Short Video Platform Market Report 2026

The short video platform market size has grown rapidly in recent years. It will grow from $2.22 billion in 2025 to $2.5 billion in 2026 at a compound annual growth rate (CAGR) of 12.7%. The growth in the historic period can be attributed to smartphone penetration growth, high-speed mobile internet adoption, rise of social media culture, declining video production costs, youth-driven content consumption.

The short video platform market size is expected to see rapid growth in the next few years. It will grow to $3.99 billion in 2030 at a compound annual growth rate (CAGR) of 12.4%. The growth in the forecast period can be attributed to ai-driven content discovery, growth of live commerce formats, increasing creator economy investments, expansion into tier-2 and tier-3 cities, integration of immersive video features. Major trends in the forecast period include creator monetization expansion, algorithm-driven content personalization, rise of live interactive features, short-form educational content growth, brand-led influencer marketing.

Rising internet penetration is expected to drive the expansion of the short video platform market in the coming years. Internet penetration refers to the share of a population that has access to - and actively uses - the internet within a particular country or region. The increase in internet penetration is primarily fueled by the widespread availability of low-cost smartphones, which make it easier for more people to get online and use digital services. The internet supports short video platforms by enabling smooth content creation, sharing, and streaming, allowing users to instantly upload, edit, and distribute videos to a global audience. For example, in January 2024, Eurostat, a Luxembourg-based government agency, reported that in 2023, 30% of EU internet users aged 16 to 74 participated in an online course or used digital learning materials within the previous three months. This represented a two-percentage-point rise from 2022, when the figure stood at 28%. Overall, participation in online learning increased in 2023 compared with 2022. Thus, the growth in internet penetration is fueling the development of the short video platform market.

Key players in the short video platform market are focusing on technological innovations, such as integrated product trays, to optimize content delivery, enhance user engagement, and integrate e-commerce features. Integrated product trays are technological features that combine product displays with interactive elements in a single interface, enhancing the user experience and facilitating e-commerce transactions. For instance, Myntra, an India-based e-commerce company, introduced Myntra Minis in June 2023, a short-form video platform designed to enhance the shopping experience. These brief videos, typically under one minute, feature engaging content with an integrated product tray for direct browsing and purchasing. Myntra also plans to extend some videos to 2-3 minutes depending on the product.

In August 2024, Saregama India Ltd., a music and entertainment company based in India, acquired Pocket Aces Pictures Pvt. Ltd. for $24.9 million. This acquisition aims to expand Saregama’s digital content portfolio and strengthen its presence in the growing short-form video and digital entertainment market. Pocket Aces Pictures Pvt. Ltd. is a short video platform based in India.

Major companies operating in the short video platform market are Meta Platforms Inc., ByteDance Ltd., Tencent Holdings Ltd., Google LLC, Kuaishou Technology, Snap Inc., Firework Inc., ShareChat Private Limited, Chingari App, Triller Corp., MX Media & Entertainment Pte. Ltd., Roposo Company, Rizzle Inc., Lomotif Private Limited, Moj App, Josh Talks Pvt Ltd, Likee App, Zynn App, Kwai Technology, Vigo Video, TikTok Pte. Ltd., Snack Video, Mitron TV, Dubsmash Inc., Clash App.

North America was the largest region in the short video platform market in 2025. The regions covered in the short video platform market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the short video platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The short video platform market includes revenues earned by entities by providing services such as platform hosting, content moderation, marketing and promotion, customer support, and application programming interface (API) integration. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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