Ready to Drink (RTD) Alcoholic Beverages Market Report 2026

The ready to drink (RTD) alcoholic beverages market size has grown strongly in recent years. It will grow from $25.17 billion in 2025 to $27.42 billion in 2026 at a compound annual growth rate (CAGR) of 8.9%. The growth in the historic period can be attributed to urban lifestyle changes, growth of convenience-driven alcohol consumption, expansion of canned beverage formats, rising popularity of flavored alcoholic drinks, strong retail distribution networks.

The ready to drink (RTD) alcoholic beverages market size is expected to see strong growth in the next few years. It will grow to $38.45 billion in 2030 at a compound annual growth rate (CAGR) of 8.8%. The growth in the forecast period can be attributed to increasing demand for premiumization in rtd beverages, expansion of e-commerce alcohol sales, rising focus on sustainable alcohol packaging, growing innovation in flavor combinations, increasing consumption among younger demographics. Major trends in the forecast period include rising popularity of low-alcohol and flavored rtd options, expansion of premium and craft rtd alcoholic beverages, growing demand for convenient on-the-go packaging, increased focus on sustainable packaging materials, enhanced product differentiation through branding and flavors.

The growing popularity of low-alcohol and no-alcohol drinks is expected to propel the growth of the ready-to-drink (RTD) alcoholic beverage market going forward. Low-alcohol and no-alcohol drinks are beverages that contain little to no alcohol, appealing to consumers who seek to reduce or eliminate alcohol consumption. This trend is driven by rising awareness of health risks associated with alcohol intake, the expansion of the mindful drinking movement, and increasing cultural acceptance of sober or moderation-focused socializing. RTD alcoholic beverages support this shift by offering convenient, consistent, and enjoyable options that align with modern lifestyles and evolving consumer preferences. For instance, in February 2024, according to Monster Beverage Corporation, a US-based beverage company, net sales for the fourth quarter of 2023 increased by 14.4% to $1.73 billion, up from $1.51 billion in the same period of the previous year. Therefore, the growing popularity of low-alcohol and no-alcohol drinks is driving the growth of the ready-to-drink (RTD) alcoholic beverages market.

Major companies in the ready-to-drink (RTD) alcoholic beverages market are focusing on developing innovative products, such as premium ready-to-drink cocktails, to cater to the growing demand for wellness-oriented and convenient beverage options. Premium RTD cocktails are crafted with high-quality ingredients and meticulous attention to detail, offering consumers a sophisticated drinking experience similar to professionally made cocktails served at bars. For example, in October 2023, Diageo, a UK-based beverages company, introduced the Cocktail Collection, a line of premium RTD cocktails launched in the US and UK markets. These RTD cocktails are designed to provide consumers with a convenient and elevated way to enjoy premium cocktails at home, eliminating the need for mixing from scratch. The products are available in 500ml bottles, each containing five servings, and also in 100ml cans for single-serving convenience. This approach not only meets the convenience needs of modern consumers but also emphasizes quality and craftsmanship, reflecting the trend towards upscale and indulgent drinking experiences in the RTD alcoholic beverages market.

In June 2023, Coca-Cola HBC, headquartered in Switzerland and known for its beverages, acquired Brown-Forman, a US-based manufacturer of ready-to-drink alcoholic beverages, for an undisclosed sum. This acquisition bolstered Coca-Cola's portfolio in beverage markets across additional regions.

Major companies operating in the ready to drink (RTD) alcoholic beverages market are Anheuser-Busch InBev SA, Coca-Cola Company, Diageo plc, Asahi Group Holdings Ltd., Kirin Holdings Company Ltd., Pernod Ricard, Molson Coors Beverage Company, Carlsberg AS, Suntory Group, Constellation Brands Inc., Brown-Forman Corporation, Campari Group, Davide Campari Milano N.V., Boston Beer Company Inc., PepsiCo Inc., La Martiniquaise, Heineken Holding N.V., Cutwater Spirits, Rémy Cointreau USA Inc., Beam Suntory Inc., Mark Anthony Group Inc., Mike's Hard Lemonade Co., Bacardi Limited, Tails Cocktails.

Europe was the largest region in the ready to drink (RTD) alcoholic beverages Market in 2025. The regions covered in the ready to drink (RTD) alcoholic beverages market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the ready to drink (RTD) alcoholic beverages market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The ready-to-drink (RTD) alcoholic beverages market consists of sales of flavored malt beverages, hard seltzers, cocktails, wine-based drinks, canned cocktails, and spirit-based drinks. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.