Retail Media Networks Market Report 2026

The retail media networks market size has grown strongly in recent years. It will grow from $23.96 billion in 2025 to $26.23 billion in 2026 at a compound annual growth rate (CAGR) of 9.5%. The growth in the historic period can be attributed to growth of e-commerce platforms, increasing digital ad spend, early adoption of loyalty programs, rising demand for targeted marketing, expansion of retail e-commerce websites.

The retail media networks market size is expected to see strong growth in the next few years. It will grow to $37.76 billion in 2030 at a compound annual growth rate (CAGR) of 9.5%. The growth in the forecast period can be attributed to advancements in ai-driven ad personalization, integration of omnichannel retail strategies, growth of mobile commerce, increasing investment in retail tech solutions, rising demand for data-driven marketing insights. Major trends in the forecast period include personalized advertising strategies, shopper data analytics optimization, omnichannel retail engagement, programmatic advertising adoption, retailer-brand partnership expansion.

The expansion of the media and entertainment sector is anticipated to drive the growth of the retail media networks market in the coming years. This sector involves the creation, production, and distribution of a wide range of content, including audio, visual, and interactive media, aimed at entertaining, informing, and engaging audiences across multiple platforms and channels. Retail media networks are leveraged within the media and entertainment industry to increase brand visibility, reach targeted audience segments, and optimize advertising strategies by embedding promotional content seamlessly into retail settings. For example, in January 2025, the British Association for Screen Entertainment (BASE), a UK-based representative of the home entertainment industry, reported that the total UK media and entertainment industry was valued at $40 billion in 2024, covering cinema, games, music, pay-TV/home entertainment, and transactional media. Consequently, the continued growth of the media and entertainment sector is expected to support the expansion of the retail media networks market.

Major companies operating in the retail media network market are increasingly emphasizing the development of advanced, integrated advertising technologies to enhance their competitive edge and tackle market fragmentation. Integrated advertising technologies are unified digital platforms that merge data, ad buying, targeting, measurement, and optimization tools to manage and deliver advertising campaigns efficiently across multiple channels and touchpoints. For example, in September 2023, Criteo S.A., a France-based advertising firm, introduced Commerce Max DSP, offering brands and agencies a single point of access to retail media inventory both onsite and across multiple retailers, along with a suite of retail media solutions aimed at driving commerce outcomes across the open internet. The platform helps mitigate fragmentation in the retail media landscape by enabling streamlined campaign planning, execution, and measurement across varied retail environments. By utilizing data-driven insights and automation, Commerce Max DSP improves targeting precision and boosts return on ad spend for advertisers.

In March 2023, Criteo S.A., a France-based provider of commerce media and retail advertising technology solutions, acquired Brandcrush for an undisclosed sum. This acquisition allowed Criteo to accelerate its omnichannel retail media capabilities by incorporating Brandcrush’s platform for buying and selling retail media, including offline media channels, into its commerce media ecosystem, strengthening its capacity to deliver comprehensive retail advertising solutions. Brandcrush Pty Ltd is an Australia-based provider of omnichannel retail media technology that enables advertisers and retailers to transact media across both online and offline channels.

Major companies operating in the retail media networks market are Walmart Inc., Amazon.com Inc., Google LLC, Home Depot Product Authority LLC, The Kroger Co, Verizon Communications Inc., Alibaba Group Holding Limited, Walgreens Boots Alliance Inc., Target Brands Inc., Lowe's Companies Inc., Carrefour SA, Tesco PLC, Best Buy Co Inc., Inter IKEA Systems B.V., Macy's Inc., Wakefern Food Corp, METRO Inc., Wayfair LLC, Ulta Beauty Inc., eBay Inc., Petco Animal Supplies Inc., Maplebear Inc., Criteo Corporation, dunnhumby Ltd, CitrusAd Pty Ltd, Amobee Inc.

North America was the largest region in the retail media networks market in 2025. The regions covered in the retail media networks market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the retail media networks market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The retail media networks market includes revenues earned by entities by providing on-site media, off-site media, digital incentives, chat-based media, influencer marketing, and in-store media. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.