Prepared Flour Mixes Global Market Report 2024

The prepared flour mixes market size has grown strongly in recent years. It will grow from $26.9 billion in 2023 to $29.24 billion in 2024 at a compound annual growth rate (CAGR) of 8.7%. The growth observed in the historical period can be attributed to evolving consumer lifestyles, increasing urbanization, a rising demand for ready-to-cook products, the expansion of the foodservice industry, and a growth in disposable income.

The prepared flour mixes market size is expected to see strong growth in the next few years. It will grow to $42.12 billion in 2028 at a compound annual growth rate (CAGR) of 9.6%. The anticipated growth in the forecast period can be credited to innovation in product varieties, the convenience of home cooking, an emphasis on sustainable and clean label products, the rise in plant-based and gluten-free options, as well as increased culinary exploration and fusion cooking. Noteworthy trends expected in the forecast period encompass considerations for sustainability, the incorporation of plant-based and alternative ingredients, innovations in packaging, customization and personalization, and the globalization of flavors.

The prepared flour market is anticipated to experience growth propelled by the increasing demand for ready-to-eat (RTE) foods and processed products. Ready-to-eat products, which facilitate easy food preparation, often utilize prepared flour mixes, particularly in items such as cereals and baby foods. The convenience offered by ready-to-eat meals has led to a surge in consumer preference, with companies capitalizing on opportunities in this market. A survey conducted in February 2021 in Malaysia by Food Research, a US-based Open Access journal, revealed that 52% of respondents consumed RTE food two to four times a week, with approximately 44% incorporating RTE food into their lunch routine. Hence, the escalating demand for ready-to-eat food products is a driving force behind the growth of the prepared flour mix market.

The increasing emphasis on health consciousness is expected to further boost the prepared flour mix market. Health consciousness, reflecting an individual's active concern for and efforts to maintain physical and mental well-being, has become a significant factor shaping dietary choices. Prepared flour mixes contribute to healthy diets by combining whole-wheat flour and other flours that offer a good source of fiber and nutrients. As demonstrated in a January 2021 survey by Public Health England, an England-based executive agency for public health, approximately 80% of adults over 18 have committed to adopting a healthy lifestyle, with 40% specifically focusing on maintaining a healthy diet. This growing health consciousness among consumers is a key driver behind the expansion of the prepared flour mix market.

Major players in the prepared flour mixes market are strategically developing innovative products, such as regeneratively grown flour, to secure a competitive edge. Regeneratively grown flour is derived from crops cultivated through regenerative farming practices, emphasizing soil health, biodiversity, and sustainability. An illustrative example is the initiative undertaken by King Arthur Baking Company, a US-based food company, in November 2023. They introduced the 100% Regeneratively-Grown Climate Blend, featuring a mix of grains developed by the Breadlab at Washington State University. This blend prioritizes soil health and utilizes regenerative farming practices to cultivate nutrient-dense grains. Verified by the third-party service Regenified, the blend aims to enhance sustainability, reduce carbon emissions, and promote resilience in farming. Beyond its sustainable and regenerative attributes, the product offers consumers a rich, nutty flavor, contributing to a unique and environmentally conscious baking experience.

Major companies in the prepared flour mixes market are innovating with products such as gluten-free flour mixes to gain a competitive advantage. Gluten-free products, devoid of gluten found in wheat and other grains, cater to individuals with celiac disease, gluten sensitivity, or wheat allergy. An example is the initiative by Les Aliments Dainty Foods Inc., a Canada-based rice and rice flour company, in March 2023. They launched a line of Gluten-Free Baking Mixes, including Chocolate Cake, Doughnut Pancakes, Fudgy Brownies, and Vanilla Cupcakes. These mixes, requiring minimal prep time, come with an All-Purpose Gluten-Free Flour blend that serves as a versatile substitute for wheat flour. The products boast pronounceable ingredients, lack artificial colors, flavors, or preservatives, and feature sustainable packaging with 25% post-consumer recycled material and full recyclability. The line aims to provide a simple yet satisfying gluten-free baking experience.

In December 2021, Ardent Mills, a US-based producer and supplier of multi-use flours and whole grains, acquired Firebird Artisan Mills for an undisclosed amount. This acquisition is geared towards strengthening Ardent Mills' portfolio in specialty ingredients and gluten-free solutions, enhancing its capabilities in the supply chain, research and development, food safety, and quality assurance. Firebird Artisan Mills, a US-based company specializing in gluten-free, specialty grain, and pulse milling, is integral to Ardent Mills' strategy for gaining a competitive advantage in the market.

Major companies operating in the prepared flour mixes market report are Nestlé S.A., Archer Daniels Midland Company (ADM), PepsiCo Inc., Mondelez International Inc., The Kraft Heinz Company, General Mills Inc., Conagra Brands Inc., ITC Ltd., Kerry Group PLC, Smucker, J.M. Smucker Company, Arçelik A.Ş., McCormick, McCormick, Nisshin Seifun Group, AB Mauri, Nippon Flour Mills, Puratos, Britannia Industries Ltd., Nitto-Fuji International, Continental Mills, CJ Foods Milling Vietnam, Chelsea Milling Company, Interflour Group, Allied Mills, Yihai Kerry, Vinh Thuan, Prima Flour, Orangerie, IREKS, Parle Agro Pvt. Ltd., G.R.B. Agro Limited, Everest Flour Mills Limited.

North America was the largest region in the prepared flour mixes market in 2023. Asia-Pacific was the second largest market in prepared flour mixes market. The regions covered in the prepared flour mixes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the prepared flour mixes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary categories within the prepared flour mix market are batter mixes, bread mixes, pastry mixes, and other varieties. Batter mixes find application in single-stage, multi-stage, creaming, and blending processes, derived from ingredients such as wheat, rice, maize, and others. The distribution channels for these mixes encompass direct sales and indirect sales, serving households, bakery shops, food processing, and other applications.

The prepared flour mixes market research report is one of a series of new reports that provides prepared flour mixes market statistics, including prepared flour mixes industry global market size, regional shares, competitors with a prepared flour mixes market share, detailed prepared flour mixes market segments, market trends and opportunities, and any further data you may need to thrive in the prepared flour mixes industry. This prepared flour mix market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The prepared flour mixes market consists of sales of white whole wheat flour, pastry flour, cake flour, bread flour, self-Rising Flour · Vital Wheat Gluten. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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