Sugar-Free Chewing Gum Global Market Report 2024

The sugar-free chewing gum market has grown strongly in recent years. It will grow from $12.11 billion in 2023 to $13.04 billion in 2024 at a compound annual growth rate (CAGR) of 7.7%. The growth observed in the historical period can be ascribed to increasing apprehensions regarding diabetes, a heightened emphasis on weight management, growing awareness of dental health, shifts in consumer lifestyles, innovations in flavors and ingredients, and regulatory initiatives addressing sugar content.

The sugar-free chewing gum market is expected to see strong growth in the next few years. It will grow to $16.87 billion in 2028 at a compound annual growth rate (CAGR) of 6.6%. The anticipated growth in the forecast period is linked to the proliferation of products suitable for individuals with diabetes, ongoing innovations in ingredients and formulations, the prevalence of e-commerce and online retail platforms, marketing approaches highlighting oral health, and an increasing focus on environmental sustainability. Notable trends expected in the forecast period encompass the incorporation of functional ingredients for health benefits, the preference for natural and clean label products, the introduction of innovative flavors and formats, and an emphasis on sustainability with eco-friendly packaging. Additionally, the rise of online retail and direct-to-consumer sales is expected to be a significant trend.

The anticipated growth in the sugar-free chewing gum market is expected to be driven by the rising population affected by diabetes. Diabetes, characterized by elevated blood glucose levels, necessitates careful monitoring of sugar intake, making sugar-free gum a favorable option for individuals with diabetes concerned about oral health. As of 2021, the International Diabetes Federation's 10th edition report revealed that diabetes affects 537 million people globally, with projections of reaching 643 million by 2030 and 783 million by 2045. Hence, the expanding diabetic population is poised to be a key factor propelling the sugar-free chewing gum market.

The increasing prevalence of dental issues is anticipated to contribute to the growth of the sugar-free chewing gum market. Dental problems encompass various conditions affecting teeth, gums, and oral structures. Sugar-free chewing gums offer multiple dental health benefits, including stimulating saliva production, reducing cavity risk, freshening breath, lowering plaque buildup, alleviating dry mouth discomfort, and supporting overall oral hygiene. In November 2022, the World Health Organization reported that approximately 380,000 new cases of oral cancer are identified annually, with 2.5 billion people worldwide experiencing untreated dental caries and 1 billion people facing severe gum disease, a significant contributor to complete tooth loss. Consequently, the escalating prevalence of dental issues is a driving force behind the growth of the sugar-free chewing gum market.

Product innovations stand out as a prominent trend in the sugar-free chewing gum market, with major companies in the sector focusing on inventive approaches to enhance their market presence. These efforts include the introduction of novel flavors, extended-duration functional ingredients, and environmentally friendly packaging. For example, in January 2022, Sweet Victory, an Israel-based chewing gum company, unveiled a new chewing gum designed for youngsters. This innovative product is crafted from botanical-infused ingredients known for their metabolic impact. The unique chewy substance begins its effect within two minutes by blocking sugar receptors on the tongue, providing a lasting impact for up to two hours.

Prominent companies within the sugar-free chewing gum market are strategically embracing inventive offerings, such as plant-based, plastic-free, and biodegradable chewing gums, to bolster their market revenues. These chewing gums are exclusively composed of natural, sustainable, and biodegradable materials, serving as an environmentally friendly alternative. As an illustration, in May 2021, Nuud Snacks Ltd., a UK-based company specializing in sustainable products, launched the Nuud Gum brand. Crafted using ethically sourced Chicle, a tree sap that aids in natural gum biodegradation, Nuud Gum comes in two flavors - peppermint and spearmint - and is sugar-free, naturally sweetened with xylitol. Beyond providing a sustainable gum option, the company aims to raise awareness about the environmental impact of conventional gum-related plastic waste. Nuud asserts its complete biodegradability and vegan composition.

In December 2021, the Humble Group, a Sweden-based personal care product company, completed the acquisition of True Gum for $38.7 million. This strategic move positions Humble favorably in the competitive sustainable consumer goods market. True Gum, a Denmark-based chewing gum company, specializes in producing sugar-free, vegan, and biodegradable chewing gum crafted from plant-based ingredients and free from plastic.

Major companies operating in the sugar-free chewing gum market report are The Hershey Company, Perfetti Van Melle Benelux B.V., Mondelez International Inc., Ferrero S.p.A., Lotte Confectionery Co. Ltd., The PUR Company Inc., Mars Incorporated, Health Made Easy Group Limited, Ferndale Confectionary Company, Chewsy Gum Inc., Verve Inc., Kraft Foods Inc., Haribo GmbH & Co. KG, The William Wrigley Jr. Company, Topps Company Inc., Simply Gum Inc., Nestlé S.A., Cadbury Adams USA LLC, Peppersmith, Project 7, Trident Brands Incorporated, Dentyne, Eclipse Gum Company, Extra Brands LLC, Ice Breakers Canada ULC, Mentos, Stride Gum Inc., Cloetta AB, Morinaga & Co. Ltd., Tootsie Roll Industries Inc.

North America was the largest region in the sugar-free chewing gum market in 2023. The regions covered in the sugar-free chewing gum market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sugar-free chewing gum market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary categories of sugar-free chewing gum encompass tooth protection gum, quit-smoking gum, weight loss gum, and others. Bubble Gum, known for its sweet and fruity taste reminiscent of the classic bubble gum flavor, serves as a popular flavoring agent. Various flavors, including spearmint, peppermint, bubble gum, and others, are made available through diverse distribution channels such as supermarkets or hypermarkets, convenience or grocery stores, online retail stores, and more.

The sugar-free chewing gum market research report provides sugar-free chewing gum market statistics, including sugar-free chewing gum industry global market size, regional shares, competitors with a sugar-free chewing gum market share, detailed sugar-free chewing gum market segments, market trends, and opportunities, and any further data you may need to thrive in the sugar-free chewing gum industry. This sugar-free chewing gum market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The sugar-free chewing gum market consists of sales of sugar-free candies, and sugar-free chocolates. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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