Direct Primary Care Market Report 2025

This Direct Primary Care market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The direct primary care market size has grown strongly in recent years. It will grow from $65.61 billion in 2024 to $70.42 billion in 2025 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to fee-for-service model limitations, primary care shortage and burnout, lifestyle medicine and holistic care, convenience and flexibility, and transparency and cost control.

The direct primary care market size is expected to see strong growth in the next few years. It will grow to $92.51 billion in 2029 at a compound annual growth rate (CAGR) of 7.1%. The growth in the forecast period can be attributed to a holistic approach to healthcare, a shift from reactive to proactive care, expansion of direct primary care practices, adoption of value-based care models, and potential policy changes. Major trends in the forecast period include leveraging natural language processing, integration of genomic and precision medicine, development of cloud-based practice management, utilization of predictive analytics, and integration of digital therapeutics.

The increasing prevalence of diabetes is expected to drive the growth of the direct primary care market. Diabetes is a chronic condition characterized by elevated blood glucose levels. The rise in diabetes cases can be attributed to factors such as growing obesity rates, sedentary lifestyles, poor dietary habits, aging populations, and genetic factors. Direct primary care practices provide unlimited access to primary care services for a fixed monthly fee, enabling diabetic patients to receive regular check-ups, medication management, lifestyle counseling, and continuous support from their primary care providers. For example, in December 2023, data published by the Australian Bureau of Statistics, a national statistical agency in Australia, revealed that in 2022, 5.3% of the population, or 1.3 million individuals, were living with diabetes. The prevalence was nearly the same for both males (5.8%) and females (4.9%). That year, diabetes was the seventh leading cause of death in Australia, accounting for 6,050 deaths, while Type 2 diabetes contributed to 4.8% of the total disease burden in the country. As a result, the rising prevalence of diabetes is fueling the growth of the direct primary care market.

Key players in the direct primary care market are focusing on developing innovative service offerings, such as direct-to-consumer (DTC) services, to stay competitive. DTC services involve businesses selling their products or services directly to consumers, bypassing traditional retail channels. For instance, in January 2022, MedLion Management Inc. launched Online Medical Service, a DTC offering designed to improve customer access and experience in healthcare. This solution streamlines appointment scheduling, offers virtual consultations, secure messaging with healthcare providers, and access to electronic health records.

In November 2022, Hint Health, a US-based software development company, acquired AeroDPC for an undisclosed amount. This acquisition reinforces Hint Health's dedication to improving direct primary care by providing practices with a comprehensive, all-in-one solution designed for DPC needs. Hint’s platform, HintOS, supports enrollment, member management, billing, and administration for subscription-based care, enabling practices to streamline operations without depending on insurers. AeroDPC, a US-based provider, offers EHR and practice management software specifically designed for direct primary care (DPC) clinics.

Major companies operating in the direct primary care market are Oak Street Health Inc., Prestige Consumer Healthcare Inc., One Medical Group, RubiconMD, Aledade Inc., Crossover Health Medical Group APC, Everside Health Inc., Elation Health, Paladina Health, SignatureMD, PeakMed, DPC Frontier, MedLion, Salud Healthcare LLC, Turntable Health, Atlas.md, Freedom Healthworks LLC, R-Health, EverMed DPC, Boston Direct Health, Nextera Healthcare, CareClix, Forward Family Healthcare, Hint Health, Qliance Medical Management.

North America was the largest region in the direct primary care market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the direct primary care market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the direct primary care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Direct primary care (DPC) is a healthcare model where patients pay their primary care providers directly through a monthly, quarterly, or annual fee. This payment structure allows for a range of primary care services without the need for insurance billing, reducing administrative costs, providing transparent pricing, and improving patient access.

The main types of direct primary care include clinical services, laboratory services, consultative services, care coordination, and comprehensive care management. Clinical services encompass medical treatments and procedures directly provided by healthcare professionals, addressing various health concerns from minor ailments to chronic conditions. These services are offered in various practice settings such as solo practices, group practices, etc., and are applicable in areas such as cardiology, internal medicine, primary care, osteopathy, psychiatry, and pediatrics.

The direct primary care market research report is one of a series of new reports that provides direct primary care market statistics, including direct primary care industry global market size, regional shares, competitors with a direct primary care market share, detailed direct primary care market segments, market trends and opportunities, and any further data you may need to thrive in the direct primary care industry. This direct primary care market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The direct primary care market includes revenues earned by entities by providing services such as preventive services, mental health services, and urgent care services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.