Saudi Arabia Prepaid Card and Digital Wallet Business and Investment Opportunities Databook - Market Size and Forecast, Consumer Attitude & Behaviour, Retail Spend - Q1 2024 Update

According to the publisher, the prepaid card market (value terms) in Saudi Arabia increased at a CAGR of 6.8% during 2019-2023. Over the forecast period of 2024 to 2028, the market is expected to record a CAGR of 8.8%, increasing from US$7.31 billion in 2023 to reach US$11.30 billion by 2028.

The booming fintech market, coupled with the rising adoption of digital payment methods, is expected to support the growth of the prepaid card industry in Saudi Arabia in 2024. Firms are entering into strategic partnerships to launch new prepaid card solutions catering to the demands of different consumer demographics. The trend is projected to gain further momentum in the Kingdom of Saudi Arabia.

With the market poised for a strong growth trajectory over the medium term, regional players are also seeking to build a presence in the Kingdom's prepaid card industry. This will further drive the competitive landscape and innovation in the sector. Overall, the publisher maintains a positive growth outlook for the prepaid card market in Saudi Arabia over the next three to four years.

New product launches, in partnership with Mastercard, aiding the competitive landscape in Saudi Arabia

Amid the rising adoption of prepaid payment instruments across Saudi Arabia, firms are entering into strategic collaborations to launch new products in the market. This trend, expected to gain further momentum in 2024, is aiding the competitive landscape in the Kingdom’s prepaid card market.

• Tiqmo, in January 2024, entered into a strategic partnership with Mastercard to issue prepaid cards to its users in the Kingdom. Founded in 2020, Tiqmo aims to drive the Kingdom's digital transformation objectives, which include creating a 70% cashless society by 2030.
• Mastercard, in October 2024, also collaborated with the Saudi National Bank to launch the UEFA Champions League card portfolio. It is the first-of-its-kind solution launched in the Kingdom, which offers cashback prepaid cards without an annual fee. The prepaid card, notably, offers special discounts at global partner outlets.

Going forward, the publisher expects more fintech and traditional financial services firms to partner with Mastercard and Visa, to issue innovative prepaid card solutions in the Kingdom. This will aid the competitive landscape and market growth over the next three to four years.

Saudi fintech firms are scaling their business across the region with the launch of a card issuance service

The growing demand for digital payment solutions is creating growth opportunities for fintech firms that are seeking to diversify their revenue streams. With the Kingdom, coupled with other markets across the region, progressing towards a card-based economy, fintech firms are entering into the prepaid card issuance vertical.

• PayTabs Group, based in Saudi Arabia, expanded into the card issuance sector with the launch of PayTabs Issuance in November 2023. The entry into the new business vertical is a strategic move to expand and scale the firm’s business across the region. This service enables banks, retailers, and big corporations to create customized Visa, MasterCard, debit cards, and other local cards in various currencies. The service is designed to handle every aspect of card issuance, offering a wide range of services such as generating virtual cards, personalization, co-branding, and additional features like reward and loyalty programs.The presence in the card issuance vertical will further strengthen the firm’s position across the Middle East and Africa region, while also aiding revenue growth for the business over the medium term.

Regional players are entering the Kingdom with their super app and prepaid card offerings

With the digital payments market projected to grow at a significant rate over the medium term, regional players are entering the Kingdom’s prepaid card industry with their product offerings.

• Yalla, one of the leading fintech firms in Egypt, revealed that is entering the market in Saudi Arabia. As part of its expansion in the Kingdom, the firm entered into strategic collaborations with leading financial organizations like Alinma Bank and Digital Pay. Yalla seeks to launch the super app and prepaid card solution, catering to the rising demand for such services across the Kingdom.
• Yalla is set to provide a range of electronic payment solutions in Saudi Arabia. These services will cover financial transactions, bill payments, and online shopping. Furthermore, the firm will introduce Yalla Business solutions designed for businesses and merchants. This will empower them to accept payments, engage in online sales, and facilitate electronic salary payments using Yalla Cards.

The firm, in Egypt, has a strong user base of 2 million and has processed more than seven million transactions. Yalla, in 2024, aims to attract one million users to its platform in Saudi Arabia. The firm's expansion in Saudi Arabia will largely benefit the Egyptian diaspora living in the region. There are more than 1.47 million Egyptians living in the Kingdom, as per the report from the Saudi General Authority for Statistics. The availability of Yalla is, therefore, expected to simplify remittances for the Egyptian diaspora. This will also aid the growth of Yalla over the medium term.

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Saudi Arabia. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.

• Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card and digital wallet industry.
• Digital wallet segments: Provides value, volume and average value per transaction across 5 key spend categories in digital wallet. This includes retail, travel, entertainment and gaming, restaurant, and recharge and bill payment.
• Open loop and closed loop prepaid cards: market estimates and forecasts to assess opportunities 12 open loop and closed loop prepaid market segments. Details four essential KPIs - number of cards in circulation, number of transactions, load value, and value of transactions.
• Virtual Prepaid Cards: Provides transaction value analysis across 12 key prepaid card catergories for Virtual Prepaid Cards.
• Detailed Market Share Analysis by Key Players in the Prepaid Card Market.
• Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level.
• Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.

