Rainwear Market Report 2025

This Rainwear market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The rainwear market size has grown strongly in recent years. It will grow from $3.47 billion in 2024 to $3.7 billion in 2025 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to the increasing frequency of heavy rainfalls, increasing urban populations, increasing popularity of outdoor activities, an increasing trend of athleisure and outdoor-inspired fashion, and the and the expansion of online retail platforms.

The rainwear market size is expected to see strong growth in the next few years. It will grow to $4.71 billion in 2029 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to increasing interest in outdoor and adventure sports, growing emphasis on sustainability, the rise of micromobility solutions such as e-scooters and bikes, the continued growth of e-commerce, and the rising millennial population. Major trends in the forecast period include the integration of wearable technology, personalized and customizable rainwear options, the use of biodegradable, recycled, and eco-friendly materials, the development of rainwear that can be used across different activities, and a and a preference for lightweight, compact, and easily packable rainwear.

The growing involvement in recreational activities is anticipated to drive the expansion of the rainwear market in the future. Recreational activities refer to pursuits undertaken for enjoyment, leisure, and relaxation during free time, offering a break from daily routines and promoting mental and physical well-being. The increase in participation is attributed to improved work-life balance, economic growth, and the influence of social media, which motivates people to explore and engage in new leisure pursuits. Rainwear is essential for recreational activities, providing protection from the elements to keep participants dry and comfortable during outdoor activities in wet conditions. For example, in December 2023, a report by the Outdoor Industry Association, a US-based non-profit for outdoor recreation and the outdoor industry, highlighted that in 2022, the outdoor recreation participant base hit a record high of 168.1 million, marking a 2.3% increase and comprising 55% of the U.S. population aged 6 and older. Senior participation notably reached an all-time high of 35%. However, over 4 million individuals moved away from outdoor recreation during this period. Consequently, the rising engagement in recreational activities is expected to support the growth of the rainwear market.

Leading companies in the rainwear industry are concentrating on developing advanced products, such as rain jackets with heat transfer technology, to regulate body temperature and improve comfort in varying weather conditions. These jackets are engineered to offer rain protection and effective thermal regulation, using sophisticated materials and design to manage body heat and moisture. For instance, in November 2023, ProQuip Golf, a Scotland-based maker of lightweight, waterproof golf apparel, introduced the Ultimate HTX rain jacket. This jacket features cutting-edge heat transfer technology that recycles body heat to enhance comfort and performance in extreme weather. The Ultimate HTX is notable for being the first rain jacket to recycle body heat, providing golfers with exceptional protection and comfort in challenging conditions.

In March 2022, Solace Capital Partners, a private investment firm based in the United States, acquired Sun Mountain Sports, Inc. for an undisclosed sum. This acquisition reinforces a strong reputation for excellence and presents significant opportunities to grow the business by introducing its wide range of products to a larger golfing audience. There is high anticipation for collaboration with Sun Mountain’s seasoned, long-standing management team and dedicated staff to continue providing innovative solutions for golfers and guide the company into its next growth phase. Sun Mountain Sports, Inc., a U.S.-based sporting goods company, specializes in the manufacture of golf bags, golf outerwear, and waterproof, breathable rainwear.

Major companies operating in the rainwear market are Nike Inc., Adidas AG, Aashi Group, VF Corporation, Puma SE, Under Armour Inc., REI Co-op, Amer Sports Inc., Columbia Sportswear Company, LL Bean Inc., The North Face Inc., Canada Goose Holdings Inc., Fenix Outdoor International AG, Helly Hansen AS, Black Diamond Equipment Ltd., Arc'teryx Equipment Inc., Patagonia Inc., Marmot Mountain LLC, Jack Wolfskin, J. Barbour & Sons Ltd., Climax Rainwear, Berghaus Ltd., KÜHL, Montbell Co. Ltd., WaterShed LLC.

North America was the largest region in the rainwear market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the rainwear market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the rainwear market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Rainwear includes clothing and accessories designed to shield the wearer from rain and damp weather. Typically crafted from waterproof or water-resistant materials, rainwear keeps the body dry and is crucial for maintaining comfort and protection during outdoor activities in wet conditions.

Key products in rainwear include rain jackets, rain suits, rain pants, and more. A rain jacket is a waterproof or water-resistant outer layer intended to guard against rain and other wet conditions. It is commonly made from materials such as polyester, nylon, or vinyl and comes in various price ranges, under US$50, US$50 to US$100, US$100 to US$150, US$150 to US$200, and above US$200. Rain jackets can be purchased through both online and offline channels and are available for men, women, and children.

The rainwear market research report is one of a series of new reports that provides rainwear market statistics, including rainwear industry global market size, regional shares, competitors with a rainwear market share, detailed rainwear market segments, market trends and opportunities, and any further data you may need to thrive in the rainwear industry. This rainwear market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The rainwear market consists of sales of rain jackets, ponchos, rain boots, raincoats, rain hats, and waterproof gloves. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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