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South Korea Fashion Influencer Marketing Market Report And Forecast 2024-2032

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    Report

  • 144 Pages
  • December 2023
  • Region: South Korea
  • Expert Market Research
  • ID: 5926307
South Korea Fashion Influencer Marketing Market Report and Forecast 2024-2032

Market Outlook

According to the report the South Korea fashion influencer marketing market grew significantly in 2023. Aided by the global K-pop phenomenon, a thriving digital landscape, and an increasing affinity towards unique fashion sensibilities, the market is projected to further grow at a CAGR of 17% between 2024 and 2032 to reach a value of about USD 8.55 million by 2032.

Fashion influencers, hailing from various digital platforms like Instagram, YouTube, and local platforms like KakaoTalk, have solidified their presence in South Korea's modern culture. These influencers do not merely flaunt outfits but weave a narrative of style, culture, and individuality. According to the South Korea fashion influencer marketing market analysis, their meteoric rise can be attributed to a blend of authentic content, a massive youth following, and partnerships with global and local fashion brands.

The international success of K-pop and K-dramas has significantly amplified the global interest in Korean fashion. This global interest, in turn, boosts the value and reach of Korean fashion influencers. Their unique blend of traditional Korean aesthetics with contemporary global fashion trends resonates with audiences both domestically and internationally.

The rapid digitisation and tech-savvy nature of South Korean society have further propelled the South Korea fashion influencer marketing market growth. With one of the highest smartphone penetration rates and robust internet infrastructure, digital content consumption, particularly video-based platforms like YouTube, has skyrocketed. This platform proliferation provides a fertile ground for fashion influencers to engage and grow their audience base.

Moreover, the rising trend of 'ulzzang' (best face) culture, which emphasises photogenic aesthetics, combined with the 'Hallyu' (Korean Wave) phenomenon, underpins the aspirations of many young Koreans. They are increasingly turning to fashion influencers for style inspiration, beauty tips, and brand recommendations.

The symbiotic relationship between fashion brands and influencers is posing a positive impact on the South Korea fashion influencer marketing market outlook. Brands, recognising the influencers' ability to shape consumer preferences, frequently collaborate with them for product launches, promotional events, and content creation. These collaborations are not limited to domestic brands but also include luxury and fast-fashion international brands keen on capitalising on the Korean fashion renaissance.

Furthermore, beyond the glamorous facade, many Korean fashion influencers are branching out to address socially relevant issues. Topics like sustainable fashion, body positivity, and gender fluidity are being intertwined with fashion narratives, making influencers not just style icons but also agents of societal change.

Market Segmentation

The market can be divided based on influencer type, fashion type, and region.

Market Breakup by Influencer Type

  • Mega Influencers
  • Macro Influencers
  • Micro Influencers
  • Nano Influencers

Market Breakup by Fashion Type

  • Beauty and Cosmetics
  • Apparel
  • Jewelry and Accessories

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the South Korea fashion influencer marketing market. Some of the major players explored in the report are as follows:
  • Lotte Group (Daehong Communication)
  • Hashmeta Pte Ltd.
  • AXJ International Pte Ltd
  • Market It Co., Ltd.
  • S Marketing & Communications Co,.Ltd
  • The SMC Group
  • Admax Co., Ltd.
  • Others

