The scooter market size is expected to see strong growth in the next few years. It will grow to $109.45 billion in 2030 at a compound annual growth rate (CAGR) of 6.9%. The growth in the forecast period can be attributed to increasing electrification of personal transport, expansion of smart city mobility programs, rising demand for connected vehicles, growing investments in battery innovation, increasing adoption of shared mobility services. Major trends in the forecast period include rising adoption of electric scooters, growing demand for urban micro-mobility solutions, expansion of shared scooter platforms, increasing focus on lightweight vehicle design, enhanced integration of smart connectivity features.
The growth of urbanization is expected to drive the scooter market in the coming years. Urbanization is the process in which a growing share of the population resides in cities and towns rather than rural areas, involving the expansion of urban populations and infrastructure. Increasing urbanization is largely driven by people moving to cities in search of better employment opportunities and improved living standards compared to rural regions. Scooters support urbanization by providing quick and cost-effective personal mobility within cities, helping commuters travel efficiently to workplaces and markets and enabling residents to live farther from congested city centers while maintaining access to urban amenities. For example, in 2024, according to the World Bank, a U.S.-based multilateral financial institution, the urban population represented 57% of the global population in 2023 and increased to 58% in 2024. Consequently, rising urbanization is fueling the growth of the scooter market.
Leading companies operating in the scooter market are introducing innovative products equipped with advanced technologies, such as auto-balancing technology, to strengthen their competitive position. Auto-balancing technology refers to a self-stabilizing system that enables scooters to maintain balance automatically, ensuring a smoother and more stable riding experience. For instance, in January 2023, Liger Mobility, an India-based motor vehicle manufacturing company, launched the Liger X and Liger X+, the world’s first self-balancing electric scooters. These models feature patented AutoBalancing technology that provides automatic balance at low speeds, improving rider safety, comfort, and convenience.
In September 2023, Bird, a U.S.-based provider of electric scooters and shared micromobility services, acquired Spin for an undisclosed amount. Through this acquisition, Bird aims to reinforce its leadership position in the North American market and broaden its micromobility service portfolio across major urban areas. Spin is a U.S.-based company offering shared electric scooters and micromobility solutions.
Major companies operating in the scooter market report include Yadea Technology Group Co. Ltd., Ninebot Limited, Neutron Holdings Inc., Bird Rides Inc., Honda Motor Co. Ltd., Yamaha Motor Pvt. Ltd., Piaggio & C SpA, Suzuki Motor Corporation, Hero MotoCorp Ltd., Bajaj Auto Ltd., TVS Motor Company Ltd., Mahindra & Mahindra Ltd., Kawasaki Heavy Industries Ltd., Sanyang Motor Co. Ltd., Gogoro Inc., NIU Technologies, Segway Inc., Razor USA LLC, Okinawa Autotech Pvt. Ltd., Ather Energy Pvt. Ltd., Ampere Electric Vehicles Pvt Ltd., Ola Electric Mobility Pvt. Ltd., Zhongneng Vehicle Group Co. Ltd., Baotian Motorcycle Industrial Co. Ltd., Bashan Motorcycle Manufacturing Co. Ltd.
Asia-Pacific was the largest region in the scooter market in 2025. Asia-Pacific is expected to be the fastest-growing region in the scooter market report during the forecast period. The regions covered in the scooter market report include Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the scooter market report include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The scooter market consists of sales of electric scooters, balancing scooters, e-scooters, and motor cycles. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Scooter Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses scooter market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for scooter? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The scooter market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Product Type: Electric Scooters; Gas Scooters; Kick Scooters2) By Application: Commercial; Individual
3) By Engine Capacity: Low-Speed; Medium-Speed; High-Speed
Subsegments:
1) By Electric Scooters: Lithium-Ion Battery Electric Scooters; Lead-Acid Battery Electric Scooters; High-Speed Electric Scooters; Foldable Electric Scooters; Off-Road Electric Scooters2) By Gas Scooters: 50cc Gas Scooters; 150cc Gas Scooters; Heavy-Duty Gas Scooters; Retro Gas Scooters
3) By Kick Scooters: Adult Kick Scooters; Kids Kick Scooters; Folding Kick Scooters; Stunt Kick Scooters
Companies Mentioned: Yadea Technology Group Co. Ltd.; Ninebot Limited; Neutron Holdings Inc.; Bird Rides Inc.; Honda Motor Co. Ltd.; Yamaha Motor Pvt. Ltd.; Piaggio & C SpA; Suzuki Motor Corporation; Hero MotoCorp Ltd.; Bajaj Auto Ltd.; TVS Motor Company Ltd.; Mahindra & Mahindra Ltd.; Kawasaki Heavy Industries Ltd.; Sanyang Motor Co. Ltd.; Gogoro Inc.; NIU Technologies; Segway Inc.; Razor USA LLC; Okinawa Autotech Pvt. Ltd.; Ather Energy Pvt. Ltd.; Ampere Electric Vehicles Pvt Ltd.; Ola Electric Mobility Pvt. Ltd.; Zhongneng Vehicle Group Co. Ltd.; Baotian Motorcycle Industrial Co. Ltd.; Bashan Motorcycle Manufacturing Co. Ltd.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Scooter market report include:- Yadea Technology Group Co. Ltd.
- Ninebot Limited
- Neutron Holdings Inc.
- Bird Rides Inc.
- Honda Motor Co. Ltd.
- Yamaha Motor Pvt. Ltd.
- Piaggio & C SpA
- Suzuki Motor Corporation
- Hero MotoCorp Ltd.
- Bajaj Auto Ltd.
- TVS Motor Company Ltd.
- Mahindra & Mahindra Ltd.
- Kawasaki Heavy Industries Ltd.
- Sanyang Motor Co. Ltd.
- Gogoro Inc.
- NIU Technologies
- Segway Inc.
- Razor USA LLC
- Okinawa Autotech Pvt. Ltd.
- Ather Energy Pvt. Ltd.
- Ampere Electric Vehicles Pvt Ltd.
- Ola Electric Mobility Pvt. Ltd.
- Zhongneng Vehicle Group Co. Ltd.
- Baotian Motorcycle Industrial Co. Ltd.
- Bashan Motorcycle Manufacturing Co. Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 83.68 Billion |
| Forecasted Market Value ( USD | $ 109.45 Billion |
| Compound Annual Growth Rate | 6.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 26 |


