Shaving Preparations Market Report 2026

The shaving preparations market size has grown rapidly in recent years. It will grow from $0.89 billion in 2025 to $1.01 billion in 2026 at a compound annual growth rate (CAGR) of 13.9%. The growth in the historic period can be attributed to growth of male grooming habits, expansion of personal care industry, availability of mass market shaving products, rising urban population, widespread use of disposable razors.

The shaving preparations market size is expected to see rapid growth in the next few years. It will grow to $1.77 billion in 2030 at a compound annual growth rate (CAGR) of 15.1%. The growth in the forecast period can be attributed to growth of premium grooming brands, increasing skincare awareness, demand for multifunctional shaving products, expansion of e commerce grooming sales, innovation in skin friendly formulations. Major trends in the forecast period include rising demand for sensitive skin formulations, growing preference for natural and organic ingredients, expansion of premium grooming products, increasing adoption of gel and foam based products, focus on skin nourishment and irritation reduction.

The increasing adoption of self-grooming and personal care products is driving the growth of the shaving preparations market. Through advertisements and social media blogs, both men and women are becoming more aware of how to remove body hair, leading to extensive use of hair removal products. Additionally, the introduction of sensitive razors and shaving creams that are affordable, cause less irritation, soften the beard, leave the skin smooth and moisturized, and reduce cuts while shaving, further supports this trend. For example, in September 2024, the Australian Bureau of Statistics, an Australian government agency, reported that during late spring and summer 2023-24, approximately 38.1% of individuals aged 15 and older used sunscreen with an SPF of 30 or higher on most days. Therefore, the growing demand for self-grooming products is contributing to the expansion of the shaving preparations market.

Major companies in the shaving preparations market are introducing innovative product lines, such as bundle collections, to enhance their profitability. A shaving bundle collection consists of a set of shaving products packaged together for convenience, often marketed as gift sets. For example, in September 2023, Gillette, a US-based manufacturing company, launched a new shaving range specifically designed for men's intimate areas. This range includes a trimmer, razor, and shaving products formulated for sensitive skin. The Intimate line features the Gillette Intimate Trimmer i5, which is touted as the brand's first intimate hair trimmer, designed to provide a gentle shave. Additionally, the intimate razor is designed to reduce irritation, while the intimate shaving cream + cleanser acts as a protective lubricant.

In July 2023, Foundry, a US-based brand platform focused on acquiring, nurturing, and scaling online brands, acquired the men’s personal care business from Blu Atlas for an undisclosed amount. This acquisition enables Foundry to expand its men’s grooming and personal care portfolio by integrating Blu Atlas’s direct-to-consumer skincare, haircare, and fragrance offerings into its existing brand lineup. Blu Atlas is a US-based men’s personal care company that produces shaving preparations, including shaving cream and related grooming products.

Major companies operating in the shaving preparations market are Procter & Gamble Company, Gillette Company, Unilever plc, Beiersdorf AG, Colgate-Palmolive Company, Godrej & Boyce Mfg. Co. Ltd., Energizer Holdings Inc., VI-John Group, Super-Max Limited, Taylor of Old Bond Street, The Art of Shaving LLC., Crown Shaving Co., Triumph & Disaster Limited, Anthony Brands LLC., Baxter of California, Bluebeard’s Revenge, Caswell-Massey, Dollar Shave Club Inc., Proraso, Barbasol, MenScience, King of Shaves, Pisterzi Italian Grooming Art.

Asia-Pacific was the largest region in the shaving preparations market in 2025. Western Europe was the second-largest region in the global shaving preparations market. The regions covered in the shaving preparations market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the shaving preparations market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The shaving preparations market consists of the sales of shaving oils, soaps, beard creams, and balms. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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