Specialized Design Services Global Market opportunities and Strategies to 2033

This report describes and explains the specialized design services market and covers 2018-2023, termed the historic period, and 2023-2028, 2033F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.

The global specialized design services market reached a value of nearly $146.22 billion in 2023, having grown at a compound annual growth rate (CAGR) of 3.9% since 2018. The market is expected to grow from $146.22 billion in 2023 to $199.15 billion in 2028 at a rate of 6.4%. The market is then expected to grow at a CAGR of 6.9% from 2028 and reach $278.31 billion in 2033.

Growth in the historic period resulted from emerging markets growth, rise in disposable income, increasing demand for digital marketing and growth in the industrial sector. Factors that negatively affected growth in the historic period were lack of skilled professionals and counterfeit designs.

Going forward, increasing investments in home renovation activities, rising adoption of artificial intelligence, increasing e-commerce growth and increasing number of construction activities will drive the growth. Factors that could hinder the growth of the specialized design services market in the future include high costs associated with specialized design services and access to free online tools and blogs.

The specialized design services market is segmented by type into interior design services, graphic design services, industrial design services and fashion and other design services. The interior design services market was the largest segment of the specialized design services market segmented by type, accounting for 51.5% or $75.29 billion of the total in 2023. Going forward, the interior design services segment is expected to be the fastest growing segment in the specialized design services market segmented by type, at a CAGR of 6.8% during 2023-2028.

The specialized design services market is segmented by mode into online and offline. The offline market was the largest segment of the specialized design services market segmented by mode, accounting for 71% or $103.77 billion of the total in 2023. Going forward, the online segment is expected to be the fastest growing segment in the specialized design services market segmented by mode, at a CAGR of 7.9% during 2023-2028.

The specialized design services market is segmented by service provider into large enterprise and small and medium enterprise. The large enterprise market was the largest segment of the specialized design services market segmented by service provider, accounting for 58.5% or $85.55 billion of the total in 2023. Going forward, the small and medium enterprise segment is expected to be the fastest growing segment in the specialized design services market segmented by service provider, at a CAGR of 6.8% during 2023-2028.

North America was the largest region in the specialized design services market, accounting for 33.1% or $48.39 billion of the total in 2023. It was followed by Western Europe, Asia-Pacific and then the other regions. Going forward, the fastest-growing regions in the specialized design services market will be South America and Middle East where growth will be at CAGRs of 10.7% and 10.3% respectively. These will be followed by Africa and Eastern Europe where the markets are expected to grow at CAGRs of 9.4% and 7.9% respectively.

The global specialized design services market is highly fragmented, with a large number of small players in the market. The top ten competitors in the market made up to 6.4% of the total market in 2022. Suzhou Gold Mantis Construction Decoration Co., Ltd. was the largest competitor with 2.10% share of the market, followed by AECOM with 1.08%, China Energy Engineering Group with 0.93%, Gensler with 0.64%, Hirsch Bedner Associates with 0.60%, Perkins and Will with 0.30%, HKS Architects with 0.21%, HDR Inc. with 0.20%, Arcadis NV with 0.18%, and Nippon Express Co., Ltd. with 0.18%.

The top opportunities in the specialized design services market segmented by type will arise in the interior design services segment, which will gain $29.51 billion of global annual sales by 2028. The top opportunities in the specialized design services market segmented by mode will arise in the offline segment, which will gain $33.26 billion of global annual sales by 2028. The top opportunities in the specialized design services market segmented by service provider will arise in the large enterprise segment, which will gain $29.26 billion of global annual sales by 2028. The specialized design services market size will gain the most in the USA at $15.4 billion.

Market-trend-based strategies for the specialized design services market include integration of generative AI for digital product designs, focus on using 3D printing technology in fashion designing, focus on virtual design services to provide customized services to customers, adoption of computer-aided engineering (CAE) to enhance the industrial design process and strategic partnerships and collaborations among market players to expand product portfolio and geographic presence.

Player-adopted strategies in the specialized design services market include focus on enhancing business operations through securing new services, business expansion through mergers and acquisitions and expanding business activities through development of innovative tools.

To take advantage of the opportunities, the analyst recommends the specialized design services companies to focus on leveraging generative AI for design innovation, focus on integrating 3D printing for customization and cost efficiency, focus on virtual design for enhanced customization and collaboration, focus on enhancing design efficiency through computer-aided engineering (CAE) integration, focus on interior and graphic design segments for market expansion, focus on the rapidly growing online design segment, expand in emerging markets, continue to focus on developed markets, focus on strategic collaborations for market expansion, focus on broadening distribution channels for specialized design services, provide competitively priced offerings, focus on strategic pricing strategies for specialized design services, participate in trade shows and events, continue to use B2B promotions, focus on integrated promotion strategies for specialized design services and focus on tailored engagement to reach end-users of specialized design services.