Shaving Preparations Global Market Report 2024

The shaving preparations market size has grown rapidly in recent years. It will grow from $0.98 billion in 2023 to $1.09 billion in 2024 at a compound annual growth rate (CAGR) of 11.4%. The growth observed during the historical period can be attributed to factors such as evolving grooming trends, innovations in razors and blades, increased consumer education, and a heightened focus on health and hygiene in shaving practices.

The shaving preparations market size is expected to see rapid growth in the next few years. It will grow to $1.67 billion in 2028 at a compound annual growth rate (CAGR) of 11.3%. The anticipated growth in the forecast period can be attributed to several factors, including the continued expansion of men's grooming products, the demand for natural and organic shaving products, the increasing popularity of e-commerce and direct-to-consumer (DTC) sales channels, and the growing emphasis on customization and personalization in the industry. Major trends expected in the forecast period include the development of gender-neutral shaving products, the adoption of sustainable packaging practices, the introduction of multi-functional shaving products, and the rise of shaving subscription services.

The growth of the shaving preparations market is being fueled by the increasing adoption of self-grooming and personal care products. Men and women are well-informed about hair removal methods through advertisements and social media, leading to extensive use of hair removal products. Furthermore, the introduction of sensitive razors and shaving creams that are cost-effective, cause less irritation, soften the beard, leave the skin smooth and moisturized, and help reduce cuts during shaving has boosted the market. For example, in 2020, 2.2 million Americans were estimated to use shaving cream or gel 14 or more times a week, according to data from the U.S. Census Bureau and Simmons National Consumer Survey (NHCS).

The primary product categories of shaving preparations include shave foams, shaving creams, shaving lotions, shaving waxes, and shaving gels. These products are available through various sales channels, including beauty and drug stores, branded and specialty outlets, online retailers, convenience stores, and other retail channels. The end-users for shaving preparations include both salons and individuals for personal use.

The shaving preparations market research report is one of a series of new reports that provides shaving preparations market statistics, including shaving preparations industry global market size, regional shares, competitors with a shaving preparations market share, detailed shaving preparations market segments, market trends and opportunities, and any further data you may need to thrive in the shaving preparations industry. These shaving preparations market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The growth of e-commerce is expected to drive the shaving preparations market. E-commerce, which involves buying and selling goods and services over the internet, has made shaving preparations easily accessible to a global audience. Consumers can conveniently browse and purchase products from anywhere with an internet connection, expanding the market reach for shaving preparation brands. For instance, in the second quarter of 2023, e-commerce estimates increased by 7.5%, while overall retail sales rose by 0.6%, accounting for 15.4% of all sales, as reported by the United States Census Bureau.

Global cosmetic and personal-care product suppliers are dealing with an uncertain regulatory environment. Product and consumer safety are paramount concerns for manufacturers, with strict enforcement of regulations like the U.S. Food and Drug Administration (FDA). Compliance with the Food, Drug, and Cosmetic Act (FD&C Act) is essential for personal care product manufacturers, and all ingredients must meet the requirements of the law while ensuring consumer safety. These regulations on ingredients pose challenges to the growth of the shaving preparations market.

A notable trend in the shaving preparations market is the launch of facial shaving cream for women. Women are increasingly using facial shaving cream to reduce the appearance of hair over time. For example, Skinny Confidential introduced The Hot Shave Cream, a facial shaving cream for women in March 2022. This buttery cream is formulated with nourishing and hydrating ingredients to soothe and smoothen the skin, and it is complemented by The Hot Shave Razor, a refillable razor designed for gentle removal of unwanted facial hair and peach fuzz.

Major companies in the shaving preparations market are diversifying their product offerings, such as bundle collections, to enhance profitability. Shaving bundle collections consist of multiple shaving products packaged together for convenience, often offered as gift sets. For instance, Pacific Shaving Company launched the ShaveWithPurpose collection in September 2021. This product line aims to provide a unique shaving experience while supporting the community. The shaving creams are made in the USA using natural and safe ingredients, free from animal products, and are available in a mix-and-match six-pack.

In November 2021, Edgewell Personal Care Company acquired Billie Inc. for $310 million, adding another brand portfolio to its business and pursuing significant growth opportunities. Billie Inc. is an American wellness company offering shaving supplies and body products.

Major companies operating in the shaving preparations market include Procter & Gamble Company, L'Oréal SA, Gillette Company, Johnson & Johnson, Colgate-Palmolive Company, Energizer Holdings Inc., Godrej & Boyce Mfg. Co. Ltd., Beiersdorf AG, Unilever PLC, Perio Inc., Super-Max Limited, Taylor of Old Bond Street, Ahava Dead Sea Laboratories Limited, VI-John Group, Avon Products Inc., Shiseido Company Limited, Estee Lauder Companies Inc., Biotherm International, Pierre Fabre Dermo-Cosmetique USA Inc., Mary Kay Inc., Roger & Gallet SA, Bulldog Skincare Limited, Lush Fresh Handmade Cosmetics, Acqua di Parma, Crown Shaving Co., Triumph & Disaster Limited, Anthony Brands LLC., The Art of Shaving LLC., Baxter of California, Bluebeard’s Revenge, Caswell-Massey, Dollar Shave Club Inc., Beauty Planet AB

Asia-Pacific was the largest region in the shaving preparations market in 2023. Western Europe was the second-largest region in the global shaving preparations market. The regions covered in the shaving preparations market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the shaving preparations market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The shaving preparations market consists of the sales of shaving oils, soaps, beard creams, and balms. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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