South Korea Electric Toothbrush Market Report and Forecast 2024-2032

According to the report, the South Korea electric toothbrush market is expected to grow at a CAGR of 8.3% between 2024 and 2032 reaching a value of around USD 177.17 million by 2032. Aided by the rising emphasis on oral hygiene and the increasing benefits associated with the use of electric toothbrushes, the market is expected to grow significantly by 2032.

An electric toothbrush is an advanced type of toothbrush that operates by generating automatic bristle motions, either back-and-forth oscillation or rotation-oscillation, aiding in efficient plaque removal and enhancing oral health. Besides its fundamental role in maintaining dental hygiene, electric toothbrushes offer other benefits, such as built-in timers, pressure sensors, and various cleaning modes, making them a valuable tool in the oral care regimen.

The increasing consumer awareness about oral hygiene is driving the South Korea electric toothbrush market growth. With a better understanding of the link between oral health and overall well-being, there has been a significant shift towards comprehensive oral care routines, leading to a surge in demand for electric toothbrushes. Moreover, the rising trend of digitisation in the personal care sector has further contributed to the popularity of electric toothbrushes, as they are perceived as a tech-friendly solution for oral hygiene.

The widespread application of electric toothbrushes across all age groups, from children to the elderly, is another factor propelling the South Korea electric toothbrush market development. For children, electric toothbrushes with their automated movements make brushing an easy and fun activity, encouraging them to maintain good oral hygiene. In contrast, for the elderly, especially those with mobility issues, electric toothbrushes make brushing effortless, promoting better oral health.

In the healthcare sector, electric toothbrushes are often recommended by dentists as an effective tool for plaque removal and gum health. Further, the cosmetic industry also promotes the use of electric toothbrushes for maintaining whiter and brighter teeth, essential for an attractive smile.

Additionally, the innovation and technological advancements in electric toothbrush design and functionality are driving the South Korea electric toothbrush market growth. With features like smart connectivity, AI integration, and personalised brushing modes, the latest electric toothbrush models offer a customised brushing experience, enhancing their appeal to tech-savvy consumers.

Further, the growing trend of online shopping and the rise of e-commerce platforms offering a wide range of electric toothbrushes at competitive prices have significantly contributed to the South Korea electric toothbrush market expansion.

Market Segmentation

The market can be divided based on product type, technology, end user, and distribution channel.

Market Breakup by Product Type

• Battery Powered
• Rechargeable

Market Breakup by Technology

• Rotational
• Vibrational

Market Breakup by End User

• Kids
• Adult

Market Breakup by Distribution Channel

• Offline
• Online

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the South Korea electric toothbrush market. Some of the major players explored in the report are as follows:

• Panasonic Corporation
• Koninklijke Philips N.V.
• The Procter & Gamble Company
• COOLSSHA CO., LTD.
• Kitten Planet Co., Ltd (Brush Monster)
• Oa Co., Ltd.
• Xiaomi Inc
• Others