Table of Contents

1 Preface2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot7 Opportunities and Challenges in the Market
8 South Korea Fashion Influencer Marketing Market Analysis
8.1 Key Industry Highlights
8.2 South Korea Fashion Influencer Marketing Historical Market (2018-2023)
8.3 South Korea Fashion Influencer Marketing Market Forecast (2024-2032)
8.4 South Korea Fashion Influencer Marketing Market by Influencer Type
8.4.1 Mega Influencers
8.4.1.1 Market Share
8.4.1.2 Historical Trend (2018-2023)
8.4.1.3 Forecast Trend (2024-2032)
8.4.2 Macro Influencers
8.4.2.1 Market Share
8.4.2.2 Historical Trend (2018-2023)
8.4.2.3 Forecast Trend (2024-2032)
8.4.3 Micro Influencers
8.4.3.1 Market Share
8.4.3.2 Historical Trend (2018-2023)
8.4.3.3 Forecast Trend (2024-2032)
8.4.4 Nano Influencers
8.4.4.1 Market Share
8.4.4.2 Historical Trend (2018-2023)
8.4.4.3 Forecast Trend (2024-2032)
8.5 South Korea Fashion Influencer Marketing Market by Fashion Type
8.5.1 Beauty and Cosmetics
8.5.1.1 Market Share
8.5.1.2 Historical Trend (2018-2023)
8.5.1.3 Forecast Trend (2024-2032)
8.5.2 Apparel
8.5.2.1 Market Share
8.5.2.2 Historical Trend (2018-2023)
8.5.2.3 Forecast Trend (2024-2032)
8.5.3 Jewelry and Accessories
8.5.3.1 Market Share
8.5.3.2 Historical Trend (2018-2023)
8.5.3.3 Forecast Trend (2024-2032)
9 Market Dynamics
9.1 SWOT Analysis
9.1.1 Strengths
9.1.2 Weaknesses
9.1.3 Opportunities
9.1.4 Threats
9.2 Porter’s Five Forces Analysis
9.2.1 Supplier’s Power
9.2.2 Buyer’s Power
9.2.3 Threat of New Entrants
9.2.4 Degree of Rivalry
9.2.5 Threat of Substitutes
10 Competitive Landscape
10.1 Market Structure
10.2 Company Profiles
10.2.1 Lotte Group (Daehong Communication)
10.2.1.1 Company Overview
10.2.1.2 Product Portfolio
10.2.1.3 Demographic Reach and Achievements
10.2.1.4 Certifications
10.2.2 Hashmeta Pte Ltd.
10.2.2.1 Company Overview
10.2.2.2 Product Portfolio
10.2.2.3 Demographic Reach and Achievements
10.2.2.4 Certifications
10.2.3 AXJ International Pte Ltd
10.2.3.1 Company Overview
10.2.3.2 Product Portfolio
10.2.3.3 Demographic Reach and Achievements
10.2.3.4 Certifications
10.2.4 Market It Co., Ltd.
10.2.4.1 Company Overview
10.2.4.2 Product Portfolio
10.2.4.3 Demographic Reach and Achievements
10.2.4.4 Certifications
10.2.5 S Marketing & Communications Co,.Ltd
10.2.5.1 Company Overview
10.2.5.2 Product Portfolio
10.2.5.3 Demographic Reach and Achievements
10.2.5.4 Certifications
10.2.6 The SMC Group
10.2.6.1 Company Overview
10.2.6.2 Product Portfolio
10.2.6.3 Demographic Reach and Achievements
10.2.6.4 Certifications
10.2.7 Admax Co., Ltd.
10.2.7.1 Company Overview
10.2.7.2 Product Portfolio
10.2.7.3 Demographic Reach and Achievements
10.2.7.4 Certifications
10.2.8 Others
11 Key Trends and Developments in the Market
List of Key Figures and Tables
1. South Korea Fashion Influencer Marketing Market: Key Industry Highlights, 2018 and 2032
2. South Korea Fashion Influencer Marketing Historical Market: Breakup by Influencer Type (USD Million), 2018-2023
3. South Korea Fashion Influencer Marketing Market Forecast: Breakup by Influencer Type (USD Million), 2024-2032
4. South Korea Fashion Influencer Marketing Historical Market: Breakup by Fashion Type (USD Million), 2018-2023
5. South Korea Fashion Influencer Marketing Market Forecast: Breakup by Fashion Type (USD Million), 2024-2032
6. South Korea Fashion Influencer Marketing Market Structure

Companies Mentioned

  • Lotte Group (Daehong Communication)
  • Hashmeta Pte Ltd.
  • AXJ International Pte Ltd
  • Market It Co. Ltd.
  • S Marketing & Communications Co
  • .Ltd
  • The SMC Group
  • Admax Co. Ltd.

Methodology

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