd.
- Kirin Holdings Co. Ltd.
- Ball Corporation
- Molson Coors Beverage Company
- Pernod Ricard SA
- Carlsberg A/S
- Constellation Brands Inc.
- Castel Group
- The Absolut Company
- Bacardi & Company Limited
- Brown Forman Corp.
- Davide Campari-Milano NV
- William Grant & Sons Ltd.
- Mark Anthony Brands Inc.
- Edrington Group Ltd.
- Mike's Hard Lemonade Co.
- Luxco Inc.
- Altia Oyj
- Shanghai Baccus Liquor Co. Ltd.
- Patron Spirits International AG
- Beam Suntory Inc.
- Phision Projects LLC
- Halewood Artisanal Spirits plc
- Belvedere SA
- Elixir House Limited
- Stock Spirits Group plc
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 300 |
| Published | February 2024 |
| Forecast Period | 2024 - 2028 |
| Estimated Market Value ( USD | $ 24.78 Billion |
| Forecasted Market Value ( USD | $ 29.02 Billion |
| Compound Annual Growth Rate | 4.0% |
| Regions Covered | Global |
| No. of Companies Mentioned | 31 |
