Ready to Drink (RTD) Alcoholic Beverages Market Report 2024

The ready to drink(RTD) alcoholic beverages market size has grown strongly in recent years. It will grow from $21.26 billion in 2023 to $23.13 billion in 2024 at a compound annual growth rate (CAGR) of 8.8%. The growth during the historic period can be attributed to several factors including the increasing trend towards evolving RTD pre-mixes, the rise of the millennial consumer demographic, changing consumer preferences, growing interest in health and wellness among consumers, and the rising popularity of low-alcohol beverages.

The ready to drink(RTD) alcoholic beverages market size is expected to see strong growth in the next few years. It will grow to $32.77 billion in 2028 at a compound annual growth rate (CAGR) of 9.1%. The growth in the forecast period can be attributed to increasing disposable income, a growing emphasis on offering high-quality products and services, rising consumer awareness about the harmful effects of alcohol, and increasing convenience factors related to product offerings. Major trends anticipated during this period include product innovation, technology-driven personalization, advancements in beverage development and sourcing, the influence of health and wellness trends, and the diversification of flavors alongside premiumization efforts.

The growing popularity of low-alcohol and no-alcohol drinks is expected to drive the growth of the ready-to-drink (RTD) alcoholic beverage market in the future. These beverages, which contain minimal to no alcohol content, appeal to individuals seeking to reduce or eliminate their alcohol intake. This trend is fueled by increasing awareness of health risks associated with alcohol consumption, the mindful drinking movement, and a growing cultural preference for sober socializing. RTD alcoholic beverages play a crucial role in expanding the market for low-alcohol and no-alcohol drinks by offering convenient, consistent, and enjoyable alternatives that cater to the evolving preferences and lifestyles of modern consumers. For example, in February 2023, Monster Beverage Corporation reported a 2.6% increase in net sales for its energy drinks segment, reflecting the broader trend towards beverages that meet changing consumer preferences. Therefore, the rising popularity of low-alcohol and no-alcohol drinks is a significant driver in the growth of the ready-to-drink (RTD) alcoholic beverages market.

Major companies in the ready-to-drink (RTD) alcoholic beverages market are focusing on developing innovative products, such as premium ready-to-drink cocktails, to cater to the growing demand for wellness-oriented and convenient beverage options. Premium RTD cocktails are crafted with high-quality ingredients and meticulous attention to detail, offering consumers a sophisticated drinking experience similar to professionally made cocktails served at bars. For example, in October 2023, Diageo, a UK-based beverages company, introduced the Cocktail Collection, a line of premium RTD cocktails launched in the US and UK markets. These RTD cocktails are designed to provide consumers with a convenient and elevated way to enjoy premium cocktails at home, eliminating the need for mixing from scratch. The products are available in 500ml bottles, each containing five servings, and also in 100ml cans for single-serving convenience. This approach not only meets the convenience needs of modern consumers but also emphasizes quality and craftsmanship, reflecting the trend towards upscale and indulgent drinking experiences in the RTD alcoholic beverages market.

In June 2023, Coca-Cola HBC, headquartered in Switzerland and known for its beverages, acquired Brown-Forman, a US-based manufacturer of ready-to-drink alcoholic beverages, for an undisclosed sum. This acquisition bolstered Coca-Cola's portfolio in beverage markets across additional regions.

Major companies operating in the ready to drink (RTD) alcoholic beverages market are Anheuser-Busch Inbev SA, CocaCola Company, Diageo plc, Asahi Group Holdings Ltd., Kirin Holdings Company Ltd., Pernod Ricard, Molson Coors Beverage Company (TAP), Carlsberg AS, Suntory Group, Constellation Brands Inc., Brown-Forman Corporation, Campari Group, Davide Campari Milano N.V., Boston Beer Company Inc., PepsiCo Inc., La Martiniquaise, Heineken Holding N.V.'s, Krombacher Brewery, Rémy Cointreau USA Inc., Beam Suntory Inc., Mark Anthony Group Inc., Mike's Hard Lemonade Co., Bacardi Limited, Tails Cocktails.

Europe was the largest region in the ready to drink (RTD) alcoholic beverages Market in 2023. The regions covered in the ready to drink (RTD) alcoholic beverages market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the ready to drink (RTD) alcoholic beverages market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Ready-to-drink (RTD) alcoholic beverages are pre-mixed drinks that come in a ready-to-consume format, combining alcohol with mixers such as soda, juice, or other flavorings. These beverages are packaged in convenient and portable containers for easy consumption.

The main types of RTD alcoholic beverages include alcopops, cocktail pre-mixes, and bottled cocktails. Alcopops are beverages that mix spirits or malt with fruit juices, soft drinks, or sweet flavorings. They are available in various flavors, including regular and flavored varieties, and are packaged in bottles, cans, and other formats. These products are distributed through supermarkets, hypermarkets, specialty stores, convenience stores, online retailers, on-premise locations, and other retail channels. They cater to various end users, including residential consumers, retail outlets, commercial establishments, and the HORECA (Hotels, Restaurants, and Catering) sector.

The ready-to-drink alcoholic beverages market research report is one of a series of new reports that provides ready-to-drink alcoholic beverages market statistics, including ready-to-drink alcoholic beverages industry global market size, regional shares, competitors with a ready-to-drink alcoholic beverages market share, detailed ready-to-drink alcoholic beverages market segments, market trends, and opportunities, and any further data you may need to thrive in the ready-to-drink alcoholic beverages industry. This ready-to-drink alcoholic beverages market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The ready-to-drink (RTD) alcoholic beverages market consists of sales of flavored malt beverages, hard seltzers, cocktails, wine-based drinks, canned cocktails, and spirit-based drinks. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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