Sugar-Free Chewing Gum Market Report 2026

The sugar-free chewing gum market size has grown strongly in recent years. It will grow from $13.89 billion in 2025 to $14.75 billion in 2026 at a compound annual growth rate (CAGR) of 6.2%. The growth in the historic period can be attributed to rising awareness of dental health, increased availability of artificial sweeteners, expansion of convenience retail channels, growth of functional confectionery, consumer preference for low-calorie snacks.

The sugar-free chewing gum market size is expected to see strong growth in the next few years. It will grow to $19.39 billion in 2030 at a compound annual growth rate (CAGR) of 7.1%. The growth in the forecast period can be attributed to increasing demand for wellness-focused confectionery, rising adoption of plant-based sweeteners, expansion of online retail channels, growth of smoking cessation products, increasing product personalization. Major trends in the forecast period include increasing demand for functional chewing gum, rising use of natural sugar substitutes, expansion of oral health focused gum products, growing popularity of nicotine replacement gums, enhanced flavor innovation.

The rising diabetic population is expected to drive the growth of the sugar-free chewing gum market in the coming years. Diabetes is a chronic condition marked by elevated blood glucose levels due to the body’s inability to produce or properly use insulin. Sugar-free gums help strengthen enamel, reduce tooth sensitivity, and are particularly beneficial for diabetes patients who need to monitor sugar intake, prefer sugar-free options, and are concerned about oral health. For instance, in March 2024, according to the Office for Health Improvement and Disparities, a UK-based government department, the percentage of people with type 1 diabetes in England receiving all 8 care processes at GP practices participating in the NDA rose to 43.8% in March 2023, up from 35.2% in 2022. Therefore, the growing diabetic population will support the sugar-free chewing gum market.

Key companies in the sugar-free chewing gum market are focusing on developing innovative flavors and functional formulations to meet increasing consumer demand for healthier confectionery options. Flavors and functional formulations refer to specially designed chewing gum varieties that not only provide unique taste experiences but may also offer added benefits, such as sugar-free composition, oral health support, breath freshening, or energy-boosting properties. For instance, in May 2025, Trident Vibes, a US-based confectionery brand, launched the only sugar-free Cotton Candy flavored gum in the national retail market, catering to consumers seeking unique, guilt-free indulgence. This launch reflects the trend toward novel flavor experiences in sugar-free formats, enhancing product differentiation and consumer appeal.

In October 2023, Perfetti Van Melle, a Netherlands-based confectionery company, completed the acquisition of Mondelēz International’s gum business for an undisclosed amount. Through this acquisition, Perfetti Van Melle aims to expand its global chewing gum portfolio, strengthen its presence in key markets, leverage operational synergies, and increase its overall market share in both sugar-free and regular gum segments. Mondelēz International’s gum business is a US-based company with well-known brands and a wide distribution network across multiple regions.

Major companies operating in the sugar-free chewing gum market are The Hershey Company, Perfetti Van Melle Benelux B.V., Mondelez International Inc., Lotte Confectionery Co. Ltd., The PUR Company Inc., Mars Incorporated, Chewsy Gum Inc., Verve Inc., The William Wrigley Jr. Company, Simply Gum Inc., Nestlé S.A., Cadbury Adams USA LLC, Peppersmith, Project 7, Trident Brands Incorporated, Dentyne, Eclipse Gum Company, Extra Brands LLC, Ice Breakers Canada ULC, Mentos, Stride Gum Inc., Cloetta AB, Morinaga & Co. Ltd.

North America was the largest region in the sugar-free chewing gum market in 2025. The regions covered in the sugar-free chewing gum market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the sugar-free chewing gum market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The sugar-free chewing gum market consists of sales of sugar-free candies, and sugar-free chocolates. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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