Rainwear Market Report 2024

Where is the largest and fastest growing market for rainwear? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more. The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The rainwear market size has grown strongly in recent years. It will grow from $3.27 billion in 2023 to $3.47 billion in 2024 at a compound annual growth rate (CAGR) of 6.1%. The increase observed during the historic period can be linked to the rise in heavy rainfalls, growing urban populations, greater interest in outdoor activities, the popularity of athleisure and outdoor-inspired fashion, and the expansion of online retail platforms.

The rainwear market size is expected to see strong growth in the next few years. It will grow to $4.44 billion in 2028, at a compound annual growth rate (CAGR) of 6.4%. The projected growth for the forecast period is driven by heightened interest in outdoor and adventure sports, a stronger focus on sustainability, the adoption of micromobility solutions such as e-scooters and bikes, ongoing growth in e-commerce, and the expanding millennial population. Key trends for the forecast period include the integration of wearable technology, options for personalized and customizable rainwear, the use of biodegradable, recycled, and eco-friendly materials, the development of versatile rainwear for various activities, and a preference for lightweight, compact, and easily packable rainwear.

The anticipated rise in recreational activities is likely to boost the rainwear market in the future. Recreational activities, which are pursued for pleasure, relaxation, and a break from routine, enhance both mental and physical health. This increase in engagement is driven by better work-life balance, economic growth, and the influence of social media, which encourages people to try new leisure activities. Rainwear is crucial for these activities as it offers protection from rain, ensuring participants stay dry and comfortable during outdoor events in wet conditions. For example, a January 2022 report by the Outdoor Industry Association revealed that outdoor recreational activity participation in the USA increased by 2.2% in 2021, reaching 164.2 million people. This growth in recreational participation is expected to drive the demand for rainwear.

Leading companies in the rainwear industry are concentrating on developing advanced products, such as rain jackets with heat transfer technology, to regulate body temperature and improve comfort in varying weather conditions. These jackets are engineered to offer rain protection and effective thermal regulation, using sophisticated materials and design to manage body heat and moisture. For instance, in November 2023, ProQuip Golf, a Scotland-based maker of lightweight, waterproof golf apparel, introduced the Ultimate HTX rain jacket. This jacket features cutting-edge heat transfer technology that recycles body heat to enhance comfort and performance in extreme weather. The Ultimate HTX is notable for being the first rain jacket to recycle body heat, providing golfers with exceptional protection and comfort in challenging conditions.

In May 2021, Survitec Group, a UK-based manufacturer of survival kits, acquired Hansen Protection AS for an undisclosed sum. This acquisition aims to strengthen Survitec Group’s position in survival technology by expanding its product range and capabilities. It allows Survitec to offer a comprehensive range of survival solutions from a single source, enhancing value and service for customers globally. Hansen Protection AS, based in Norway, specializes in protective rainwear for various industries, especially those operating in severe environments.

Major companies operating in the rainwear market are Nike Inc., Adidas AG, Aashi Group, VF Corporation, Puma SE, Under Armour Inc., REI Co-op, Amer Sports Inc., Columbia Sportswear Company, LL Bean Inc., The North Face Inc., Canada Goose Holdings Inc., Fenix Outdoor International AG, Helly Hansen AS, Black Diamond Equipment Ltd., Arc'teryx Equipment Inc., Patagonia Inc., Marmot Mountain LLC, Jack Wolfskin, J. Barbour & Sons Ltd., Climax Rainwear, Berghaus Ltd., KÜHL, Montbell Co. Ltd., WaterShed LLC.

North America was the largest region in the rainwear market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the rainwear market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the rainwear market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Rainwear includes clothing and accessories designed to shield the wearer from rain and damp weather. Typically crafted from waterproof or water-resistant materials, rainwear keeps the body dry and is crucial for maintaining comfort and protection during outdoor activities in wet conditions.

Key products in rainwear include rain jackets, rain suits, rain pants, and more. A rain jacket is a waterproof or water-resistant outer layer intended to guard against rain and other wet conditions. It is commonly made from materials such as polyester, nylon, or vinyl and comes in various price ranges, under US$ 50, US$ 50 to US$ 100, US$ 100 to US$ 150, US$ 150 to US$ 200, and above US$ 200. Rain jackets can be purchased through both online and offline channels and are available for men, women, and children.

The rainwear market research report is one of a series of new reports that provides rainwear market statistics, including rainwear industry global market size, regional shares, competitors with a rainwear market share, detailed rainwear market segments, market trends and opportunities, and any further data you may need to thrive in the rainwear industry. This rainwear market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The rainwear market consists of sales of rain jackets, ponchos, rain boots, raincoats, rain hats, and waterproof gloves. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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