Public Opinion and Election Polling Market Report 2026

The public opinion and election polling market size has grown steadily in recent years. It will grow from $8.91 billion in 2025 to $9.18 billion in 2026 at a compound annual growth rate (CAGR) of 2.9%. The growth in the historic period can be attributed to expansion of democratic election processes, growth of media and political consulting, increasing reliance on survey-based decision making, rising public engagement initiatives, availability of telephonic and online survey tools.

The public opinion and election polling market size is expected to see steady growth in the next few years. It will grow to $10.71 billion in 2030 at a compound annual growth rate (CAGR) of 3.9%. The growth in the forecast period can be attributed to growing use of AI-driven sentiment analysis, rising demand for predictive polling models, expansion of digital-first survey platforms, increasing focus on data privacy compliance, growth of continuous public opinion monitoring. Major trends in the forecast period include increasing use of online and mobile surveys, rising adoption of data analytics in polling, growing demand for real-time opinion tracking, expansion of multi-channel survey methodologies, enhanced focus on data accuracy and bias reduction.

The growing adoption of the internet and social media is anticipated to drive the expansion of the public opinion and election polling market in the future. A social media platform is a form of communication channel that operates through the internet. Social media significantly influences public opinion, as it serves as a powerful means of engaging audiences and gaining insights into their preferences and expectations. It is increasingly utilized for election surveys because it enables the collection of data based on the viewpoints of a selected group of individuals. For example, in October 2025, according to a press release by Meltwater and We Are Social, a US-based software-as-a-service (SaaS) company, the number of social media user identities reached 5.66 billion, marking a 4.8 % year-over-year increase as platforms continued to attract new users and engagement levels rose globally, with global spending projected to grow by 13.6 percent annually to reach US$277 billion in 2025. Therefore, the rising use of the internet and social media is contributing to the growth of the public opinion and election polling market.

Leading companies in the public opinion and election polling market are prioritizing the integration of new technological solutions into their existing products to maintain their market positions. Integrating new technology involves adding the latest advancements or innovations to a company’s current offerings, enhancing the features, capabilities, or performance of these products through cutting-edge technology. For instance, in May 2024, India introduced its first metaverse-powered virtual Polling Booth to boost voter awareness by providing a virtual mock polling experience. Crewsphere: ICP India, in partnership with technology provider Volaverse and in collaboration with DEO Ludhiana, Punjab, developed this innovative polling booth. Such technologies can improve transparency throughout the process and offer voters a seamless experience.

In August 2023, Accenture PLC, an Ireland-based professional services company, acquired Anser Advisory for an undisclosed amount. This strategic move enhances Accenture's ability to support businesses and state and local public sector organizations in successfully completing significant, long-term infrastructure projects. Anser Advisory LLC, the acquired entity, is a US-based public policy research and consulting firm specializing in public opinion and electoral polling.

Major companies operating in the public opinion and election polling market include Nielsen Holdings plc, Ipsos SA, SurveyMonkey Market Research Solutions, YouGov plc, Gallup Inc., Marist Institute for Public Opinion, Harris Insights & Analytics LLC, Gnosis Partners LLC, Morning Consult LLC, Group Dynamics In Focus LLC, Rasmussen Reports LLC, Pew Research Center, Eastcoast Research Inc., Quinnipiac University Polling Institute, Public Policy Polling LLC, CNN/ORC International, Monmouth University Polling Institute, Emerson College Polling, SurveyUSA Inc., Zogby Analytics LLC, Washington Post-ABC News Poll, NBC News/Wall Street Journal Poll, Fox News Poll, CBS News Poll, Reuters/Ipsos Poll, IBD/TIPP Poll, The Economist/YouGov Poll, Suffolk University/USA Today Poll, The Roper Center for Public Opinion Research, Elway Research Inc., Field Research Corporation (Field Poll), Franklin Pierce University Polling Institute

North America was the largest region in the public opinion and election polling market in 2025. Western Europe was the second largest region in the global public opinion and election polling market share. The regions covered in the public opinion and election polling market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the public opinion and election polling market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The public opinion and election polling market consists of revenue earned by entities that are engaged in systematical gathering, recording, tabulating, and presenting public opinion data. Public opinion and election polling services include election’s opinion polls and elections exit polls. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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