Smart Shower Global Market Report 2024

The smart shower market size has grown rapidly in recent years. It will grow from $1.24 billion in 2023 to $1.4 billion in 2024 at a compound annual growth rate (CAGR) of 12.4%. The growth observed in the historic period can be attributed to several factors, including an increased focus on health and wellness, the expansion of the Internet of Things (IoT), smart city initiatives, concerns related to climate change, and an augmented consumer demand for automation. These factors collectively contributed to the increased adoption and growth of smart shower products during the historic period.

The smart shower market size is expected to see rapid growth in the next few years. It will grow to $2.18 billion in 2028 at a compound annual growth rate (CAGR) of 11.8%. The anticipated growth in the forecast period can be attributed to factors such as rising consumer awareness, integration with smart home ecosystems, concerns about energy efficiency, increasing disposable income, and government initiatives for water conservation. Key trends expected in the forecast period include biometric integration, AI-driven personal assistants, water recycling systems, augmented reality (AR) shower design, and the adoption of hybrid water heating systems. These trends are likely to shape the evolving landscape of smart shower products.

The anticipated growth of the smart shower market is driven by the increasing demand for smart home automation. Smart home automation involves the integration of technology to automate and control various functions within a home, such as lighting, security, and even shower systems. Smart showers are a component of this home automation trend, offering users remote control, personalized presets, and automated features to create a luxurious and tailored shower experience while promoting resource conservation and convenience. The surge in spending on smart home technology, as indicated by Mortgage Cadence LLC in June 2022, with Americans willing to invest an average of $2,475, underscores the growing demand for smart home automation, which is a key factor propelling the smart shower market.

Major players in the smart shower market are actively developing innovative products, including modern shower ranges. A modern shower range refers to a collection of contemporary shower products that incorporate the latest design trends, innovative features, and high performance. For instance, Hansgrohe SE, a Germany-based manufacturing company, launched the Pulsify smart shower modern range in the UK in January 2023. This range offers a variety of options, such as hand showers, a wall bar, and multiple overhead shower options, providing customers with a daily luxury shower experience at home. The Pulsify shower collection features advanced technologies such as powder rain spray, enhancing the overall shower experience. The collection is designed to seamlessly fit into different shower spaces, catering to both large and small bathrooms.

In August 2022, Fortune Brands Innovations Inc., a US-based manufacturer of home and security products, acquired Aqualisa Products Limited for an undisclosed amount. This strategic acquisition aligns with Fortune Brands Innovations' focus on smart technology, particularly in bathroom products, brassware, and sinks. The acquisition aims to expand the company's portfolio and capabilities in key growth categories, emphasizing water management and connected products. Aqualisa Products Limited, based in the UK, is known for manufacturing digital mixers, smart showers, and related accessories, contributing to Fortune Brands Innovations' presence in the smart shower market.

Major companies operating in the smart shower market report are LIXIL Corporation, Masco Corporation, Kohler Co., TOTO LTD., Jeld Wen Inc., Fortune Brands Innovations Inc., Roca Sanitario S.A., American Standard Brands, Hansgrohe SE, Moen Incorporated, Bradley Company LLC, Delta Faucet Company, Jaquar & Co. Pvt. Ltd., Jacuzzi Brands Inc., Pfister And-Company Inc., Dornbracht AG & Co. KG, Cera Sanitaryware Limited, WaterHawk, Sloan Valve Company, Crosswater Limited, Norcros plc, ThermaSol, LAUFEN Bathrooms AG, High Sierra, Wassa.

North America was the largest region in the smart shower market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the smart shower market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the smart shower market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The smart shower market consists of sales of digital temperature controls, thermostatic valves, and smart shower systems compatible with accessories such as Bluetooth speakers or LED lighting. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

A smart shower is a technologically advanced or connected shower system that enables users to control various parameters such as temperature, flow rate, and other settings through a smartphone app, touchpad, or voice-activated smart speaker. These showers typically feature connectivity to smart home ecosystems, allowing users to manage and customize their shower experience through mobile apps or voice commands.

The primary types of smart shower products include smart shower systems, smart shower heads, and smart shower accessories. A smart shower is a digitally connected plumbing fixture that provides users with control over temperature, flow rate, and other settings through electronic means such as a touchpad, smartphone app, or voice-activated smart speaker. It incorporates technologies such as digital showers, voice-activated showers, Wi-Fi connectivity, and Bluetooth connectivity. These smart shower products find applications in various settings, including residential and commercial, and are distributed through online and offline channels.

The smart shower market research report is one of a series of new reports that provides smart shower market statistics, including smart shower industry global market size, regional shares, competitors with smart shower market share, detailed smart shower market segments, market trends, and opportunities, and any further data you may need to thrive in the smart shower industry. This smart shower market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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