Rural Activities Market Report 2026

The rural activities market size has grown strongly in recent years. It will grow from $2.49 trillion in 2025 to $2.66 trillion in 2026 at a compound annual growth rate (CAGR) of 6.9%. The growth in the historic period can be attributed to traditional agricultural dependence, community heritage preservation, long-term reliance on natural resource extraction, limited mechanization in rural sectors, early rural development programs.

The rural activities market size is expected to see strong growth in the next few years. It will grow to $3.53 trillion in 2030 at a compound annual growth rate (CAGR) of 7.3%. The growth in the forecast period can be attributed to increasing demand for sustainable land use, expansion of rural tourism, growing interest in local and organic products, rising investment in rural infrastructure, shift toward diversified rural economic activities. Major trends in the forecast period include growth in community-led conservation programs, expansion of rural tourism and cultural heritage activities, increasing adoption of modern farming and ranching practices, rising demand for local craft, food, and resource-based industries, strengthening of rural skill development and training initiatives.

Rising drone adoption is expected to drive the growth of the rural activities market in the coming years. A drone is an unmanned aerial vehicle that collects aerial data and performs targeted tasks without the need for an onboard human pilot. Drone adoption is increasing due to growing demand for precision agriculture, which allows farmers to accurately monitor crops, optimize resource usage, and enhance yields. Rural activities benefit from drone adoption by improving land management and agricultural productivity through real-time aerial insights and efficient spraying operations. For example, in August 2025, according to Farmonaut, an India-based satellite agriculture platform, more than 70% of large farms worldwide are projected to utilize drones for field monitoring and precision management, resulting in notable efficiency and yield improvements. Therefore, rising drone adoption is contributing to the growth of the rural activities market.

Prominent companies operating in the rural activities market are focused on the development and transformation of rural healthcare services, as exemplified by OCHIN Epic, to better serve rural populations. OCHIN Epic represents a fully hosted and customized instance of Epic practice management and electronic health record (EHR) solutions. For instance, in October 2023, OCHIN Inc., a non-profit healthcare company based in the US, introduced OCHIN Epic, an EHR service tailored for rural hospitals. This specialized offering is rooted in a one-patient, one-record model designed to enhance patient health by optimizing efficiencies and fostering community connections. It aids healthcare teams in managing and coordinating patient care, streamlining clinical workflows, and ultimately improving the health of rural and medically underserved communities across the nation.

In January 2025, Green Agrevolution Pvt. Ltd. (DeHaat), an India-based agritech company providing end-to-end agricultural solutions including farm advisory, input supply, and market linkages, acquired Occipital Labs Pvt. Ltd. (AgriCentral) for an undisclosed amount. Through this acquisition, DeHaat aims to strengthen its digital advisory capabilities and offer more data-driven solutions to farmers. AgriCentral is an India-based digital platform that provides real-time farm advisory, weather updates, and market insights to farmers.

Major companies operating in the rural activities market are Land O'Lakes Inc., Nippon Suisan Kaisha Ltd., Maruha Nichiro Corporation, Olam International, Resolute Forest Products Inc., Rayonier Inc., Weyerhaeuser Company, Stora Enso Oyj, PotlatchDeltic Corporation, CELULOSA ARAUCO Y CONSTITUCIÓN S.A., Deere & Company, CNH Industrial N.V., Mahindra & Mahindra Limited, AGCO Corporation, Vermeer Corporation, CLAAS KGaA mbH, Kubota Tractor Corporation, Massey Ferguson Limited, JCB Limited, Argo Tractors S.p.A., Valtra Oy, Zetor Tractors a.s, McCormick Tractors, New Holland Agriculture, KIOTI Tractor, Farmtrac Tractors Europe sp. Z o.o., Sonalika International Tractors Limited, Tractors and Farm Equipment Limited, Kuhn Group, Amazone Landtechnik GmbH & Co. KG, Andreas Stihl AG & Co. KG, Husqvarna Group, Simplicity Manufacturing LLC, AriensCo, Escorts Limited, Yanmar Co. Ltd., Agri-Fab Products Company.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs on equipment, tools, and forestry or agricultural machinery have raised operational costs for rural activities, especially in regions that rely heavily on imported hardware and technology for farming, logging, and wildlife management. Forestry and logging services and agricultural support operations are the most affected due to higher input dependency, particularly across Asia-Pacific and Latin America. However, tariffs have also incentivized domestic manufacturing and local service development, creating opportunities for regional suppliers and reducing long-term import reliance.

The rural activities market research report is one of a series of new reports that provides rural activities market statistics, including rural activities industry global market size, regional shares, competitors with a rural activities market share, detailed rural activities market segments, market trends and opportunities, and any further data you may need to thrive in the rural activities industry. This rural activities market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Rural activities encompass wildlife management, farming, and ranching, along with related historical, scientific research, cultural, and natural activities and attractions. These activities play a crucial role in sustaining livelihoods, preserving local traditions, and encouraging community development.

The primary categories of rural activities involve fishing, hunting, trapping, forestry and logging, agriculture, and forestry services. Fishing is the formal process of capturing wild fish and other aquatic creatures from bodies of water. The offerings in this field encompass hardware, software, and services, with applications spanning agriculture, forestry, and various other uses.Asia-Pacific was the largest region in the rural activities market in 2025. North America was the second-largest region in the rural activities market. The regions covered in the rural activities market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the rural activities market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The rural activities market consists of revenues earned by entities that undertake rural activities such as fishing (including commercial aquaculture) of finfish, shellfish, bluefish, eels, salmon, tuna, clams, crabs, lobsters, mussels, oysters, shrimp, frogs, sea urchins, and turtles; commercial hunting, operating commercial game preserves, such as game retreats and operating hunting preserves; produce or harvest forestry products and logs and are involved in growing, cutting and transporting timber, operations of the timber tract, growing trees for reforestation and collecting forest products such as gums, barks and fibers; dairy herd improvement activities, livestock spraying and sheep dipping and shearing, and/or perform support activities related to timber production, wood technology, forestry economics and marketing, forest protection, aerial crop dusting, farm management services, cotton ginning, planting crops, and vineyard cultivation services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.