Scope

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Saudi Arabia. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.

Saudi Arabia Prepaid Payment Instrument Market Size and Forecast

• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction

Saudi Arabia Digital Wallet Market Size and Forecast

• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction

Saudi Arabia Digital Wallet Market Size and Forecast by Key Segments

• Retail Shopping (Value, Volume, Avg. Value)
• Travel (Value, Volume, Avg. Value)
• Entertainment and Gaming (Value, Volume, Avg. Value)
• Restaurant (Value, Volume, Avg. Value)
• Recharge and Bill Payment (Value, Volume, Avg. Value)

Saudi Arabia Digital Wallet Spend by Key Retail Categories

• Food and Grocery
• Health and Beauty Products
• Apparel and Foot Wear
• Books,Music and Video
• Consumer Electronics
• Pharmacy and Wellness
• Gas Stations
• Restaurants and Bars
• Toys, Kids and Baby Products
• Services
• Other Categories

Saudi Arabia Prepaid Card Industry Market Attractiveness

• Load Value Trend Analysis
• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Market Share Analysis by Functional Attributes - Open Loop vs. Closed Loop

Saudi Arabia Open Loop Prepaid Card Future Growth Dynamics

• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Saudi Arabia Closed Loop Prepaid Card Future Growth Dynamics

• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction
• Number of Cards

Saudi Arabia Prepaid Card Market Share by Key Players

• General Purpose Prepaid Cards
• Business and Administrative Expense Prepaid Cards
• Travel Forex Prepaid Cards
• Meal Prepaid Cards

Saudi Arabia Prepaid Card Consumer Usage Trends

• By Age Group
• By Income Group
• By Gender

Saudi Arabia Prepaid Card Spend by Key Retail Categories

• Food and Grocery
• Health and Beauty Products
• Apparel and Foot Wear
• Books,Music and Video
• Consumer Electronics
• Pharmacy and Wellness
• Gas Stations
• Restaurants and Bars
• Toys, Kids and Baby Products
• Services
• Other Categories

Saudi Arabia General Purpose Prepaid Card Market Size and Forecast

Saudi Arabia Gift Card Market Size and Forecast

Gift Card Market Size and Forecast by Functional Attribute

• By Open Loop Gift Card
• By Closed Loop Gift Card

Gift Card Market Size and Forecast by Consumer Segments

• By Retail Consumer Segment
• By Corporate Consumer Segment

Gift Card Market Share Analysis by Retail Categories

Gift Card Market Share Analysis by Gifting Occasion

Gift Card Market Share Analysis by Purchase Location

Saudi Arabia Entertainment and Gaming Prepaid Card Market Size and Forecast

Saudi Arabia Teen and Campus Prepaid Card Market Size and Forecast

Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute

• By Open Loop Teen and Campus Prepaid Card
• By Closed Loop Teen and Campus Prepaid Card

Saudi Arabia Business and Administrative Expense Prepaid Card Market Size and Forecast

Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments

• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Saudi Arabia Payroll Prepaid Card Market Size and Forecast

Payroll Prepaid Card Market Size and Forecast by Consumer Segments

• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Saudi Arabia Meal Prepaid Card Market Size and Forecast

Meal Prepaid Card Market Size and Forecast by Consumer Segments

• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Saudi Arabia Travel Forex Prepaid Card Market Size and Forecast

Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments

• By Retail
• By Small Scale Business Segment
• By Mid-Tier Business Segment
• By Enterprise Business Segment
• By Government Segment

Saudi Arabia Transit and Tolls Prepaid Card Market Size and Forecast

Saudi Arabia Healthcare and Wellness Prepaid Card Market Size and Forecast

Saudi Arabia Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast

Saudi Arabia Fuel Prepaid Cards Market Size and Forecast

Saudi Arabia Utilities, and Other Prepaid Cards Market Size and Forecast

Saudi Arabia Virtual Prepaid Card Industry Market Attractiveness

• Transaction Value Trend Analysis
• Transaction Volume Trend Analysis
• Average Value per Transaction

Saudi Arabia Virtual Prepaid Card Market Size and Future Growth Dynamics by Key Categories

• General Purpose Prepaid Cards
• Gift Cards
• Entertainment and Gaming Prepaid Cards
• Teen and Campus Prepaid Cards
• Business and Administrative Expense Prepaid Cards
• Payroll Prepaid Cards
• Meal Prepaid Cards
• Travel Forex Prepaid Cards
• Transit and Trolls Prepaid Cards
• Social Security and Other Government Benefit Programs Prepaid Cards
• Fuel Prepaid Cards
• Utilities and Other Prepaid Cards

Reasons to buy

• In-depth understanding of prepaid card and digital wallet market dynamics: Understand market opportunity, industry dynamics, key trends and drivers across 75+ market segments and sub-segments of prepaid payment instrument,Prepaid Card, Digital Wallet and Virtual Prepaid Card in Saudi Arabia.
• Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Transaction Value, Transaction Volume, and Average Value Per Transaction.
• Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid card and digital wallet strategy; assess market specific key trends, drivers and risks in the industry.
• Detailed analysis of market share by key players across key Prepaid Card Categories.
• Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards, virtual prepaid cards and digital wallets.