The Global Sleeping Bag Market size is expected to reach $2.1 billion by 2031, rising at a market growth of 5.7% CAGR during the forecast period. In the year 2023, the market attained a volume of 18.35 million units, experiencing a growth of 23.3% (2020-2023).
Polarguard insulation is known for its excellent loft retention, durability, and thermal efficiency, making it a preferred choice among outdoor enthusiasts. Its ability to maintain its insulating properties over time, even after repeated compressions and uses, adds to its appeal. Thus, the Polarguard segment captured $621.65 million revenue in the market in 2023. In terms of volume, 8.19 million units of Polarguard sleeping bags were utilized in 2023. Polarguard's resilience in wet conditions and its hypoallergenic nature make it an attractive option for many consumers. The consistent performance and reliability of Polarguard-filled sleeping bags have driven their popularity, leading to substantial market penetration and the largest revenue share within the synthetic fill segment.
Social media platforms and outdoor influencers play a vital role in promoting outdoor activities. Stunning images and videos of breathtaking landscapes and thrilling adventures inspire more people to embark on their journeys. This digital inspiration often translates into increased participation in outdoor activities, further driving the demand for sleeping bags and other camping gear. Hence, the rising popularity of outdoor activities such as camping, hiking, and backpacking is a key factor propelling the growth of the market.
Additionally, specialized outdoor and sporting goods retailers have embraced e-commerce to complement their physical stores. Companies like REI and Dick's Sporting Goods offer comprehensive online catalogs that include detailed product descriptions, customer reviews, and expert advice, helping consumers make informed purchasing decisions. These retailers often provide additional services such as easy returns and exchanges, further enhancing the shopping experience. Thus, the convenience of e-commerce and expanded retail networks has significantly boosted market growth.
However, the sleeping bag market is characterized by high competition and saturation, with numerous brands and manufacturers striving to capture market share. This intense competitive landscape means consumers have many options, ranging from budget-friendly to high-end, technologically advanced sleeping bags. Established brands with strong reputations and loyal customer bases, such as The North Face, Marmot, and REI, dominate the market. These brands leverage their longstanding market presence, robust distribution networks, and extensive product lines to maintain their competitive edge. Hence, the aforementioned factors may hamper the growth of the market.
Driving and Restraining Factors
Drivers
- Increasing Popularity of Outdoor Activities
- Expanding E-Commerce and Retail Networks
- Growth Of the Travel and Tourism Industry
Restraints
- High Competition and Market Saturation
- Concerns Regarding Product Longevity and Durability
Opportunities
- Rising Disposable Income Across the World
- Advancements in Product Technology
Challenges
- High Initial Costs of Premium Sleeping Bags
- Substantial Health and Safety Concerns
Price Point Outlook
By price point, the market is divided into low, mid, and luxury. The mid segment acquired 34% revenue share in the market in 2023. In terms of volume, 11.63 million units of Mid-range sleeping bags were utilized by the year 2031. Mid-range sleeping bags balance cost and performance, offering good quality materials and features at a more accessible price than luxury options. These sleeping bags typically use high-quality synthetic fills or lower-cost down alternatives, providing adequate warmth and comfort for most outdoor activities.
Sales Channel Outlook
Based on sales channel, the market is segmented into supermarkets & hypermarkets, specialty stores, e commerce, and others. The specialty stores segment recorded 49% revenue share in the market in 2023. In terms of volume, 14.35 million units of sleeping bags are expected to be sold through Specialty stores by the year 2031. Specialty stores, which focus on outdoor and sporting goods, offer a curated selection of high-quality products, including sleeping bags, that cater to the specific needs of outdoor enthusiasts. These stores provide expert advice, personalized service, and a hands-on shopping experience, allowing customers to see, feel, and test the products before purchasing.
Type Outlook
Based on type, the market is characterized into mummy, rectangular, and others. The rectangular segment garnered 47% revenue share in the market in 2023. In terms of volume, 20.83 million units of sleeping bags of rectangular type are expected to be sold by the year 2031. These sleeping bags offer a spacious, comfortable design, allowing freedom of movement and making them ideal for a broad audience, including children and those new to camping. Their versatility - suitable for various temperatures and convertible to blankets - enhances their functionality and convenience, appealing to various recreational activities.
Material Outlook
On the basis of material, the market is bifurcated into down fill and synthetic fill. The down fill segment recorded 39% revenue share in the market in 2023. In terms of volume, it is expected that 12.11 million units of sleeping bags made of down fill material would be utilized by the year 20231. This segment's growth is fueled by the superior warmth-to-weight ratio and compressibility of down insulation, making it the preferred choice for serious outdoor enthusiasts, backpackers, and mountaineers.
Synthetic Fill Outlook
The synthetic fill segment is further classified into Polarguard, Thermolite, and others. The Thermolite segment garnered 18% revenue share in the sleeping bag market in 2023. In terms of volume, it is expected that 3.39 million units of sleeping bag made of Thermolite material would be sold by the year 2031. Thermolite insulation is prized for its superior warmth-to-weight ratio, offering excellent thermal efficiency while remaining lightweight and easy to compress. Thermolite-filled sleeping bags are ideal for backpackers and hikers who need to minimize weight without sacrificing warmth.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment garnered 38% revenue share in the market in 2023. In terms of volume, 10.70 million units of sleeping bags would be utilized in this region by the year 2031. A strong outdoor recreation and adventure activity culture drives this region's market growth. In particular, the United States and Canada have a high participation rate in camping, hiking, and backpacking, with national parks and wilderness areas being popular destinations.
List of Key Companies Profiled
- AMG Group Ltd.
- The Coleman Company, Inc. (Newell Brands, Inc.)
- Columbia Sportswear Company
- Exxel Outdoors, LLC
- Gelert Limited
- Jack Wolfskin Ausrüstung für Draussen GmbH & Co. KGaA
- Johnson Outdoors Inc.
- Kefi Outdoors
- Oase Outdoors ApS
- NEMO Equipment, Inc.
Market Report Segmentation
By Material (Volume, Thousand Units, USD Billion, 2020-2031)
- Synthetic Fill
- Polarguard
- Thermolite
- Others
- Down Fill
By Type (Volume, Thousand Units, USD Billion, 2020-2031)
- Rectangular
- Mummy
- Others
By Price Point (Volume, Thousand Units, USD Billion, 2020-2031)
- Luxury
- Mid
- Low
By Sales Channel (Volume, Thousand Units, USD Billion, 2020-2031)
- Specialty Stores
- Supermarkets & Hypermarkets
- E-commerce
- Others
By Geography (Volume, Thousand Units, USD Billion, 2020-2031)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Companies Mentioned
- AMG Group Ltd.
- The Coleman Company, Inc. (Newell Brands, Inc.)
- Columbia Sportswear Company
- Exxel Outdoors, LLC
- Gelert Limited
- Jack Wolfskin Ausrüstung für Draussen GmbH & Co. KGaA
- Johnson Outdoors Inc.
- Kefi Outdoors
- Oase Outdoors ApS
- NEMO Equipment, Inc.
Methodology
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